Black Friday is one of the biggest shopping days of the year. Retailers race to show the best deals to shoppers, many of whom are eager to finish holiday shopping before December starts.
While not an official holiday, Black Friday is an annual event that arguably draws more attention than Thanksgiving. Black Friday is traditionally the day after Thanksgiving, but you wouldn't know that if you took a look at Amazon, Best Buy, or other popular shopping sites.
When is Black Friday?
Black Friday is on November 28, 2025. It lands the day after Thanksgiving, which occurs on the fourth Thursday of November each year.
Why am I already seeing Black Friday deals?
Despite Black Friday not being until November 28, many retailers are already advertising Black Friday deals. This gives shoppers more time to make purchases and retailers an opportunity to stand out.
Are Black Friday deals worth it?
Unfortunately, an item appearing as a "Black Friday deal" on a retailer's website does not guarantee the sale price is the biggest discount of the year. Some sites will raise the price of an item only to lower it on Black Friday to make it look like there's a massive discount.
Retailers are also extremely competitive, so an item may be further discounted depending on sales on what the same item is going for on another site.
To mitigate this, some sites, including Newegg, have a price drop guarantee and will reimburse you if an item goes down in price within a certain window after you purchase it.
Which retailers have Black Friday guarantees?
The following retailers have some form of price match guarantee. The exact dates and terms vary from store to store:
- Best Buy Holiday Price Match Guarantee
- Newegg Black Friday Price Protection
- Target Price Match Guarantee
Our colleagues over at Creative Bloq have a full guide on Black Friday guarantees.
How to find Black Friday deals
Windows Central has a dedicated team of experts who will hunt the web for Black Friday deals. We check several retailers regularly and have hundreds of deals sent our way. We've already highlighted some great deals on laptops, gaming accessories, software, and more. We'll keep that up through Black Friday, Cyber Monday, and beyond.
You can click the Black Friday tab at the top of our website to see the best discounts or check out our Black Friday deal hub.
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