RuneScape’s CEO makes a bold claim, saying the team is aiming to beat World of Warcraft and become the biggest MMO on the planet
From cutting out tiring FOMO trends and microtransactions to launching RuneScape on Xbox, the CEO of RuneScape has big plans to take the franchise to new heights.
Few MMORPGs have lasted as long or even longer than the iconic World of Warcraft, and one such active MMO that predates it is RuneScape, which recently celebrated its 25th anniversary.
What started as a humble little game to play with friends online grew into a massive franchise, spawning three games (Old School RuneScape, RuneScape, RuneScape: Dragonwilds) with over 250,000 concurrent players for just the original Old School RuneScape alone.
Yet, it's always been seen as the No. 2 runner-up of top-rated MMORPGs compared to the juggernaut that is World of Warcraft. However, Jon Bellamy, the CEO of RuneScape's studio, Jagex: The RuneScape Company, has recently stated in an interview with The Game Business YouTube channel that he plans to change that.
Jon Bellamy proclaims that, and I quote, "The dream is that we’re not the number two biggest MMO brand in the world; we’re number one. There’s a big old gap between us and number one, but if we get it right, we know we can make headway."
He continues, “It’s lofty and ambitious, but if you’re going to set lofty and ambitious goals, why not swing for the top? So, that’s the number one goal.”
Jagex is already working towards Jon Bellamy's lofty ambitions by cutting out RuneScape's unpopular microtransactions like the Treasure Hunter perk, while at the same time improving its gameplay systems to remove "much of the clunkiness and pain within the game", according to Jon.
Additionally, Jagex is planning to release RuneScape's survival spin-off, RuneScape: Dragonwilds, on Xbox Series X|S and PlayStation 5, and reveal big news updates for the RuneScape franchise as a whole on October 3, 2026, at RuneFest in hopes of winning back fans who have long since quit the game while bringing in new fans at the same time.
Windows Central's take
Declaring that you want to be the No.1 MMO in the world is no easy task, as many big-name titles from Final Fantasy XIV to Star Wars: The Old Republic have tried and failed to overthrow the titan that is World of Warcraft.
In fact, the only times any MMO has managed to get a leg up on World of Warcraft is whenever the game and Blizzard Entertainment stumble over their own feet. Such as when World of Warcraft: Shadowlands came out in 2021, which was so panned by critics and fans that it (along with a controversial lawsuit laid at Blizzard at the time) caused players to embark on a mass exodus to Final Fantasy XIV before they returned for World of Warcraft: Dragonflight.
So RuneScape has a lot of work to do if it hopes to take World of Warcraft's crown. However, considering that the current World of Warcraft: Midnight expansion has been panned by fans for having one of the most rushed, glitchiest launches in the game's history, while angering fans for its absurd monetization practices, RuneScape might not have to do THAT much to win fans over, especially if plans to buck FOMO live service trends and microtransactions.
But on the other hand, Blizzard Entertainment has a chance to turn things around quickly if it takes time polishing its content releases and announces something really cool for World of Warcraft at BlizzCon 2026, thus putting a spanner in RuneScape's plans.
Either way, we will have to wait and see who will rise as king of the MMORPGs in the coming months.
But what do you think? Do you think RuneScape's plans to expand its franchise will help it overtake World of Warcraft, or will Blizzard's iconic MMORPG retain its position as the most popular and successful game in the genre?
If you have any thoughts on the matter, please let us know in the comments, on Reddit, or in the poll.
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Alexander Cope is a gaming veteran with over 35 years of experience who primarily covers Xbox and PC gaming news and spotlights discounts on the best laptops, peripherals, and other electronics. He's also a diehard fan of JRPGs, action games, beat em’ ups, and Capcom’s Monster Hunter series
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