Nokia as of late has been all about teasing new phones before their announcement. The Verizon Nokia Lumia 928's camera was repeatedly teased before its formal reveal on Friday, and with a new Nokia Lumia announcement scheduled for Tuesday in London, Nokia's at it again. This time the teasing is happening on national television in the UK on Channel 4, with an advertisement noticed by TechCrunch that focuses on the camera of an as-of-yet unannounced Lumia device, followed by title cards reading "More than your eyes can see" and "The new Nokia Lumia is coming". In other words, the Catwalk cometh.
Unlike Nokia's teasing of the Lumia 928 where the focus was on images produced by the camera, the new teaser ad focuses on the physical camera unit itself, with close-up shots of the raised lens and dual-LED flash. Unlike the Lumia 920, 928, and, well, every Lumia excepting the 520/521 and the 710, the camera featured here is not surrounded by a glossy black or silver plate. In fact, there's a distinct lack of branding around the camera, with just a hint of lettering on the other side of its hump.
The shape and placement of the camera, the flash, and the branding are consistent with the image leak of the Catwalk from last month. By all appearances the Catwalk appears to be built with an aluminum body frame while still possessing a plastic-type back panel. The device is also reportedly significantly lighter and thinner, though unlike the current flagship Lumia 920/928 combo, the Catwalk does not appear to come with built-in wireless charging.
Regardless, we're less than two days from the official unveil of the new Nokia Lumia XXX, with yet another improved camera and a build radically different from anything Nokia's released as a Lumia before. What do you think?
Update: Our folks over at The Verge managed to snag a copy of the ad - it's below.
We may earn a commission for purchases using our links. Learn more.
'Grounded' interview: What's next for Microsoft's little big adventure
Grounded from Obsidian Entertainment is one of Xbox Game Studios' biggest new IPs in recent years, and in November, it's about to get a large aquatic update. Here's our interview with Game Director Adam Brenneke, ahead of Grounded's Pond Update.
Review: Kensington's Orbit Fusion trackball mouse is a bit pricey at $70
Kensington makes some great trackball mice, and the Orbit Fusion is a new addition to its arsenal. We've been using it for a few weeks to see how it measures.
Review: Ghostrunner works well, but is held back by frustrating combat
Ghostrunner is a first-person platformer that shows a lot of promise, thanks to its excellent visuals, music, and parkour platforming. Unfortunately, the game stumbles thanks to its repetitive levels and clunky combat.
Protect your Surface Pro 7 with one of these great cases
You have a Surface Pro in your hands and you want to protect it. This roundup of cases compatible with Pro 4, Pro (2017), Pro 6, ad Pro 7 covers rugged and stylish options so that you find something you like.