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3 years ago

Microsoft and Brightpoint to push Windows Phone to Africa and Middle East

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Microsoft Middle East has announced a partnership with global wireless distributor Brightpoint to push the Windows Phone platform in Africa and the Middle East (MEA). The Windows Phone Online Shop is a planned e-commerce website that will allow consumers all across MEA to purchase and receive a handset running Microsoft's latest OS. It is set to launch later this year.

Gustavo Fuchs (in above photo, left), Microsoft Mobility Director in Middle East and Africa, had the following to say about the platform and the partnership aim:

"Smartphone growth is fueling the worldwide mobile phone market and Windows Phone is poised to lead this trend. In fact, IDC recently projected that Windows Phone will have the second largest share of the Smartphone market by 2015. We are seeing huge Smartphone growth in the region and this is expected to continue with a prediction of 38 percent year on year growth for 2012. The launch of the Windows Phone Online Shop will help fuel the appetite of consumers in the region."

Anurag Gupta, President of Brightpoint Europe, Middle East and Africa, went onto talk about the strength of the relationship with Microsoft and their product:

"We are happy to strengthen further our long term relationship with Microsoft in support of their Windows Phone offering. Our expertise in offering e-commerce and supply chain solutions will enable consumers across Middle East and Africa to purchase Windows Phone devices online to be delivered to their doorstep. We will continue to invest and expand our portfolio of services and footprint in the Middle East and Africa region."

As Buzz Lightyear would say, "To infinity... and beyond!"

Source: AMEinfo

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3 years ago

Online media marketing for indie developers

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Ignition Studios, developer of Monkey Mini Golf (see our review), has completed a white paper on marketing experiences with pushing their brand and products through media promotion. Starting today, the games studio will use the next few weeks to publish points from this document to aid other indie developers who are looking to promote their own titles.

The article takes the reader through the history of the video game industry and what limitations are imposed as an indie developer or an established studio. Next, strategies are discussed surrounding social media and how a game developer interacts with consumers. Lastly, we're walked through some marketing metrics:

  • Exposure
  • Influence
  • Engagement
  • Action
  • Retention

It's certainly worth checking out, even if you don't develop games the information can be applied for apps as well.

Source: Ignition Studios

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3 years ago

Major Halo Waypoint revamp and new ATLAS feature coming this fall

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The Halo Waypoint app is a useful way for gamers to check on their accomplishments in the Halo Xbox 360 games while on the go. But the mobile version of Waypoint lacks a few of the Xbox 360 version’s features, such as viewing campaign progress. That will change this fall, when 343 Studios overhauls all three versions of the Waypoint (Xbox 360, WP7, and PC) to more closely match each other in looks and features. But that’s just the tip of the iceberg…

Halo Waypoint will soon gain the ability to create custom challenges in Halo Reach. The game already features daily and weekly challenges, but now players will be able to make their own (such as scoring a certain number of head shots or grenade kills in specific maps) and share them with friends. Sure, that feature could have just been patched directly into Reach, but including it in Waypoint will encourage more players to check out the Halo-themed portal.

Head past the jump to learn about the Halo ATLAS app and Halo: Combat Evolved Anniversary Edition.

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3 years ago

You, Me and Words - Review

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You, Me and Words - Review

You, Me and Words joins the healthy list of Boggle type games on the Windows Phone Marketplace. But there's something different about You, Me and Words that sets it apart from the other games such as Wordrix and Word Arena.

For starters, instead of a 4x4 grid of letters, You, Me and Words has a 3x3 grid. If my math is correct, that means you have seven fewer letters to build words off of. You also don't have to link the letters together, you simply tap the letters in sequence to build the word.

To read more on You, Me and Words just follow the break.

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3 years ago

easyRing - App Spotlight (Updated)

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easyRing - App Spotlight (Updated)

We received several tips to take a look at the Windows Phone app easyRing. So we did.

easyRing is a ringtone app for Windows Phones running Mango (Windows Phone 7.5) that taps into millions of free and legally obtained mp3 tones that are on Amazon.com and Mobiles24.com.

easyRing lays everything out nicely with a page to search ringtones by keyword or browse by about a dozen categories. Once you find a ringtone you are interested in, there are two button controls at the bottom of the page. One to preview the tone and one to download it to your phone.

Once you've downloaded a few tones, you can review what you've collected through easyRing from the Downloaded page and save them to your phone or delete them from your collection.  Once saved to the phone you can find them under settings>ringtones+sounds as a custom ringtone.

The ringtones range from Bollywood tunes to Funny tunes to Video Game Music tunes. It's a decent collection of ringtones and you only download the tones you want. There is a free trial version available for easyRing that will let you search and preview the tones but to download the tunes, you'll need the $.99 full version.

You can find easyRing over here at the Windows Phone Marketplace.

Update:  We recieved a little clarification on the trial version limitations.  Here's what easyRing's support had to offer,

The trial version allows you to search and download unlimited mp3 files. But to install those as your ringtones you need to copy them to the tone folder, and you are allowed 3 times with the trial. In another word, you can freely search, download and listen but can have only 3 ringtones installed.

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3 years ago

Impossible Mountain - Review

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3 years ago

Progressive Credo Mobile to offer Windows Phone later this year

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Progressive cellular company CREDO Mobile (web site) told Kevyn, over at Glance and Go Radio, that they will be adding a WP7 handset to their lineup later this year.  While they did not specify exactly what models they will be offering, the HTC Arrive is a likely candidate, as CREDO is a reseller of Sprint's network, and not a carrier themselves. Still, we could see the CDMA Trophy or even perhaps a new Mango device as well.

For those of you unfamiliar with CREDO Mobile, they are a Mobile Virtual Network Operator (MVNO) who donates a portion of their proceeds to non-profit groups such as Rainforest Action Network, Project Vote, Human Rights Watch, and the American Foundation for Equal Rights.  Every year, members nominate what groups they would like to support and then vote on how much funding each group gets.  You can see a list of organizations that they currently support here.

In addition to supporting social change groups, CREDO also plants 100 trees per ton of recycled paper they use, offer solar chargers, recycle old phones, and work with Carbonfund.org to offset their own electricity usage.  And if doing good for the world weren't enough, they also offer contract buyout credits and phone number porting for prospective customers.

Being that Sprint seems to be giving up on the Windows Phone for the time being, it's wonderful to see that the HTC Arrive could get put to some good use.

Source: Glance and Go Radio; Thanks, Kevyn, for the tip!

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3 years ago

HTC Surround being discontinued

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HTC Surround being discontinued

A rather depressing way to finish off the weekend, but it seems as though the HTC Surround is being discontinued at more than one source. On AT&T and Telus, both websites report that the Windows Phone handset is no longer available, although AT&T simply removed the product page with a substitute notice of unavailability. This news is almost as sad as Sprint deciding to use the HTC Arrive as a "handset recycle" example for the iPhone 4S.

What can we hope to see in the near future? Nokia, HTC and Acer to name but a few should look to push the platform harder in the US (with Microsoft's marketing support) as well as on a global scale. First-generation handsets appear to be the old with Mango devices ready and able to take their place.

Source: Telus Cell Phones, AT&T, via: Windows Phone Daily

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3 years ago

See where you're going with See Through Messaging

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Note this as a strange, but useful app. See Through Messaging for Windows Phone allows the user to create SMS messages and emails on an overlay on top of a real time view of what's behind your handset via the camera. Basically, you can type while looking through your phone.

We've seen this before with TransparentTXT, which runs for $2.49, but See Through Messaging goes for the low, low price of free. (And of course LG users have had 'Look N Type' for free for ages through their app store).

Should you find yourself on the move while contacting other people, See Through Message could save you some embarrassment when not paying attention to what's in front of you. Only downside we noticed was there's not auto-correct nor word suggestions, which means your texting perambulations will be filled with errors, unless you're careful.

Download See Through Messaging from the Marketplace for nothing at all.

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3 years ago

CTIA 2011: a missed marketing opportunity for Windows Phone?

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It seems as though Microsoft isn't taking the platform's position in terms of marketshare seriously as they've missed a prime opportunity to promote Windows Phone at CTIA, according to Jessica Dolcourt, Senior associate editor at CNET. Dolcourt explains in-depth how the software giant could have used CTIA to capitalise on Google and Samsung's delayed announcements for the Android Ice Cream Sandwich and Galaxy Nexus. Heck, we were expecting Samsung to show off the Focus S, finally, at the big event but alas, it was no where to be seen as confirmed by our own folks who were there.

While a lot is banking on what's to be unveiled at Nokia World later this month, the team should use more resources for advertising and promotion at events and stores across the world. Relying solely on manufacturers and carriers is going to prove tough with the iPhone and Android locked in battle for the front display and this report is an interesting read to say the least.

Head on over to CNET to read up on Dolcourt's review of Microsoft's marketing efforts.

Source: CNET

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3 years ago

Saveman - Review

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3 years ago

Microsoft launches their own Skype site

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While it doesn't contain the Windows Phone app for Skype, Microsoft has gone ahead and made their marriage to the VOIP company official by launching their own site.

Nothing new is revealed outside of some future promise of deep integration, which is the most obvious outcome of the billion dollar acquisition:

"Together we will bring innovative technology to friends, families and colleagues everywhere. And now the future possibilities for our customers are even more exciting. We will enable more people to connect in more ways that transform and enhance their lives. And this is just the beginning."

Still, it's kind of cool to see those two names together finally. Here's hoping to the Xbox 360 Fall Dashboard refresh contains some Skype goodness as earlier rumored.Find the site here. Thanks, TheWeeBear, for the heads up

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3 years ago

PAC MAN CE DX and Twin Blades get updates

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A dirty open secret about Twin Blades (see our review), even after it returned to the Marketplace, was that it didn't work on phones with Windows Phone 7.5--it literally would crash upon launch. That made it the first (and to our knowledge only) game/app that would completely die in Mango.

Now with version 1.3, all of that seems to be behind us as the game now works in Mango. We say works in Mango but it is not, we repeat not Mango-ready. Yeah, super lame. No fast app resume here folks. Although a somewhat repetitive game, it's well worth a trial run and you can grab that here.

[Correction: Hey, look at that. For some reason our fast-app resume was not working but now it is. So yes, looks like Twin Blades is Mango ready--so that's something.]

Likewise PAC MAN CE DX version 1.1 got updated but there's no clear indication of what was fixed, so we'll have to try to find out for you. You can pick up that game here--and as far as Pac Man games go, that one is pretty great (see our review). But at $6.99 and no fast-app switching, ouch, we think waiting for a deal-of-the-week may be apropos here.

We're reaching out to both companies to try and pry a full change log from their hands and will post if there's anything significant regarding achievements or bug fixes.

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3 years ago

Windows Phone Summary of the Week: October 10 - 16, 2011

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We're kicking off this week's summary with Dave Blake listing hot discussions you could be missing out on over at our Windows Phone forum. If you're residing in the UK and are an owner of a Windows Phone, have you heard about the new review section at the official Windows Phone UK website? A small competition is being ran which we're helping to judge! Simply review your experience and be in with a chance to win. Head on past the short break for the full summary.

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