AdDuplex has announced the launch of a new ad monetization program for Windows developers. Seeking to address a dearth of ad network options on the Windows platform, AdDuplex's program is meant to help developers more robustly monetize their apps.

New AdDuplex program helps Windows developers monetize their apps and games

For right now, the program is running on an invite-only basis, with AdDuplex considering the following criteria for admission:

  • Apps and games capable of showing 10,000+ ad impressions daily. The reason is simple – we want you to make at least few hundred dollars a month. We realize that you may have several smaller apps, so this criteria is not set in stone.
  • No "gray area" content. Some of the most popular apps, unfortunately, balance on the edge of legality and quite often cross over it. Advertisers don't want to advertise there. We will not go deep analyzing whether what you do is legal or not, but if it feels questionable we will have to pass this time.
  • Good ad placement. This is subjective and you may not be showing ads right now at all, but we would like to provide value to advertisers, so they are happy to continue generating revenue for you.
  • Windows Phone 8 or Windows 10 (both Mobile and Desktop). As we want you to make money, we need to be realistic – there isn't much demand on WP7 or Windows 8.x on the desktop.

AdDuplex says it has been running a pilot version of this program with select apps for months, and it's been an overall success with some developers bringing in thousands of dollars per month. If you're a Windows developer and want to give the program a shot, you can apply to the program now.