Xbox is Microsoft's gaming division. Launched in 2001 with the original Xbox console (presented by Bill Gates and The Rock, no less), the division has gone through multiple permutations on its journey to its current form. Originally envisioned as a device that could bring Windows to the living room, Xbox eventually competed more directly with PlayStation targeting core gamers.
Xbox had solid success in the United States and other English-speaking markets, buoyed by heavy hitters like Halo and Forza, alongside various heavy hitting third-party exclusive titles. Microsoft's Xbox is responsible for various gaming innovations that are now commonplace. Online live infrastructure, "games as a service" titles, subscription services, and cloud-first business models owe at least something to initiatives spearheaded by Microsoft (for better or worse).
In 2013, Microsoft's push to turn Xbox into a digital-first entertainment center saw widespread pushback from the gaming community. Despite predicting trends that are now commonplace, the way Microsoft positioned Xbox back then has seen it struggle to regain the relevance it once enjoyed as a brand in a universe of increased competition from other platforms, in addition to always-on forms of entertainment and smartphone-delivered social media algorithms.
As Xbox enters its 25th year, Microsoft is once again reinventing what Xbox is with its new approach, doubling down on Windows' openness, and returning to the original vision of Windows gaming in the living room. It'll be fun to see how it pans out.
Essential Xbox reading
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Gaming Overwatch Season 2: Summit arrived today, and it’s a massive update introducing high-octane DPS hero Sierra and a bounty of rewards to earn on an all-new battle pass.

You probably didn't know you could use an Xbox Storage Expansion Card like this
By Adam Hales published
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GTAV leak reveals GTA Online earnings, as consoles dominate PC
By Adam Hales published
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Former Xbox lead says he thinks Phil Spencer "did a fantastic job"
By Brendan Lowry published
Xbox Former Microsoft Xbox lead Ed Fries praises Phil Spencer's work and says he believes Asha Sharma can "make things happen, change the world" as CEO.

New Xbox CEO Asha Sharma says Game Pass "has become too expensive"
By Brendan Lowry published
Xbox Reportedly, Xbox CEO Asha Sharma has signaled to employees that Microsoft is planning to figure out "a better value equation" for Xbox Game Pass soon.

'Pragmata' (Xbox, PC) Review — "A game that separates itself from humanity"
By Michael Hoglund published
REVIEW Capcom delivers another hit with Pragmata's dashing combat and expressive human story.

'Metro 2039' confirmed for new "Xbox First Look" show
By Jez Corden published
Xbox Xbox's showcase production team has been on a big tear this year, and another new format is on the horizon: starting with the return of Metro.

Which Xbox console has the best design of all time?
By Richard Devine published
Poll Microsoft has pumped out plenty of console designs over the years, but the Xbox One X is the best of the bunch. Or is it? Let's hear what you think!
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