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New AdDuplex program helps Windows developers monetize their apps and games

AdDuplex has announced the launch of a new ad monetization program for Windows developers. Seeking to address a dearth of ad network options on the Windows platform, AdDuplex's program is meant to help developers more robustly monetize their apps.

For right now, the program is running on an invite-only basis, with AdDuplex considering the following criteria for admission:

  • Apps and games capable of showing 10,000+ ad impressions daily. The reason is simple – we want you to make at least few hundred dollars a month. We realize that you may have several smaller apps, so this criteria is not set in stone.
  • No "gray area" content. Some of the most popular apps, unfortunately, balance on the edge of legality and quite often cross over it. Advertisers don't want to advertise there. We will not go deep analyzing whether what you do is legal or not, but if it feels questionable we will have to pass this time.
  • Good ad placement. This is subjective and you may not be showing ads right now at all, but we would like to provide value to advertisers, so they are happy to continue generating revenue for you.
  • Windows Phone 8 or Windows 10 (both Mobile and Desktop). As we want you to make money, we need to be realistic – there isn't much demand on WP7 or Windows 8.x on the desktop.

AdDuplex says it has been running a pilot version of this program with select apps for months, and it's been an overall success with some developers bringing in thousands of dollars per month. If you're a Windows developer and want to give the program a shot, you can apply to the program now.

Dan Thorp-Lancaster is the Editor in Chief for Windows Central. He began working with Windows Central as a news writer in 2014 and is obsessed with tech of all sorts. You can follow Dan on Twitter @DthorpL and Instagram @heyitsdtl. Got a hot tip? Send it to daniel.thorp-lancaster@futurenet.com.

5 Comments
  • Which 1s ?
  • Telling us would defeat the purpose. If users know, and change their normal usage patterns, it'll skew the results whether the program is financially viable or not. By keeping it quiet AdDuplex can determine if it'll work out regardless of hype.
  • What's a gray area app?
  • Porn app maybe?  Though, AFAIK, Windows store does not allow porn.  Why doesn't it allow porn?  It should.
  • Is there any dev investing on uwp nowadays ? 30℅ to pay to Ms with < 1℅ market share, when apple/google asks 18℅ with 99℅, just means Ms want to close it.