Sprint fires back at T-Mobile's prices with new $60 Unlimited Plan


Sprint's not leaving the single-line users out of the party — they're offering a new $60/month unlimited talk, text, and data plan. There's just one catch: You have to bring your own device, pay for one up front, or sign up for Sprint's Easy Pay monthly payments and upgrade plan. That said, if you're a Sprint customer (or are considering being one), that's still some substantial potential savings you're looking at.

The plan is, as Sprint is quick to point out, a full $20 less than a comparable unlimited offering from T-Mobile, and that larger competitors AT&T and Verizon don't even offer unlimited plans. The new individual plans follow the recently-announced price reductions and data cap raises to Sprint's Framily plans. Sprint's been through something of an upheaval in recent weeks, following the collapse of their bid to purchase T-Mobile and the installation of new CEO Marcelo Claure. He has promised changes to Sprint, and is executing quite strongly on his word of price cuts before network improvements.

Whether that's enough to rescue Sprint from its doldrums, that's hard to say. Are these reduced family and individual plans enough to interest you in spending some time with Sprint?

Thanks to Nostradamus for the tip!

Press release:

It's a New Day for Unlimited Data

Sprint $60 Unlimited Plan – Unlimited Talk, Text and Data –The Best Value on Unlimited Data

$20 Cheaper than T-Mobile; Not Offered by AT&T and Verizon Wireless

OVERLAND PARK, Kan. (BUSINESS WIRE), August 21, 2014 - It's a new day for unlimited data in the wireless industry as Sprint (NYSE: S) announces the best unlimited wireless plan available from a national carrier with the Sprint $60 Unlimited Plan. This plan provides consumers unlimited talk, text and data while on America's Newest Network for just $60 per month, a $20 savings compared to T-Mobile's $80 per month unlimited plan. Simple, easy, affordable – the Sprint $60 Unlimited Plan is available to both new and existing Sprint customers starting tomorrow, August 22. To qualify for the plan, customers must purchase their device through Sprint Easy Pay, pay full retail price or bring their own compatible device.

Whether communicating via email or text, socializing via picture-sharing or tweeting, or navigating with GPS, consumers rely on their smartphones for all of their daily needs. Last year U.S. wireless consumers devoured 3.23 trillion MB of data, according to CTIA's annual survey1, which equates to watching more than 153 billion five minute cat videos on YouTube, or streaming more than 53.8 billion hours of music on Spotify. Meanwhile, millions of American consumers restrict their usage, fearful of data limits with overage charges. With the Sprint $60 Unlimited Plan, consumers no longer have to worry about high bills based on how much data they are using. Enjoying daily life with the unlimited support of a smartphone has never been so easy.

"People know Sprint for Unlimited," said Marcelo Claure, Sprint CEO. "We have long been the leader in offering customers unlimited data and that leadership continues today with our new $60 unlimited plan. Unlimited talk, text and data for $60 is the best unlimited postpaid plan available. And, we've listened to our loyal customers; we're making the Sprint $60 Unlimited Plan available to both new and existing customers."

Sprint's new everyday price of $60 a month for unlimited saves customers $480 over two years against T-Mobile's $80 everyday pricing. And, customers can save $120 over two years versus T-Mobile's promotional price…and they don't have to jump through T-Mobile's hoops and recruit their friends.

Just days ago, Sprint declared a new day for data and announced the Sprint Family Share Pack – a new shared-data plan that can give customers double the high-speed data at a lower price than AT&T and Verizon Wireless. Whether consumers prefer to share or have unlimited data, with Sprint, they can find just the plan they need to get the most out of their smartphones, tablets and other wireless devices.

"With the new Sprint Family Share pack and now the Sprint $60 Unlimited Plan, Sprint is giving consumers what they want: choice, simplicity and value," Claure said.

The Sprint $60 Unlimited Plan also is an ideal fit for small businesses, enabling their employees to be more productive in more places and providing the ability to stay on top of what matters most.

Source: Sprint


Reader comments

Sprint fires back at T-Mobile's prices with new $60 Unlimited Plan


I would like to think so as well, but I know so many lazy people that are paying $300 phone bills so they can get their $200 iPhone or Galaxy every two years. To lazy to calculate the savings of going off contract and too lazy to shop around for anything but the most popular phone model at the time. But certainly things are improving for the rest of us at least.

Wouldn't this be better? If phones weren't subsidized wouldn't phone OEMS have to compete on pricing? Seems to me competition would lower the cost over time.

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I have been saying this for years. Let the OEMs compete, let the carriers compete by not subsidizing any phone.

I find it highly insane that a mobile phone costs $900. When you look at the teardown bill of material +/- 10% these phones costs between $250 to $285 to make. Carrier subsidies are forcing customers to buy them at these riduculous prices. Apple is already negotiating price hike for its forthcoming iPhone 6.... I see HTC one unlocked at almost $800

Exactly.  Is there a listing somewhere for all phones that are completely compatible to the Sprint network?  Their online selection of available phones seems limited.  Need to research this!  I'd still keep AT&T for work lines, but would be willing to try Sprint for my personal mobile usage (much less). 

Are the phones really subsidized. I mean being American and going between the US and Europe. I really don't see subsidies. 200 for a phone with contract!! Hell 200 300 more you can get the phone unlocked and go to who you want. €1 or €0 that is a subsidy.

with the way the carriers are set up over here, the "buy whatever phone i want and go to whatever network i want" idea doesn't work.


want to use verizon? you need to have a phone that works with verizon's network. want sprint? same thing.


now going to the gsm carriers, you have a little more choice. esp with the larger two (att and tmo) offering a discount if you bring your own device.

No, subsidies aren't actually subsidies. They're a loan and the loan repayment is hidden in the monthly fees. That's how it had been for years until T-Mobile finally brought some sense. Now the carriers all have plans where the "subsidy" is removed from the plan and you pay for your phone however you want. 

With new data sharing plans, buying phone upfront at full cost with tax is cheaper than buying the phone discounted and paying the extra money on your plan for two years in the long run.  At least on the ATT next plan it is. People dont look long term, they think short term and compare out of pocket now vs. the money saved over two years.  For some, i guess the savings now is better than the $100 or so over two years. 

At least in the US unlock doesnt cost out of pocket(when you fulfill the service providers requirements) like it does in Canada where as it is they pass on the import costs to us

The NEXT plan still has you paying full price for your phone. Just take the no-subsidy plan and buy your phone outright. If you don't need the flagship phone on day 1 then you can save $100-$600 by waiting or going for a cheaper phone. Mid-tier phones have gotten to the point where they're good enough for the vast majority of users. People haven't realized flagshpis are a bit of a waste of money yet. 

the problem with cdma carriers is that it's not like you're going to have all these phone choices all of a sudden, you're only going to be able to use sprint (or on verizon, verizon) compatible phones. so you're just going to be buying them off contract from the carrier, with no drop in plan pricing for them not subsidizing your device.


if i were still on vzw or sprint, i'd much rather go with a subsidized phone since at least then they're covering some of the cost.

I couldn't be happier! I don't want carrier bloated shit and by removing the "subsidies" from the cost of the plan it lets me buy unbranded and unmolested phones without wasting "subsidy" money. 

If they didn't offer payment plans for phones, then yeah, but they are offering payment plans so we're still good

I love this! Obviously the failure of their merger has only been good for consumers. I'm still sticking with T-Mobile but its great to see birth of them pushing each other further and further.

Wow things are heating up. This is great for competition. If Sprint ever decides to offer more Windows Phones and ever has decent coverage in my area I may switch over to them. Verizon is expensive, but I can't deny that their coverage has always been superb no matter where I am. Regardless upward and onward, hope all carriers fight to improve their services and are combative on pricing.

True, it just seems like a lot is changing in the wireless carrier field and I think this can only be good for the consumer in the long run.

For my family of 5 on Sprint our old unlimited plan with subsidized phones is still way cheaper than this. Technically our plan is only unlimited texts and data, but we have more minutes than we ever come close to using and when you add in the free mobile to mobile and free nights and weekends, we are set. We keep looking for ways to get on a cheaper plan, but anytime we do I come back to our plan is a better deal.

Sure, having a contract sucks but the subsidized pricing on the phones is nice.

Same here. I did calculations and compared costs of 4 lines with shared minutes and unlimited text and data. I found that it really wasn't that much cheaper unless we bought our phones outright, but then you aren't really saving any money considering that phones are going for at least $600 off-contract. 

They advertise the new family plan as being for "data-hungry" customers, yet the whole reason we wouldn't save any money is because we are data-hungry customers and would have to go with the at least 8GB or 12GB plan. Based off the calculations I did, those plans would still be about as much as we are paying now with unlimited data.

Again, the only way that you actually save money is to keep your old phone or buy a cheap new one or something where you pay $15 or $25 per line for data instead of $40 per line like you would on contract.

For people still on really old plans with better pricing and include "subsidies" then the new plans often don't make sense. But these new plans are sure as hell better than what was being offered 2-3 years ago. 

CDMA, with its network-side authentication for access is a one way trap. Customers are supposed to enter via the carrier's choice of phones and those phones are never supposed to leave.

There is a reason most of the world is GSM.

That's exactly what I was thinking when the article says "bring your own device." What, a previous device sold to you by Sprint? Because nothing else will work.

This is great but they can't woo anyone of us with just the 8XT and the old ATIV Neo. They're gonna need a new Samsung and/or the new One to get any interest. Funny to see the old Nokia/Sprint divide is still in effect.

Sprint's really getting desperate now, eh? I don't get the "bring your own device" option. Short of buying something on eBay or whatnot, how could you possibly bring your own device from a previous carrier? Verizon phones wouldn't work on Sprint, would they? I know that no GSM phone would. I just don't see anyone jumping ship to Sprint just because of this new plan.

How is $60 $20 less than T-Mobile? T-Mobile has unlimited, voice, text and data for $50 ($10 LESS, not $20 more) for 1 line and $110 for 5 lines (family). Did this article mean to say the Sprint deal was for unlimited LTE rather than unlimited data??

I dont see this as a "fire back". It's what T-Mobile have been trying to do in the first place, Stop screwing consumers and give them a real service.

Full disclosure here. Been a T-Mobile customer for eight years, but customers from the other major U.S. networks should personally thank them for pushing for change!

Windows phone central being becoming more and more global these days, no fun in reading local network news for outside US!

I am not trying to be rude, i assure you, but your questions do not make sense in english.

What I was saying to the OP was, Why is he complaining about US news on the sight? There is both US news and International, and you do not have to read the article if it does not pertain to you. Clearly any headline refering to "Sprint" is not going to be for people outside the US. So why click on the article and read it? Why not just skip it? That Is what I do when I see an article refering to "Orange" or "EE"

Plans a complete trap. Bring your own device, service and this plan also puts you on their low list where other sprint customers get priority over you. Yea, as sucky as Tmobiles WP selection is and coverage in some areas, Tmobile is still a better deal.

As usual with Sprint it will likely be $30 for 3GB of data for tethering.

So in reality, if you want to compare plans properly, it's $10 more than T-Mobile and you get 2GB less data to tether with.

here in France, it's only 19 EUR / month for unlimited text, voice and 25gb in 4G LTE ........ I'm always impressed with the high prices in the US..........

I think you mean "More than". Saying "Worse than" implies that Dyson vaccuums are bad at sucking, but in fact they are very good at sucking.

T-Mobile and Sprint are doing this now cause they're small compared to AT&T and Verizon. Once they have the customers everyone there is gonna get raped.

Hope this puts pressure on at&t and Verizon, especially at&t's unlimited ( grandfathered) is NOT true unlimited, throttled down to 2G once your cap of 5GB data/month is used.

Unlimited data at Sprint's lousy 28.8Kbps LTE speeds. The only thing that could be worse than their network speed, is if you actually HEARD the sound of a dial-up modem as you tried to open a browser. SO glad I ditched them when I did.

Yea, like TMOUS in my area, their service sucks...

Verizon, I can make a call anywhere and 95% of the places I go, I get LTE...... TMO or Sprint....4G ? Only if you stand in one area

How does this compete with TMO offering everyone a free year of unlimited data? Unless T-Mobile voice plans cost $60 a month then T-Mobile obviously has the better deal. Try harder Sprint.

The two least likely carriers for me to go with are battling it out... Go boys, go! Hopefully this makes data rates nice across all carriers when contract time comes up here in a few months.

$60 is nice I guess, but not enough to get me to switch back to Sprint. Less than $45 would do it. I want a national carrier to rival or better Straight Talk, and whoever can do that would get my money. I'm very jealous of our European friends who remind us in every article about this stuff just how damn much we pay over here!!!

Once they add in all their hidden fees and taxes it will cost more than Tmob...Mark my words.


Just say no to CDMA it's time for it to die.