Microsoft testing 'Just for You' discounts on Xbox, exclusive to some players

Xbox Series X Controller
Xbox Series X Controller (Image credit: Matt Brown | Windows Central)

What you need to know

  • The Microsoft Store frequently hosts sales on games and products, with constant promotions running for Xbox users.
  • Recently, it seems the Microsoft Store has begun surfacing unique "Just for You" offers to certain players.
  • They offer semi-exclusive discounts on certain games for a limited time, such as Call of Duty: Vanguard or GTA V: Premium Edition.
  • These discounts don't appear to everyone and may be random; you can check by opening Search in the Microsoft Store on Xbox.

The Microsoft Store spans a wide variety of devices across Windows 10, Windows 11, and the Xbox ecosystem, and is home to constant sales and promotions. Recently, however, we at Windows Central noticed unique "Just for You" discounts beginning to appear in the Microsoft Store on Xbox consoles, an observation collaborated by several Reddit users on more than one occassion.

The "Just for You" discounts, which you can see below, seem to surface whenever you open up Search in the Microsoft Store on Xbox and let the "Trending" suggestions appear. We were offered a discount of 35% off on Call of Duty: Vanguard, while we found reports of other users seeing substantial discounts on GTA V: Premium Edition that weren't available to most other Xbox players.

Source: Windows Central (Image credit: Source: Windows Central)

It's not clear how long these "Just for You" discounts have existed or what the plan for them is. Microsoft may be testing these exclusive deals as a way to encourage some users to buy games they otherwise might not have, but we don't know how users or games are being selected for the discounts. These "Just for You" discounts don't appear to everyone, either, which could mean Microsoft is quietly testing the new feature with a small number of users before rolling it out as a fully-fledged feature.

The "Just for You" discounts are seemingly available on Xbox Series X, Xbox Series S, Xbox One, and even the online Microsoft Store if you find the specific discounted game. Until Microsoft shares their plans for this enigmatic feature, players will have to be content with possibly being offered random discounts on some of the best Xbox games around.

Zachary Boddy
Staff Writer

Zachary Boddy (They / Them) is a Staff Writer for Windows Central, primarily focused on covering the latest news in tech and gaming, the best Xbox and PC games, and the most interesting Windows and Xbox hardware. They have been gaming and writing for most of their life starting with the original Xbox, and started out as a freelancer for Windows Central and its sister sites in 2019. Now a full-fledged Staff Writer, Zachary has expanded from only writing about all things Minecraft to covering practically everything on which Windows Central is an expert, especially when it comes to Microsoft. You can find Zachary on Twitter @BoddyZachary.