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Google wants our children

Everything has a price

In ABC's fantasy series "Once Upon a Time" the fairy tale characters that we grew up with are recast in a different, sometimes twisted, often frighteningly darker light.

Take the Pied Piper for instance. After using the seductive melodies of his magical pipe to rid Hamlin of vermin, the townspeople refused to pay the Piper. In retaliation, he turns his mesmerizing melodies toward the children who are then led away by the Piper's punitive performance.

In "Once Upon a Time", the Pied Piper is actually Peter Pan. Not the Pan we grew up with. No. He is a darker Pan indeed. Once a deadbeat and cruel father, this selfish adult finds his way to Neverland. There a magical shadow creature transforms him into a profoundly powerful evil adolescent.

Neverland - a place which is a playground that educates children in the ways of it's environment but fails to equip them with the skills essential for their survival in the world that they would enter should they ever grow up.

He temporarily leaves Neverland, returns to civilization, and plays a maleficent melody that seduces children into following him. He steals these children, his "lost boys", from the familiarity of family and their legacy and brings them to Neverland where they are forever young.

Google's push into the education sector is transforming our children's schools into a real world "Neverland." Google wants our children.

That's a bold statement. Maybe a shocking statement. But above all, it is a true statement. Google wants our children, and they have already come for them.

Classroom

children on computer (Image credit: Windows Central)

The tools we use(d)

Since the 80s, we have trusted our work and leisure productivity needs to a reliable resource. A tool we knew, used and loved. Microsoft Windows. Windows-based PC's were in our homes, on our jobs, in our college dorm rooms, our libraries, everywhere. Yes. Windows and its prolific Office productivity suite ruled the land. When you needed to get through that homework assignment, that college all-nighter, that report for your boss, Word was with you, Windows won the day, and Excel excelled. Get the point?

Throughout virtually every stage in our lives, Windows and Office have been there. It is likely that even now there is a Windows PC, in your home or office. In a reality that is fading into memory, the desktop ruled computing and Microsoft Windows ruled the desktop, and all was well with the world.

It is through a "Windows" perspective that 1.5 billion of us grew accustomed to viewing our home and work digital world. 90% of all homes and enterprise that use computers have chosen Microsoft's solution.

Ahhhhh, yes the enterprise.

You will be assimilated

In 2007, the iPhone happened. The touch-friendly, app-centric, consumer-focused iPhone opened the door to the age of modern mobile computing for the masses. In 2008, Google debuted Android. In the years that followed, they proceeded to kick the door Apple opened, off of it's hinges as the green-bot-heralded mobile platform devoured market share.

Microsoft's unambitious mobile serfdom of the time was crushed in the onslaught. The ambitions of Apple and Google were realized, however, as millions of consumers were now doing on their mobile phones what were previously PC focused activities like emailing, chatting, web-surfing, etc.

So alas, Microsoft's personal computing hegemony was shaken as computing moved mobile. Even now the effects of that onslaught are reflected in a decline in PC sales and Microsoft's meager 3% smartphone market share.

Despite its struggles in the consumer space, Microsoft has remained lord of the enterprise.

Businesses large and small prefer Microsoft's IT solutions. Outside of mobile device deployment Microsoft owns the enterprise. They're even tuned into providing tools that manage rival mobile devices company's allow (BYOD -Bring Your Own Device).

Additionally, one needn't look much further than job postings to see how pervasive Microsoft's hold is on the enterprise. Many positions still require an applicant possess a working knowledge of Microsoft Office to be considered for a range of positions.

That said, Google wants the enterprise and is set on assimilating it into its ecosystem. A part of the firm's strategy to win the enterprise has been BYOD. By endowing its platform with productivity tools analogous to Microsoft's popular productivity suite, the Mountain View company has hoped to familiarize its assimilated mass of consumers with an appealing alternative to the status quo. Consumers of Android devices have indeed embraced and do enjoy much of Google's ecosystem. If Google hoped this consumer acceptance would translate into a big payoff of enterprise acceptance, the little green bot, like the fabled Piper of lore, has been spurned.

So like the spurned Piper, Google has targeted our children.

Going into the schools

The enterprise infrastructure is in place. Familiarity, reliability, inertia, productivity and legacy all help to maintain the Microsoft enterprise status quo. Google has been unsuccessful at battering its way in through the "front door". So they've dedicated their efforts to a more surreptitious strategy.

Google for Education is the melody Mountain View is playing to lure the next generation of consumers and IT decision makers into Google's ecosystem. By establishing an infrastructure of affordable Chromebooks and free Google services in school systems throughout the land, the firm has effectively created a "Neverland" where its ecosystem rules.

The plan is so pervasive that it reaches beyond the school walls toward one of Microsoft's other PC fortes. The home. Parents eager to support their children's education purposefully purchase Chromebooks, the tools schools use, to support juniors academic endeavors.

Sadly, well-meaning yet ill-informed parents may not realize that a Chromebooks UI is essentially an internet-dependent browser that accesses web-based tools, not native to the device (that, of course, is changing). A much better investment, of course, would be an equally affordable Windows laptop (opens in new tab) that provides a browser capable of accessing those same tools. It is also capable of running popular mainstream tools such as Office as well as the millions of legacy programs that are part of the Microsoft ecosystem.

Nostalgia

Familiarity and usefulness during times of work and leisure tied the "older" generation to the Microsoft ecosystem. I find it interesting that a Chromebook ad was used as an attempt to subvert that emotional connection. The company ingeniously used older music, a definite nostalgia inducing agent, as the piped anthem to those ads. This music was designed to first emotionally connect to the parent; to then connect the parent emotionally to the onscreen product; followed by connecting the parent's money to the purchase and then ultimately the product to the home. Guess what products and services junior is now using at home to surf the web, write essays and do other school related productivity tasks. Home looks like Google wants the children. Somebody paid the Piper.

All grown up

Google's long play is to familiarize the next generation of adults with its brand of products and services through the education system, then the home. One can easily surmise where they hope to go from there.

Once this gaggle of Google-trained tykes reaches adulthood, Google hopes that they, like the Microsoft-trained masses who currently rule the roost, will have a certain proclivity for the devices and services they were nurtured on.

Bolstered by the undeniable weight of its ever progressing mobile dominance, this strategy does indeed have its merit. Particularly since these children likely already have or will have an Android-based smartphone that complements the tools used in their academic experience.

This plan is several years from realization, as the current crop of Google trained students are still years from entering the workforce. This time allows Google the opportunity to pursue further their monumental goal of bringing Android and Chrome together. If this were to occur, the vastness of the Android app ecosystem, merged with the efficiency and easy distribution of Chrome, and combined with a troop of "Google eye'd" young adults could be quite the blow to Microsoft's status quo.

Neverland

Albeit every plan has its hitches. There is a difference between how the growth of the Microsoft hegemony in enterprise evolved and how Google's surreptitious attempt to wrest the enterprise from the Redmond behemoth is evolving.

Microsoft's growth in the enterprise was a natural maturation of Microsoft's implementations of new technology within a new and growing industry. In a unique partnership, companies grew with Microsoft as their tools evolved and were integrated with companies new and evolving IT infrastructures. This experience was unique in that the new products users were experiencing at work were almost concurrently being experienced at home. This served to reinforce the place of Microsoft's tools in both environments.

After four decades, Microsoft has erected walls around its enterprise fortress. Because of the various costs, risk and training required with any IT change, even upgrades within Microsoft's ecosystem are slow. The 14-year-old Windows XP is still used by the US Navy and ATMs for example.

A place which is a playground that educates children in the ways of the Google environment but fails to equip them with the skills essential for their survival in the world that they will enter when they grow up.

Additionally, because many businesses have grown synergistically with Microsoft, their tools and services are almost as much a part of a company as the companies own culture. Even with Mountain View's anticipated weight of Google-trained adults prepared to assimilate the enterprise, such synergy is hard to undo.

As a result, many school districts are becoming a Chromebook and Google services laden "Neverland".

Don't be evil

Google is doing many good things. They have made many contributions that have benefitted the industry and our lives. And as a tech company, they also have an intriguing and simplistic motto. Don't be evil.

Evil is defined as profoundly immoral. Immoral is defined as not conforming to accepted standards of morality. Morality is defined as principles concerning the distinction between right and wrong…behavior.

So evil can be articulated as a profound lack of conformity to accepted standards of principles concerning the distinction between right and wrong.

Many Windows Phone fans have been vocal about Google's withholding of their apps from the Windows Phone platform.

Is it right or wrong?

Consider. Parents entrust their children to school systems with the expectation that they are being prepared for life in the real world. A world where 90% of the enterprise uses Microsoft's tools.

A world where school districts have been lulled, by the melodious tunes of affordability and easy maintenance, into adopting tools that the world does not use. A world where, in the foreseeable future, Googles tools will never land meaningfully in the enterprise. A world where Google staunchly refuses to place it's tools on a mobile platform that fits seamlessly within the ecosystem and IT infrastructure of the Microsoft tools the world does use. A world our children will enter as adults.

Google wants our children and through the schools, they're getting them. At least we have the comfort of knowing that Google's motto is "Don't Be Evil."

Sound off in comments!

Jason L Ward is a columnist at Windows Central. He provides unique big picture analysis of the complex world of Microsoft. Jason takes the small clues and gives you an insightful big picture perspective through storytelling that you won't find *anywhere* else. Seriously, this dude thinks outside the box. Follow him on Twitter at @JLTechWord. He's doing the "write" thing!

220 Comments
  • Hey WC fans! This was a fun piece on what could be a very real threat to Microsoft's forte. What are your thoughts? Let's talk!
  • I loved your article ! lol I had to read it. A real story.
  • Google knows they need to start tracking children earlier in life so that they can sell the data to other corporations.  People love buying things for their children, so targeting this group is very important.  Plus, if you can track trends on Google searches, Chrome website visits, emails, documents, phone calls, locations, etc., throughout their lives, starting in early school, you may be able to predict whether the child will be looking for colleges or defense attorneys, retirement investments or social programs, later in life.  Then, you can sell the information to the appropriate group, or store it for government needs.  Google never sells anything but your data, they always give the rest away.
  • Google does not sell information on users to anyone. It's not their business model.
  • It is 100% their business model. They may not sell the actual, specific information about individuals that they possess, but they do sell user information as an extremely targeted advertising platform.
  • Ummm, now you are changing your statement.   First you stated: "Google never sells anything but your data".  Then you said they "may not sell the actual, specific information" Google doesn't sell anything about you, if they did, they would lose their competitive advantage (knowing you).  They merely act as a gatekeeper for people trying to sell you things.  They turn away the ones that you wouldn't be interested in and allow the other ones a tiny piece of property on a webpage you are viewing.
  • @slovenix Thanks so much:-) I appreciate the support!
  • I'm a 10th grade student and I've seen how Google is ruling on 90% of the children (Android users) about 5% are Windows Phone users 4% are iOS users in our school and 1% are on Tizen, BlackBerry etc. If we talk about Desktop and Laptops everyone uses a PC some have MacBooks and no one here in India knows about Chrome OS! Tablets? IPad rules followed by Android Tablets and no one owns a Windows Tablet!!!
    PS: No idea where we are leading!
  • Microsoft has great OS. And Google has good marketing guys. It's all about marketing. Microsoft had to get serious with surface and its OEM.windows 10 has the capability to change things.
  • It's all about marketing alright. In other news, MS lays off a bunch of people in sales and marketing. Sigh...
  • They don't need the current marketing people. They are bad.
  • I totally agree with your thoughts Jason.  If kids grow up doing everything online only on a Google device/apps, what will they do later in life? In fact a recent report about Office 365/Google apps the other day, while it showed Office365 is massively taking off, it also showed that for < 30 year olds, they selected Google Apps. Let's hope Microsoft have a gameplan.
  • Our company of about 500 people switched to Google Apps because "Microsoft was the past." That is what they said in the migration communications and company quarterly. Literally and with no exaggeration. Of course, our team and a few others (accounting and finance) secured exemptions because we do real work and need spreadsheet software that can store massive amounts of data and do tough calculations, available offline and independent of the browser, etc. The only thing useful is their collaboration which is nifty. Being in operations, aside from the general disdain our former Oracle executives have for Microsoft, Google Apps was cheaper per user. That's what they think. Once we require some peice of data for legal discovery including email and files, they will learn otherwise. It was cheaper for us because IT made a judgement call without stakeholder input that retention wasn't a problem and neither was discovery (we are a SaaS that provides labor management and system of record for our clients). Without those safeguards and insurance, of course it's cheaper! We were paying for all of the bells and whistles in Office 365. (sorry it this a repost I had problems with original attempt)
  • Could you please provide a link to the report?
  • Well Microsoft and the BBC are giving EVERY 11-12 year old in the UK a micro computing device to learn about computer science.  If they do anything similar in the US, it could go a long way to combatting the evil Empire of Google. ;-)
  • Nice article, I think despite Microsoft's smartphone share of 3%, it is more valuable than Google as a company. Android marketshare does not mean profits for Google, and worst, for its OEMs, every year I read how Samsung's profit are less than previous year and yet brands like HTC, Sony, Motorola keep loosing money. On another subject, I think Bing search now gives much better results than Google so only think I think will make Google milking cash is youtube because of its ads. So this is what I think "Outside of Android and youtube,  Google is nothing"  
  • No, youtube is not profitable. ads do not help.
  • Oh God...this.  "Android marketshare does not mean profits for Google."  Why the hell not? OEMs pay Google a price to use Android on their handsets along with the Google Play Services. However they make a ton more money from all the ads you see on Android, hell they even make money from Windows Phones! Tons of websites and apps that people use on their Android handset will be supported by Google's AdSense, which means whenever Android gets more successful, so does Google! Also Samsung's profits are 'less' than last year, they are still making profit however, the same can not be said about most(all?) OEMs making Windows Phones. HTC also turned a profit just a few months ago, you see if an OEM hopes to turn a profit, Android doesn't guarantee it, however Android provides OEMs for a much bigger chance of success than anything Microsoft(or any other company for that matter) offers. Bing Search gives better results? Lol. However even if Bing gave better results that doesn't mean it it even close to threatening Google. Google Search still dominates most of the world.  This is also excluding how Google Docs are rising, Google Photos, Chromebooks, Blogger, Chrome, and a dozen other of their services that are gaining popularity day by day. What you think "Outside of Android and YouTube, Google is nothing." is exactly that, what YOU think, not what is even remotely correct.
  • Would you mind linking to a place where OEMs actually pay Google to use Android? I can't find any proof of this anywhere.
  • Google doesn't make money off Android directly. They may charge to use GApps, but they probably don't. They make money when people use the internet and Android makes it easier for more people to use the internet. Google is an ad company and they make money when they sell ads. When more people will see the ad, the more money they can make. This isn't Microsoft where they have to sell their software to make money. All they have to do is make it easier for people to use the internet and see their ads. They have been quite good at doing this so far.
  • I grew up in Mac in school and home and then the real world hit me when I got my first Job. I was set back by my school using only one platform. I think it's important to know and use all OS platforms.
  • I agree, except that Chrome is not a real OS so there's no bnefit in learning it in school.
  • Yes it is @editguy: op·er·at·ing sys·tem noun noun: operating system; plural noun: operating systems the software that supports a computer's basic functions, such as scheduling tasks, executing applications, and controlling peripherals.
  • Too long, could you summarize in one sentence or less, please?
  • Maybe you could reign in your AD/HD instead
  • Sorry what was that? I got a little distracted there...
  • One important thing that is often overlooked is that Google and Apple are not really providing the "tools" needed to manage a large IT environment.  Any school would need some of those tools now and most businesses will still need these IT tools when these kids eventually graduate and become employees.  Google, Apple, and some companies/schools are basically trying to shoehorn basic consumer level technology into complex enterprise environments.  As someone that works in enterprise IT, I have not seen a whole lot of what I would consider success on these projects. I don't see this changing any time soon.  Apple doesn't seem interested in providing the required tools at all and Google has only made a very weak attempt so far.  Microsoft has decades worth of software and experience with these tools/features.  The required functionality is built directly into thier OS and an entire ecosystem of complementary software exists to support these environments.  Active Directory alone is a big deal.  SQL Server, Exchange, Sharepoint, and SCCM just to name a few more (there are lots of others).  Googles strategy to have kids learn their products and then bring it with them into the workforce is certainly something that MS needs to pay attention to, but at the same time I think Google's strategy is flawed.  Businesses will still need enterprise class operating systems, software, management tools, and functionality when these kids grow up and reach the workforce.  If Google and Apple are not viable options at that time (I see no signs that they are going to be or that they even understand the issues of enterprise IT) then it worn't matter what employees used in school.  They will have to switch to what the company is able to deploy, maintain, and support the company's workflow on. Personally, I don't think people are doing thier kids any favors by buying them Chromebooks or MacBooks.  If someone has experience with Windows or Office they can put that on a resume because it's a useful skill to have in the business world.  I can even be a career in itself.  Few employers would give a crap about a person's experience with iPads, Macbooks, or Chromebooks.  When friends ask me what computer they should get for their kids, I tell them to get an appropriately priced (for the kid's age) Windows 8 computer and set the kid up as a child account instead of an admin using the family safety features.  Nearly all of the issues that people have with their kids wrecking their Windows PC are because the kid had an admin account and they were downloading every stupid thing on the internet.
  • Well said and I was about to post the same. It's easy for those not working IT in a large company that has these backend tools and Microsoft infrastructure to only think of the client level and BYOD, but there is so much more to it. Apple tried to compete in the enterprise with their XServe's and XRaids to only follow in the hardware lifespan and fail. We even jumped on XRaid setups because it was lower cost then installing enterprise SAN solutions, they ignored my advice to bypass them, and paid the price due to failures and downtime. Apple got out of enterprise quick. I agree that parents buying these Chromebooks are doing their children a diservice, eventually they will have to learn to use a proper PC.
  • Chromebooks are a better fit in schools. They are easier to maintain, they don't get bogged down, and teachers find them easy to deploy assignments across. Fell free to down vote the hell out of me. 
  • No need to down vote. However not every kid has internet. As well how is the scenario you posted any different than doing so on a pc.
  • Don't get bogged down? That's the first time I've heard that. Which Chromebook are you refering too?
  • My school uses PC. With windows 8, although they might go to 10 next year. It all seems to work great. Office 365 is perfect for the job.
  • Having worked in the IT industry for the last >20 years, there have been a lot of changes with market leaders, coming and going. Not so long ago, Windows 3.11 was trying to break into the enterprise, which was rulled by Unix variants. Add to it networks solely run on Cisco systems and the world was poeaceful at that point. Around the time of the 3.11 push, and NT3.5, MSFT started pushing hard into educational institutions, much like Google is trying from the sounds of things. Microsoft learnt well from competitors like IBM and Novell, releasing Windows 95 and NT4.0. These were effectively game changers for enterprise. They had used the principals of IBM's OS2/Warp, and Novells Netware NDS. At that time, I was working for large Government enterprises, and saw Microsoft subverting the system, offering Government and Education severely reduced pricing for licensing, to the point where NT 4.0 CAL's were cheaper than Novell could offer. Where Groupwise was at, suddenly Exchange Server came in, Oracle DB's vs SQL DB's etc. The migration wasn't painless, but it happened. However Microsoft was evil at that point, ruthless even. They tried and succeeded at shoving their versions of network management down our throats. They also succeeded because they offered tools for network admins that were easy to use. Setting up a new account became easier, setting up DNS was less painful than on a nix box. SQL management was GUI driven. Suddenly the generalised specialists like myself found out tasks a lot easier. Hell even recovering a corrupted Exchange 5.5 server was a breeze compared to anything we had seen before. However, secretly we still loathed Microsoft for what they had done. Supporting IE4 was a nightmare (rememmber what they did to Netscape). Recently, changes in how MS approached standards emerged. They conformed to DNS standards, reduced the shove for their version of network management, and for all intents and purposes, appear to have taken a much more conforming and open approach to the rest of the IT world. As an example, they have their own virtualization platform, yet still play nicely with VMWare's and Citrix Xen platforms. Citrix is another companyh that could have been crushed if MS wanted to, but instead chose to support (legally required maybe, but that didn't stop them back in the OS2/Warp days). I used to think Google was all altruistic, Free search engine, free services, free everything... however the shift has happened again. Google is now evil, MS are the good guys. Having said all of that, the number of server side applications that we run where I work that can't be migerated to cloud based solutions currently means Google won't get a foot in the door in the Mining industry, except for shared workspaces. Even then, Office 365 offers more to us than any current Google product. I think that a number of tech companies simply don't get Enterprise outside of a very narrow field, and as such will fail (see Apple's Server attempt for the history of such efforts). Awesomely written article by the way, but you do need to look a bit further back to see the successful rising of MS in the Enterprise, and the parallels that Google is drawing down.
  • @gytr_r1 Thanks so much for your input. I really appreciate all of the informative input you and others are bringing to the discussion. The story is much bigger than one post and one writer can tell. That's where this great community comes in. There is something you guys can add to the discussion to enhance the discourse. Thanks for the compliment!
  • "However, secretly we still loathed Microsoft for what they had done" I understand what you meant as I am also an IT guy for the last 20 years. The main reason why I mislike Microsoft is because we have not given a choice to choose Microsoft. They have successfully elimated majority of the competitions. Google is the only company during that time that to stood up against Microsoft and therefore become the hero for Gen X. Anyway, having choices is important and I hope the time where one company has a complete monopoly is over.
  • So Google is using the same tactics we hate tobacco companies for using? Interesting... both are poison, yet we seem to allow Google to do whatever they want to our children? I think it's time we start protecting our kids from this massive push to steal our kids data. Shouldn't our kids be at least the age of majority before we let Google start tracking everything they do? The child protection act needs to be amended to ban Google (Facebook, etc.) from tracking (and selling) data collected from children using technology.
  • I was thinking about putting a skull with crossed bones on each Google page, as is for cigarettes.
  • Please read the Privacy policy before you spout ignorance:  https://www.google.com/policies/privacy/#nosharing
  • 1st thing came to mind http://youtu.be/zUnhfvGdmmw
  • Congratulations Mr. Ward on what is the best article to be published on a tech blog in many many moons.
  • @The_Lawnboy Thank you so much for the support!
  • Awesome article! It's been awhile that there has ACTUALLY been a half decent article on WC. I have taken a break from all the bullshit that is constantly trying to be sold to us. Luckily it's articles like this that help actual tech people hold on to this ad saturated app. Keep it up. Excellent read! And tell Daniel to go fuck himself with his gay ass hipster self since he copies and pastes articles from Microsoft's news app. Peace.
  • @caus3Eff3ct Thanks for the compliment its very much appreciated. But the attack on Daniel was not necessary. Please lets keep things civil and clean here.
  • Hi Microsoft Fans! The community here at Windows Central stands at the forefront of cutting edge technology, trends and industry knowledge. You are the influencers of family , friends and community. As this post highlights, many school systems have adopted what in my, and likely most of your opinions, a set of tools that do not reflect what children will encounter in the real world when entering the workforce. Nor are they, Chromebooks, the tools that offer the most comprehensive experience or value due to thier inherent limitations when compared to affordable Windows laptops/hybrids. What do you think? Should school systems, municipalities, PTA's, PTO's and parents have this information so that they can make more informed decisions regarding the tools our children use? If you think, yes, be sure to share this. Profusely! :-) If you think no. Well, you've at least read an interesting article. :-)
  • Also, if you're viewing this piece in the app, be sure to check out this Sway which also embedded in the article (viewable in the browser) : https://sway.com/DyOdgyBh16SAO7Ma
  • The sway is nice. :) the world needs more sway.
  • Sway swayed me. It's a very novel product, kinda like slideshare but better.
  • A really nice article Jason. You are right, Google are not "Bad", just that their ways of doing things are not actually the best (their products, on the other side, are nice, I mean, Android it's not bad, just bad optimized for low end hardware, and all Google services are good too, just not in Windows), but their productivity apps are meaby good for some light work, but when things needs to be done and really nice, Microsoft productivity solutions are the way to go. Also, sorry, I Reported the upper Comment, I just wanted to give an Up Vote and clicked in Reported by mistake :( Sorry.
  • @Fedirico Thanks! And thanks for the input. You reported my comment? And here I thought we were cool. jk No problem man. :-)
  • Pheww... This one was too long to read.. ( but not good as Highs and Lows :p ) ... I was OK with your explanations how Google is trying to grab our children and take them to Neverland ... First of all this idea of feeding small minds about google is their strategy. And it's a long-term strategy.. It may go well... Or it may go too worse... It depends on how enterprises take alternative options from Google over MS ... If they are neglecting Google services for MS... Then that's gonna be a drastic failure for Google...
    But if things go the way they are planing, then MS have to worry a lil bit.. They are gonna loose lot of customers...
    And I can see the hard effort from you to ignite the fan spirit inside us ;) ... But sorry.. Since it's about future, I can't make a stupid comment and defend MS ... :P
    Make an article related to new mobile strategies of MS, then we can talk :D
    Nice try anyways.. I will keep my children away from Google.. Oh wait.. I'm still single :)
  • @Yasar Thanks for the input. :-) Yeah i still have a final installment of Highs and Lows that I'm working on. Keep your eyes open. :-)
  • When it comes to productivity nothing beats windows platform... I view it as an analogy between android in smartphone world and windows in personal computing world (only the desk and laps)... Android has got a very strong point to boast-THE APPS... Same goes for the microsoft and its windows... They know that it is THE best platform to do anything but my guess is that they cripple while showcasing and presenting the new features or the available ones... Just get the things straight... Proper marketing and advertising of the available resources and devices.. Yeah the surface and the band...and they are ready to take off... While I strongly feel that it will take a long time for the windows smartphones to get more popularity and maturity but if everything goes right then it will be successful.
  • If you want people to make an informed decision on what their children use in schools it's probably worth taking an objective viewpoint on it rather than writing up a loaded article. It certainly was entertaining bit ultimately Microsoft has a grip on enterprise and business because it is too expensive for companies to change, not because they are the best option in every scenario. People are comfortable with what they know. It's why windows 8 has barely made a dent in business and enterprise avenues because, why change what isn't broken? If Microsoft made the same push to get Windows 8.1 into schools as Google is trying it'd be just as pathetic and desperate.
  • Google has been doing this for years...steal as much data as possible.
  • Lol... The Hackers..
  • Google might get market share but they wont win. I am an IT guy at a library. Google treats schools and libraries the same as a corporation. Microsoft treats schools and libraries as education . We get office 365 for free since we are a library. Google makes us pay for google apps. As long as google treats schools and libraries like this things won't change. 
  • Creepiest title ever!
  • Yep makes me think of the children catcher(chity chity bang bang)
  • Child employment is #BANNED.....
  • This is so bad of an article I expected to see it on WMPoweruser. I expect better from WC.
  • right +720
  • Could not agree more!! I was shocked when I read the title.
  • @kushki Sorry to disappoint with the title. Just being creative with and consistent with Googles long play for the enterprise. They want the next generation to be acclimated to their tools. So they are going after them through the schools. They quite literally want the children for that reason. Adults in charge of enterprise have not complied to what Google wants.
  • That's because adults are scared of change, regardless of whether it is better or not (not saying Google would be better, simply that adults are far less inclined to change what they are accustomed to).
  • I didn't think it was bad. Why did you think so?
  • Uh.... How is it bad? The title, maybe, but the rest is very interesting.
  • All I know is that both my high school and college switched from using Google services to Microsoft, because google would not comply with the schools' data storage requests. Likewise, my school/students also get office 365 free.
  • Google mail also missing some Outlook features that work with Office365/Exchange.
  • For a change, very well written article. Totally biased, but totally true.
  • @rockstarzz Thanks for the support! :-)
  • Well, I can tell you that Microsoft is also going after children, they aren't just standing by. I work IT for a large (80,000+ students) school district. We are, by and large, a purely Microsoft enterprise. We also have Office 365 accounts for every single student (k-12) and staff member, including email and the whole thing ties into our AD structure. We have enterprise licenses for Windows 7, 8 and I'm sure 10 for all staff PCs and computers not assigned to an individual student. As far as I know, MS is not charging us for any of it. I know that some of our neighboring districts are also doing similar with the Office 365 accounts for everyone. Don't count MS out on this yet. They have mostly taken over the education market from Apple, I'm sure they can fight Google too.
  • Microsoft is very good to the education sector. I get free Visual Studio (without any commercial limitations ie. I can earn money from things I create using it as opposed to other companies' student products like solid works etc). I get free office 365 while schools have to pay to use google apps and they can't change their data storage terms with Google. I also get free Windows 8 (student edition is almost same as pro edition). This is one of the strategies that are really really good for Microsoft. Also Microsoft recently offering their services to all platforms is very good for people who don't need to buy new devices.
  • Yea we get free visual studio enterprise edition too @ school here Botswana in fact we got most Microsoft products from office to visio to windows 8.1 professional
  • I forgot to mention, we used to have Google accounts for the students for two or three years, but they never really took off, they cost more and, perhaps most damningly, Google refused to sign a data privacy agreement for student data that we require all of our vendors to sign. That would control what they can do with the data.If they're not willing to do something like that, it doesn't sound like they are serious enough about the education market.
  • @Fiann Thanks for the response and your input. In my "other life" I work with families in the school system. During my visits to the schools in the district in which I work it's a "Google services and Chromebook" world. I heard families share how they are getting chromebooks for thier children, because of what's used in the schools. The local MS store is also confronted with the issue as they are asked for Chromebooks by customers. Of course, the associates can offer comparably priced laptops instead. :-)
  • Isn't there the story that the drug dealer gives out free samples of their product to get people hooked and then charges after that? There are parallels here.
  • Thank god m single yet :P
  • They have curated part of Play Store dedicated to Kids, so this just aligns to what they're going.
  • I would not want my kids using anything related to Google if I ahd kids. I'd definitely be pushing them towards Microsoft products/services OR if i had to Apple. Google is just an awful company to me,
  • Reasons?
  • They have abanonded their 'open' and 'do no evil' policy and abuse their power as a leader in the search engine arena, not to mention their creepy policies and all knowing mentality. I would want my kids using a company like Micorsoft.
  • Still haven't provided reasons (as in 'facts'). 
    Also, have you actually compared the policies of the two companies?  They both collect the same data.  They'd be stupid not to.
  • Outside of the context of schools, both Google and Apple have already taken possession of kids' minds. Ask a kid what phone he wants: it's an iPhone. Ask him who's services he uses: they are Google's. Microsoft doesn't appeal to them because they associate the company with Windows and enterprise stuff they don't care about. I hope HoloLens and the acquisition of Minecraft will eventually change things a bit, but unfortunately I'm not very confident about that.
  • Indeed, all Microsoft spouts now is "productivity, management and cloud", all things that dont interest the average consumer.
  • I would disagree. Most of the schools I know avail the free office 365, students use the free Windows 8 and visual studio. Dreamspark is one of the strongest points Microsoft has for education sector.
  • I'm just 15 and I wanted a Windows Phone when I was 10 years old.... All the troubles with iphone gave me an idea that It was smart to choose something else (especially considering the price)... And then I got a LG Optimus 7... Fantastic phone! Great battery, great camera (at that time), generally a brilliant OS with many functions! Just some missing apps and some limitations... Soon I saw that WP 8 was much better and I could use SNapchat with 6snap! Now I want to change my 920 with an 940xl... There are many kids who actually want an windows phone! I've asked many! They like that it's colorful and easy! There are also many games and kid apps... In my class we're 8 windows phone users out of 28... That's really impressive! 1/3....
  • I'm 14 and I have a Lumia 1020. Switched to Windows more than 3 years ago and started with the Lumia 800. I'm never leaving Windows again. I use Bing and I have a Surface 3. I have a Windows 8.1 PC, waiting for Windows 10. And I own an Xbox One. I am full Microsoft. Normal kids with a normal IQ, choose something different than an iPhone
  • @caspervir1 @MatchAttax08 Glad to see the younger generation embracing Microsoft products!:-)
  • The younger gen (including me, 17) embracing Windows Phone is great to see.
  • I'm 6 and I have an iPhone. I like the fact that it doesn't break when I bite it.
  • My school has some chrome books and everyone hates them including the teachers because they break all the time and have so many problems (the teachers always try to grab dibs on the windows laptops first)
  • Yeah right
  • I'd love to hear specifics about these problems.  My friend is a teacher, her school switched to Chromebooks a year ago and are loving it.
  • This can be a bit biased. But well written. Google's main tactic is to spread all their things by making them seem good and free like some kind of charity. People don't understand the leverage it gives them and implicitly accepting user agreements in exchange for seemingly free services seems easy enough. Their business is based on understanding and influencing people's behaviors, creepy indeed.
  • Microsoft is doing the same damn thing. You'd be extremely naive or blind not to know that. 
  • Google?  Don't be Evil?  Are you fricken kidding me?  I think they are the most evil tech company in existence!  A title they usurpred from Microsoft.  And now Microsoft seems to be doing a 180, and is the least evil.  I used to be such a google fanboy but it just got to be too much. 
  • All of the districts I work with use google docs and such, but still have MS AD and Win7 desktops and laptops. Very few use Chromebooks and those that do hate them. 90% of my company's customer base is k-12. They only use google docs, email and such because they are free. Mixed thoughts on if it is easier management - most still use MS AD for account control. I cringe when they talk about it. They save money; either the kid or a future employer will have to spend it so the kid learns to use real tools.
  • As far as I know, office 365 is free for schools who set up accounts for each of their students. ?
  • Google's stuff is free for educational institutions as well. 
  • Microsoft Active Directory can integrate with Office 365. Google Apps can't.
  • Isnt this issue better tackled by the billion dollar profit company that is ironically being portrayed as the wounded child in this "article"? If Microsoft with their billions cant effectively compete (again) with a competitor is it really the responsibility of internet fanboys to act on their behalf?
  • Well said. 
  • As an elementary teacher, and speaking to what I've experienced in our district, Google has a long way to go to catch up to Apple's massive push into our classrooms. Two years ago, our district decided to jump head first into the Kool-Aid that Apple was selling. Hundreds of thousands of dollars later, we have carts loaded with scratched, cracked, and largely unused ipads just taking up space. Our leadership was pulled in by the catch phrases associated with the nationwide push for more technology in the classroom. Problem was, nobody had a real game plan on how to use this new tech. It was a Field of Dreams scenario...if we have it, they will learn. Didn't really work out as planned. The one area that Google has totally broken through, however, is in web-based applications. The programs that our district purchases for classroom use most often come with repeated ads and popups that suggest that things will work better or are optimized with/for Chrome. Really frustrating.
  • @scienceguy Labs Thanks for your input. I appreciate your perspective.
  • Let's take our swords, bows and magic to save the Land !
  • Wow it's long, so the point is what? Google is not evil and Microsoft will continue to rule in enterprise? Enlighten me o' lord of the internet
  • A bit out of topic, is "Once Upon a Time" good? I'd like to watch new shows, if it's good I'd like to pick it up, thanks
  • I've only watched a few episodes but I do not like it whatsoever.
  • @spideymaniac, first a bit off topic....as a long time Spidey fan I like your Avatar! To your question, long story short, Google wants the enterprise. The adults in charge prefer Microsoft. So Google is going after the children. Problem is the enterpries is likely never going to yield. So Google trained children will face a Microsoft world when they grow up. Googles old motto, is "don't be evil". Yet they refuse to endow Windows Phone with apps that users want, on a platform, Windows Phone(Mobile) that fits seamlessly with the enterprise IT structure the children will enter as adults. As Chris Rock would say from his role as president in the movie Head of State, "That ain't right!" :-) Oh...and just call me Jason. Lord of the Internet is far to lofty. :-) Thanks for being part of the discussion! :-)
  • You make it perfectly clear in this post that you wrote this back handed, anti-Google article simply because Google won't make apps for Windows Phone. Honestly, I expect this type fanboy rhetoric out of the readership here, but it's pretty sad to see actual writers produce work with this line of thinking. 
  • @MarkusDindu Actually, no that's not why I wrote it. :-)But I suppose I can understand why you might think so. I actually started working on this piece when contemplating, I believe, Googles attempts to appeal to the younger generation and usurp Microsoft's reign in their forte. That was the central and core inspiration. The fact that they don't provide their apps for the Windows Phone platform was just an additional point that fits well within their strategy to gain the enterprise , by withholding apps from the platform, contributing to its low consumer popularity(which is important). That's why that point was at the end because naturally it has a smaller impact on that strategy than overt proactive entry into the education sector. Yet it is relevant as Googles mobile platform is indeed very popular and has the same services inherent to it as the tools the children use in school. So the absence of those tools from the mobile platform that fits into the ecosystem Google wishes to subvert is a relevant point to present in this piece about Googles strategy to gain the enterprise which us ruled by Microsoft. Thanks for your input!:-)
  • Windows and Apple OS X are actually 1000x better than Chromebooks. Chromebooks are AWFUL. I've tried it and its just a waste.
  • Only service my family and kids use from Google is youtube, but that is slowly changing since now Netflix offers much more content that we saw at youtube. Other than youtube, I keep Google services and apps outside of my family.
  • U tube has the content which no other media. It's has everything we need. And I salute google how they have maintained u tube. Except that every other google application sucks.
  • Agreed, since HERE maps works offline on smartphones I haven't used Google maps since.  Youtube is still a nice place to find content (specially musical) that is not available anywhere else, but I think youtube has grown without regulation from the FCC, this impacts many countries globally, not just US since youtube is a global monopoly and no other company is able to provide all the content they have out for free (with ads) I'm not saying i want youtube to dissapear, but it would be nice if cosumers had an alternative to youtube and choose what video service to use.  For now, dailymotion, is far far away from youtube, lets see if Spotify which started a video service in the US is able to compete with youtube.
  • In the school district my kids went to even if you tried to go to Bing you would be redirected to Google. I get the Microsoft hate I truly do letting vendors who sell Windows PCs put crapware on everything is a problem. I do have to say that my nice if forced to use a Chrome book at school and she told me every kids hates them they are slow and there is no good IDE for them as she is in the robotics club that is a problem. 
  • i hate Google, seriously, "don't be evil" they are shitting on windows phone users... no YouTube app, no decent Gmail client (well outlook is beter after all) etc.. and now they pretend to compete against Windows with their shitty linux based chromebooks? for god's sake. They have a deal with Snapchat to not release an app for WP,  Google knows that Windows Phone is geting bigger and bigger (and more with Windows 10) they are afraid, they can't compete against the king of software. But i have a question, why Xbox One has a YouTube app and Windows Phone has nothing? dafuq      
  • There is no device from google to compete with Xbox. So they make  an exeption in their uncompetitive practices.
  • Windows Phone is not getting "bigger and bigger," it's only gotten smaller and smaller. 
  • Source?
  • Great article. I hope people read the entire thing. My wife is a teacher at a high school and they just adopted 1 to 1 Chromebooks for staff and students.
  • @Troyseph Thanks man. I hope so too! :-)
  • Takeaway; Google is leaving the sleeping giant for good?
  • If everyone takes privacy seriously and Obama spreads awareness what Google main business is data then many of them would drop google services in education. Microsoft can target education sector buy their software are for mainly meant for enterprise users. Better Microsoft collaborates with a startup which can cater the wants of education sector.
  • They are trying to make it illegal to collect student info in many states. And like the assholes they are, they are against it. These students are forced to use it. They don't have a choice but to hand their info into Google's hands. Sickening.
  • Only the govt can do something. They provide software for free. Hoe they afford I don't know. Education software's don't have ads so that means data mining simple.
  • Well written.
  • @Prensescim Thank you so much. I appreciate that. :-)
  • Good article. I totally agree. This article is very good at pointing out the falsehood that Chrome is good for our kids or really anyone not to mention too the lengths Google goes to invade privacy and security.
  • @ToughD Thanks a lot! 'm glad that it was informative.
  • The problem with Google self imperium it's that if well they are in dormancy of mobile and search market, they still losing customers, I used to be or use YouTube for upload videos now since can't upload and manage my channel straight through my phone I stopped of upload content ,or the inability of play or use an chromecast with a Windows phone, nobody with brain would change their phone by an stuff that their company don't make the right support to that forgotten operative system, rather you start to ban the products of the company because simply don't work with what you have, so Google dormant position it's not all advantages to the same company, so they still losing potential market by their closed position as well as apple does too, both companies has stuff that only works with their operative system so both lost at the end
  • I am not a fan of Google or their products, but I must tip my hat to their Ed-tech development and PR teams for making themselves the "It" thing in education.  I'm a high school teacher.  Any conference I go to, it's Google-this and Google-that.  Microsoft has done a really good job catching up, but Google caught them sleeping several years ago and gained huge territory...largely because Microsoft was overconfident that Office would always be top dog in schools.  There are a lot of tech-savy teachers in education, but there are also a lot who have very little tech skill/knowledge.  All of the second group tend to jump on what is tech-trendy and what is the current buzzword, and that is currently Google.  Chromebooks are cheap.  They are designed to lure schools in because of that low price and then trap schools into the Google-borg.  You can use any Chrome extension via Chrome browser on a PC; you can't run any Microsoft programs (except the anemic browser based Office titles) on a Chromebook.  That is deliberate.  The attitude of Google and its ed followers is an undeniable Google-only attitude.  The majority of my students complain when they have to use the Chromebooks, but once schools get filled with them, it's Nothing-But-Google, and that's a dangerous place to get. I love OneNote and PowerPoint and Word.  However, I'm all about choice and using what works for you.  The education world is moving to a direction where the only choice is Google, and that's a scary place.
  • @tuck229 I really appreciate yours and all of the other educators insight that you are sharing here in comments. It helps to paint greater detail into the picture that we are all looking at. Thanks again! :-)
  • I mainly see macs and pcs in schools. You can't use a Chromebook to run applications like photoshop, video editors, etc.
    And most Macs I see are running Windows applications either through virtual machine or natively.
    I don't see how Microsoft is losing.
    You can use google services on ios, android, windows, and os x.
    I still prefer onedrive to google drive, I still use google photos to backup photos on my android phone.
    I mainly see iPads, never see windows tablets and seldom see android tablets.
    I wonder if Microsoft can tempt people to switch with continuum. Posted via the Windows Central App for Android on my Oneplus One
  • Another great article. I've been wondering will google really make a dent in the Microsoft's enterprise universe... With what I've observed no doubt PCs and windows have lost their significance and Microsoft has been struggling in order to make windows 10 a hype (well that's what I think)... Looking at the ambitious plans of windows all I can do is hope (and fingers crossed)...hope that they keep things as simple as possible..
  • @FatFox G Thanks for the support! MS had gotten very comfortable for a time. Things are much more challenging for them now on more than one front. I have high hopes for Windows 10 as well. Looking forward to great things.
  • The sky is falling, the sky is falling...
    This is another, new, MSFT propaganda machine or is it MSFT news?
  • @sicnus Niether propganda nor news, but an editorial analysis of a long term strategy of one of Microsofts biggest rivals, Google, to wrest Microsoft's greatest forte' - the enterprise- from them through acclimating children to Googles tools and products through the education sector. :-) Thanks for the input!
  • That title! Can we get a meme? #creepykidsnatchinggoogle
  • "Don't be evil" was abandoned as a slogan quite a while ago.  Probably because Google has become more and more "evil" by monitoring more and more of our activity (both on electronic devices and not) and using that to sell advertising, and it would be hard for them to defend the slogan against would-be accusers.  They may not necessarily sell our personally identifiable information to their advertisers, but they sure sell a lot of aggregate information.  And I'm not sure that, generally speaking, most people feel comfortable giving up information about themselves and their interests and behaviors to faceless, profit-driven entities. Aside from that, most thinking IT groups know that Chromebooks are a bad investment.  For the same amount of money a fully featured, much more powerful Windows laptop can be had, and they are far easier to manage and integrate into their infrastructure.  The public also fails to realize that while many of Google's services are free for personal use, they do charge for things like Google Docs and Gmail when used in an enterprise or educational setting.  And the amount of money they charge isn't really significantly less than Microsoft charges for much better tools. Google also has a history of abandoning popular products at the drop of a hat when they find they can't figure out how to make a profit off of them.  That alone would make it hard for me to justify integration of any Google product into a company or school.  How do you know that a couple years down the road that they won't walk away from something you're relying on?  And they can totally do that because it is cloud based... just turn it off on the web and nobody can use it any longer.  Locally installed software doesn't have that issue, and can be purchased as part of a one-time, up-front payment rather than a subscription model that can be cut off. Chromebook penetration is still rather abysmal.  Marketshare is not just in the single digits, but in the low single digits, and it isn't really pickup up very quickly.  Pushing into education is another (desperate) tactic that will probably fail just like everything else Google has done with them. Aside from all of that, I can't see Google continuing to support two separate operating systems forever.  Android, being far more popular, is likely to be the only long-term survivor, which means that ChromeOS probably has a limited life.  It would be silly to make any sort of significant investment in a product that isn't likely to be around for very long.
  • I don't see many Chromebooks in the school district I work, but I can tell you, that Google initiative with their apps was pushed BIG time at our IT department and has pretty much been adopted throughout the district. I think Microsoft has better integration with OneNote and there are tons of WIndows PCs in use, but Google (along with Apple iPads and iPad minis) seemed to have had free run of the candy store to get everyone on their side. Microsoft needs to make a major push to get the "mindshare" back.    You seem to know your stuff, but the rank and file school district employee? Nope, If IT says do this, they do what IT tells them. And if IT was easily bamboozled by "glitz and glamor" of Apple and Google, guess what they tell rank and file employees? You got it; iPads on the way and tell your students to use Google services.
  • I'd be more concerned about privacy than preparing kids for the corporate world. Chromebooks and Googles products will monotize these kids and exploit them with advertising and tracking. Kids who aren't knowledgable to consent to such tracking. This is the Evil in that strategy. 
  • That don't be evil is like Google is saying " Don't Be evil bcoz I wanna be the biggest evil. Bastards.
  • My daughter goes to a private school that has partnered with Microsoft. They have had a one-to-one laptop program for over 12 years, and use a very sophisticated OneNote implementation school-wide. They hold four tablet conferences a year, attended by a worldwoide audience of educators. In 2012 they rolled out Windows 8 and Fujitsu convertible PCs 2 weeks before Win 8 was released to the public. Last year they switched to Surface Pro 3s. Google isn't getting them all. . . .
  • This is also why MS can NOT abandon mobile and focus on enterprise. If you abandon mobile, you lose home and school users. When you lose home and school, you eventually lose enterprise. People dont want to learn a new kind of computer for work, they want to use what they already know.
  • I graduated High School this year and I must say we were required to use Google Docs for a lot of projects. I heard next year they are switching to Office 365 though.
  • Jason, I love your writing style, your generous use of $5 and $10 words, a smattering of obscure biblical allusions that sail over most people's heads (unfortunately), and just the right amount of humor. I always enjoy reading your articles. I also have been tracking quite agreeably with the assertions you've made in your Windows Phone series. But...I am not sure I'm with you on this one. I mean, I get your point that Google is growing kids up in their ecosystem, and they will then be let loose into "the real world", which is "the Microsoft world". The metaphor of Neverland is quite apt for the point you're trying to make, and in your analogy, Google is the Pied Piper....well, maybe. Whether Google is more of a Pied Piper, or more of a Moses remains to be seen. The position of this article is predicated on an assumed invincibility of MS in the business world. Indeed, MS is the Juggernaut there. But before we assume it'll always be this way, think of the current state of Nintendo, of Sega, of Atari. All companies that once were the Juggernaut. Now look at them. Also, theological pronouncements on divine potency regarding the buoyancy of the Titanic proved tragically wrong. So, we definitely don't want to take things as assumed. MS rules the roost now, no doubt. And everything you said about the difficulty with which it would be toppled is right. But the mighty have fallen before. Actually, -----IF----- MS were to fall, it would likely not fall to a direct assault of an invading army. Apple has failed to knock down the walls despite all the marching and all the trumpets. No, if MS is going to be deposed, it's going to be precisely how Google is going about it - subversion. The water tunnels of Jebus (I almost said Zebus, but that's a bit different). Now, will it work? No idea. It's certainly going to be an uphill battle for sure. But never say never...or in this case, never say Neverland. :-) One other objection I have is that while there are indeed stark differences between Microsoft, Apple, and Google, there are also stark similarities - perhaps particularly in the realm of productivity (and all the more so as we go). This article presents the Google-fed students going out into the world and then being completely illiterate with the MS they encounter. But I don't think it'll really be like that too much. Rather than learning German then being shipped off to Japan (both languages I'm currently learning, BTW), I think it'll be more like transplanting a Midwesterner like me to the depths of Alabama. Sure, there'll be difficulties, and awkwardness, and lost-in-translation moments, and gaps (beyond Alabama dentistry)...but we'll still be able to get along - with some growing pains. I think that's all the more this will be too - assuming David does fail to slay Goliath, that is. While my heart is more with Microsoft than the others right now, I'm about as close to "neutral" as you'll get. I have devices from all three of the major ecosystems plus Ubuntu, plan to get more for all four, Lord willing, follow all four as closely as I can, and my crazy, wild-eyed, impossibly unrealistic pipe-dream is to spend a few years FULLY immersed in ALL of them. Therefore, I really don't have "a side" in all of this. I'm basically a mercenary in the tech world, again, with the exception that right now my heart is most closely aligned with your team. And as such, while I have a TREMENDOUS amount of respect for you and the corpus of your work, Jason, and while I hope this critique will sound as friendly as I mean it (since in text it could be construed to be quite hostile), this piece I'm afraid strikes my ears a bit too much like MS propganda (albeit very well written propaganda) - much rarer here than its Apple equivalent is on iMore, perhaps...but of a like quality... ...otherwise, keep up the great work! :-) Cheers! p.s. growing up in the Des Moines public schools - class of 98', I'd say more than half of my computer use was actually Apple, rather than Windows....FWIW. ;-) Posted via the Windows Phone Central App for Android
  • I agree with your comments. Posted via the Windows Central App for Android
  • Thank you, Laura! I agree with the comment you made too (and upvoted it). :-)
  • Go Des Moines! Posted via the Windows Central App for Android
  • Woot woot! Are you a 515'r? :-)
  • I'm using the app and wanted to thumbs up your post. This is the only way how.
  • Ha ha! Thank you very much! I use a mix of app and browser, and seeing as I'm using the browser right now, I did upvote your comment. :-) Cheers!
  • @JaySeeDoubleYou :-) I have to tell you, I love your writing style as well! Great stuff. And thanks of the critique much appreciated. My skin is relatively thick, so it is received in the spirit given. :-) No worrys! I like your Moses counter point as well. Well said.
    I can see how this piece can be perceived as "extreme":-) The goal was to inform. To draw attention to a subtle strategy that could cause a shift if gone unnoticed. And I think that's exactly what Google hopes happens. Years pass while they subversively reach for the enterprise through the schools. Then everyone would be looking back 10 -15 years from now asking "what happened" because its a long and subtle play. MS had "what happened"" moments in the past with mobile and tablets. They beat Apple and Google to market in both, but were too slow with a response(shouldn't have needed a response; should have been leading in innovation).
    Now again this is a long play, a shift, if Google were to succeed that wouldn't happen as quickly as the introduction of the iphone and its monumental success in a years plus time. This is a view that says simply, hey Google, we see what you're doing. Let me share it with others. I'm a tad older than you, class if 91'. :-)
  • Thank you, Jason! The compliment means a lot to me! :-) Okay, so if your point was simply to point out a subtle, and sneaky strategy, then I think it's well done, and spot on - although I think in this case, from reading some of the comments (including my own) the literary splash of drama may have actually backfired. :-) I will say that your goal of pointing this strategy out was actually successful on me as I guess prior it was not on my radar so much, landing in that weird cognative space somewhere between oblivion and foregone conclusion. I do think that we can't be too mad at Google for the sneaky strategy qua sneakiness, though, as what else is this "give Google and Apple all our apps for free" strategy but sneakiness, subversion, and an attempting to undermine the competition for the betterment of their platform. It's just the nature of the business. Though I do notice some interesting differences between the two strategies and their potential win/loss outcomes: If Google's tact blows up, it doesn't hurt Google too much, but would hurt the end user (though again, a la the awkwardness of a Des Moineser in rural Alabama, not the helplessness of a Deutscher in Japan). Whereas, if MS's plan backfires, it doesn't hurt the user nearly so much as it hurts Microsoft itself. Actually it helps the users of the competition. In this way, I actually appreciate Microsoft quite a bit more - though I do think Google is definitely being smarter about it all in not taking such a wild risk in the process. Anyway, I definitely look forward to your next article Jason, and/or any other feedback you might have for me here. Cheers....old timer! ;-)
  • @JaySeeDoubleYou I not only agree with your view, but I am astounded by the depths of your explanation of why ou have this view. Thank you for taking the time to write such a valuable, very well written comment :)    
  • @ThomasJacque, thank you very much! I'm flattered to hear you say that! I've said this to Jason before, but it seems that I can't write short to save my life. So most of the time, I spend forever pecking these out on smartphone keyboards, only to have the polite ones think "TL:DR", keep such thoughts to themselves, and not interact - while the trolls don't keep those same thoughts to themselves. Anyway, I'm really glad to hear that there are at least a few people benefiting from what I take the time to craft. :-) Thank you!
  • I don't see this as a problem. Microsoft needs to innovate in order to keep up. It is up to Microsoft to offer products that people of all ages find useful. Otherwise, it will go the way of many other companies that lost touch with changing trends. For example, kids used to like looking at the Sears catalog Christmas issue for toys. Sears never kept up with the times, and lost out to more innovative retailers. Posted via the Windows Central App for Android
  • The central metaphor is definitely worthy of the lowest form of tabloid journalism. Fear tactics much?
  • Google looks like StarTrek borgs   https://www.youtube.com/watch?v=AyenRCJ_4Ww
  • As a school district employee, I can tell you from first hand experience Apple and Google are running circles around Microsoft in the educational space. Kids have Gmail accounts before they even know what "email" is.    iPhones and iPads are ubiqutious in both the hands of students and teachers. Teacher sing praises of the over priced devices and, although Windows has the very same capabilities, the IT deparment is in love with iPads and Google services and push them ad naseum to school district staffs.    I don't see so many Chromebooks, per se, but I do know Google services (Docs, Sheets, etc) are pushed extensively and used extensively even though Windows PC are and have been in use at homes and schools.Kids still sit down at WIndows machines if available but those iPad minis are in every classroom. And even if the class does have Windows PCs they are saving to Google Docs, not Microsoft Word.    Microsoft still has a foot hold with Powerpoint, since Powerpoints are still encouraged for in class reports. Internet Explorer still gets used but only as a gateway to Google search or Docs.   The saddest part is how things like OneNote would be so beneficial in classrooms but they don't court school district IT departments to understand and see the benefits since every school has Office. They really need some MS Evangelist to hold seminars with those IT departments to show all of what the programs they already have (no more expensive iPad minis) can do since they've already paid for them. 
  • As a tech in the Public Education sector, I've seen the same thing, man. Only difference is we go our teachers all on Surface Pros and docks in the classrooms. The other schools we deal with reeled back on their iPad deployments and went all Chromebooks though (you can get 2 Chromebooks for the price of one full-sized iPad). This was especially true after one district tried to hold PARCC testing on a classroom of iPads with Bluetooth Keyboards. It was so bad, it was comical. There was Bluetooth cross-talk and pairing issues everywhere. So bad...
  • Our district is upgrading many, many Windows PCs for testing, another opportunity for Microsoft to be front and center showing what's capable since they're all getting new PCs anyway. But there is a serious disconnect between what is going on in those new computer labs and what the teacher is advocating and using in the classrooms.     Google and Apple really schmoozed school district IT departments well. It's to the point the school can request iPad training after issuing every teacher an iPad to use in the classroom at many schools. I look at that and shake my head. Thankfully, although I don't work in the IT department, I'm friendly with many of them and the Chromebook implementation that was suggested crashed and burned hard. They're sticking with iPads and PCs going forward.
  • @ajwalker @The Arsonist I really appreciate the professional input/experience you guys are bringing to the conversation. It adds powerful anecdotal evidence to the discussion. Thanks again!:-)
  • Chromebook sales are still a fantasy. A world does not exist in which there are meaningful sales numbers.
  • There are more Windows RT devices than Chromebooks
  • I like how every company has the tool yet refuse to utilize them to take over that one key market each. Apple and Google have equally great marketing and developer power yet can't seem to push their power on desktops. Microsoft has the desktop and enterprise know how yet can't seem to push the phone market. If Apple had lower priced Macs they could even the odds with the desktops. If google had universal solutions they could dominate pcs as well. If Microsoft more unique features instead of catchup then they could level the phone market
  • "I have been touched by your kids... and I'm pretty sure that I've touched them."
    -Dewey Finn
  • My son, who just graduated high school, will never touch another Chromebook unless he's forced to because of this strategy. And he's a fully vested Android user.
    Not to say that Microsoft doesn't need to continuously improve, but their presence is assumed when dealing with access and support for all the extra devices and functions a business depends on. Just throwing a Chromebook in front of a kid does nothing to address that issue. Apple was doing that years ago.
    One premise print/scan/fax support? This is about as basic and foundational a function that an enterprise needs, yet Google Cloud Print is just an atrocious model/solution. Just because you can do something (in the cloud) doesn't mean it's appropriate or beneficial to. And its completely against Google's nature to think "outside" the cloud. We have a lot of "black box" diagnostic equipment and tech tools, that I just don't see being supported in any short or long range scenario by Google.
  • TBH I was honestly shocked when google stated that their business targets were the under twelves, grab em while they're gullible. Well my son is out of their target market and fully understands their business profile ( I got him to research it). So to him android and google are not quite swear words but not far off. Hi distaste for them outstrips mine. I see them as profiting from people out of expediency, his take is that they actively mislead and profit from the gullible and vulnerable.
  • So Google only want folks from "top-tier" universities before even considering an applicant? Wow, so the self-taught whiz kids who attended a state uni basically has no chance? WTG, Google.
  • Chrome books don't exist because I've never seen one. Apple watches don't exist either.
  • I guess Windows Phones don't exist to most people either? Poor analogy. 
  • As amusing the article was, it's not too far off. There alot of companies that have gone all things google, a few months ago I went to spate of interviews and didn't get any of them despite making it last stage of the process. With no feedback given despite being informed on the day I would (face to face), the curiousity got the best of me so I filed requests under the freedom of information act. Turns out I didn't make the "grade" because I had 0 years of experience using "Googles Office Suite" in a "corporate environment".. these were just Admin / IT jobs! Funny that... lol... As a young kid, IT lessons consisted off typing on a keyboard with a LCD screen no bigger than 10 cm in height and 20 cm in length. Only two machines had internet connections. These days kids are being given ipads to use in school too, not just chromebooks.... I'm only 28, goes to show how fast tech has progressed in two decades... absolutely mental.  
  • @TechFreak1 Thanks for that input about your experience. Definitely appreciate the contribution to the conversation! :-)
  • Why am I reading about Google on Windows Central? Posted via the Windows Central App for Android
  • Why are you asking us? You choose to read the article. Press the Back button on your browser or phone and keep it moving.
  • "Why am I reading about Google on Windows Central?" Because Microsoft fans are angry and jealous of Google, obviously. Google was the one company that Microsoft failed to "extinguish," and right now, they are everything Microsoft wishes it could be. 
  • I personally like both. I like Google for Android and its web services. I like Microsoft for Windows, XBox, Office, and some of its other offerings.  I am excited about Holo Lens. I also am a Windows Insider and in the XBO and XB 360 preview programs.  Why can't people just like multiple platforms?
  • I also like both. I don't see why people cannot be platform agnostic. Posted via the Windows Central App for Android
  • @VAVA k2 You're reading about Googles strategy to usurp Microsoft in the enterprise. Microsoft is the focus of WC. And because MS does not exist in a vacuum what other firms do, especially when the strategy is directly poised at usurping MS, that is of particular interest :-). Thanks for the participation In the discussion!
  • Another brilliant article, Jason. Well done.
     
  • @ziozaprap Thanks so much for the support!:-)
  • I feel the same about this as I did when I heard some schools were giving iPads to the students. Waste of money and time.
  • The problem with Google is they're an advertising company. Not a technology company. This may be good for consumers, but they're the biggest threat to the technology industry that it has ever faced. The destruction of revenue, wages, and income for technology workers due to Google is and will be immense. They don't actually care about the technology industry, they want to dominate it and destroy other companies who make money off technology in the process to protect their advertising revenue streams. As someone who works in software, I hope they fail.
  • The Chromebooks in my kids' school are so locked down they can ONLY do educational stuff with them.  No games, no entertainment, no fun.  So my kids see Chromebooks as boring school devices, as exciting as textbooks.  In comparison their Windows tablets, laptops, and phones are a panecea of fun for them.  So this might backfire on Google.  When I was in high school in the late 80s, early 90s, my school had Apple IIe computers.  When I wanted to buy my own computer I went with a PC because I wanted a "real computer" where I could do almost anything, not one of those educational Apples with limited usage.  So I'm not sure there is a strong corelation between the devices a person uses in school and the devices they recommend in the enterprise and in their own homes.
  • I fear for the future if Google's trying to take over.  However, there's no way in hell that they'll manage to wrestle Microsoft's (and Apple's) grip from colleges and universities.  I go to a community college and all of the computers on campus are Dells (via a deal with Dell) for literally everything (game development, programming, AutoCAD, etc) or high-end Macs for photo and video editing and animation.   So good luck Google, catching up to real operating systems.
  • As someone who works for a Shared Service Provider in NJ (essentially a bunch of Public Works IT teams paired up to make one big team that helps all NJ Public Sector divisions like schools, libraries, county offices, PDs, etc). I can absolutely confirm that Google is ripping TONS of our clients from our in-house Exchange service and moving them to Google Apps for Education. It's a tough fight because of the short-sightedness. The BOE members hear "Google's cheaper for these features," Parents hear "Google systems only cost $200-300 and you don't have to buy Office," and the rest is unimportant. One honest part that boosts the Google case is Google Classroom too. Microsoft doesn't have an equivalent service and it actually is cutting into our schools use of other Classroom/Education specific software. We're having a hard time getting school districts to look the other way and I don't see it changing. It's also cutting down these schools needs for IT teams and professionals. They are going to keep settling on their Tech Teachers as their "IT Admins" and selling themselves short, man...
  • Yeah, Google can present/sell their own walled garden to K-12, make it work pretty well, and have it be pretty effective for servicing the needs of that environment. Outside the edu sector though, they'll be hard pressed to drive a homogenous environment to the point where they can dislodge Microsoft's dominance. I gave up on GApps in our business in favor of an O365 solution. Part of the problem was Google's insistence on driving everything through the web. Google Apps on OSX: Nada - "Use the web". Google Apps with Outlook - buggy as hell - "Use web Gmail". The common denominator of what doesn't work is Google.
  • @The Arsonist Thanks for that input:-)
  • I think it's important to note that the consumer and enterprise segments are entirely different rules. Apple has come to grips with this reality as its enterprise offerings have been met with lukewarm response at every corporation where I've worked in the last 6-7 years of my 15-year IT run. Corporations do not particularly like platforms that change so radically every 12-18 months nor do corporations enjoy having to re-tool employees to handle the technical challenges involved with supporting new configurations brought about by the manufacturer/vendor. It's hard enough supporting the out-of-the-box configuration with the bad in-house development code and lack of programming disciplines I've seen mandating what gets "tweaked" on each operating system, but to add an Apple of Google dictating what goes where and when? To top that off, having Apple or Google "break" stuff with their less-than-transparent platform updates? Unless you've lived this IT life, you don't see that facet to Microsoft: a vendor willing to please and capable of polishing that turd you call an application running on Windows 7. Try talking to an Apple technical account manager about IOPS when their fiber-channel array chokes sporadically processing mail, or see if Google will allow on-premise configurations of their beloved operating system. Microsoft's headed in the proper direction: affordable mobile platforms that can be provisioned quickly, managed through and through, supported with the same resources that once supported Windows 7 (and consequently Windows XP). All they need is a sense of style when it comes to their hardware because outside of Dell, HP, and Lenovo, there are some ugly-butt devices that cheapen the Windows experience.  
  • I to agreed with this comment. From an IT standpoint of view all of our iDevices that we have gotten haven a nightmare to make them work on a Windows environment, not only the are terrible to maintain the cost of running special apps, equipment purchase and maintenance is horrible. It cost us $1200 per device per year to use the Good app that runs on our iPhones and iPad.
    On Mac devices there is so much hacking we have to do to make them secure that put the unit almost unusable. So untill Google becomes at par in the corporate realm I would say Windows is safe for now.
  • @dee_r0w @Baracuda1975 Great input guys! Thanks for your perspectives!
  • As long as the kids are learning to use a word processor/spreadsheet/etc, who cares whether it's Word or Google Docs or whatever?  Are the implementation details really important?  If the layouts of menus are all the kids are learning then we're already doomed anyway. When I was a kid way back when the schools were full of Apple II's that we never saw again in the professional world, and yet we survived somehow.  It didn't seem to help Apple much, either.  
  • They could also just buy laptops without an OS and install Linux -> free LibreOffice for everyone and more capable than ChromeOS. Some manufacturers now already have laptop models that come with Ubuntu pre-installed. Plus, with virtual machines and Wine they can run Windows and Windows applications on them too.
  • Wow...this was a story book more than just another article..... I enjoyed reading it and agree with you. Thus, Google is not welcome in my home and education start at home...
  • Does any one remember the 80's? Apple tried that an failed. Just my 2 cents.
  • This guy can write, really write. I was stirred, captivated and could have stood cheering by the end. He one of the few writers on WPC to make fine and astute worldview implications of technology.
    But....
    But, this is a really high word count and the main point was made early in the article, then just kept reiterating itself.
  • @ojiwayinca Thanks for the compliment AND constructive feedback!!:-)
  • I love this article! A very good read. I agree with you Jason. :)
  • @Jeff Thanks so much. I appreciate your support.:-)
  • Great article Jason
  • @Rowland Thanks man! :-)
  • Not my children though.  I made them stop using Android.   Only iOS and Windows/WP for now.
  • I work in IT at a school district that just went to chromebooks. The reality is that it isn't cost, it is speed. Rebooting a computer or logging into a chromebook takes no time at all. On a windows machine on a network it takes forever and teachers just don't have the time to waste waiting for students to boot into machines. Microsoft needed something like the Edge browser with extensions on a Surface with a simplified management console. Oh well, now I have too suffer through living in a google world.
  • Microsoft is the only king of enterprise and productivity.
  • I dont know if I'm just too old to see the google uprising in schools, but I'm going to be a senior in high school and I've only seen windows used throughout my years. Exception of a mac lab which most of us hate ( which I can tell because most students request for teachers to reserve labs with PC's.) How would I use AutoDesk or PhotoShop or word...ect... With chrome
    Book?
  • AutoDesk and PhotoShop are not the kind of programs that are intended for use on a Chromebook. They are intended for lightweight work. Also, most of the Chromebooks simply aren't strong enough for those programs. Word? That's what Google Docs is for on Chromebooks. And yes, you can download your files in .docx format. And kids don't really need to use those programs (AutoDesk and PhotoShop) in elementary school, most times not even in junior high. ChromeOS is just for the basic stuff.
  • Someone please tell me what's the whole point of this article?? Whats with google?
  • According to the author of this "article" Google is something sinister and evil that wants to replace Microsoft's Windows and Office. And to do so they lure in innocent children with their inexpensive and easy-to-use Chromebooks and web-apps. Terrible piece of propaganda by a butthurt fanboy.
  • Sounds like I'm very lucky my school uses Windows (shifted from XP to 8.1 last year, yay!) and Office (2013 and before 2010). However I'll go to university in two years... I know our local university users Google, so I'm very doubtful if I go there. (I'll study computer science (or something like that), so a technical university might be a better choice in any case.) I hope Microsoft will be able to keep at least some of the schools that do use Windows and Office nowadays.
  • So you're saying this article is completely wrong. You were trained to use Microsoft products and instead your first view of the real world is that you will be expected to use Google products. The article though trys to make the point that training students on Google products is bad because the world is Microsoft. Of course you are right. The article is wrong. To expect that the software you used will in some way impact your work life several years from now is too silly to even argue against. Using Google Docs instead of Word would be the absolute least of your problems or concerns in starting a new job or attending college. It's like saying you'd probably die of starvation if you moved to China because chopsticks are prevelant there and you learned to use a knife and fork as a kid.  Guess what - the real world is full of real problems and this ain't one of 'em.
  • Butthurt fanboyism with a paranoid fear of Google. Stick with your fairy tales.
  • There's always that one big issue with Google Chromebooks though.... What if you don't have internet access? Then you have litterally an expensive paperweight with you. Everything that's on the Chromebook relies on being online and sadly in this day and age people need to remind themselves that an Ethernet port is also required to troubleshoot an internet connection if you go with a 3rd party service provider. So it's pretty bad. I should know, I work for a 3rd party ISP, we always dread when someone says they only have a Wi-Fi devices or a Macbook Air... it's a hassle trying to troubleshoot with Wi-Fi, since we need access to the modem's UI. I can see where Google is going at with aiming at children since they'll grow up using Google services and rely on Google services, but thank god I'm still with Microsoft since at least I can still do tasks offline in the event of say... a fiber cut or something.  
  • The main problem with your thinking is that you have no idea about using a ChromeOS device. They have a lot of offline functionality these days. The idea they are useless without a net connection is simply blatantly wrong. Also they readily use usb ethernet dongles if you need one for something. The actual reality of the situation for me over the past 1.5 years I've owned a Chromebook instead of a Windows laptop: My internet connection has been down a few times for an hour or so each time. It had zero effect on me and it would not have matter what OS I was using. Meanwhile it takes about 11 seconds to update my Chromebook. That's not hyperbole. I timed it. How long does it take to update your Windows machine? Also I have had zero issues with virus or malware. And I've dedicated zero time to maintenance of any system to deal with them. And I've spent zero time watching the cursor spin while the AV program looks at what I'm doing or the file I want to open or just downloaded. In fact the entire amount of maintenance time I've put into this Chromebook in the last 18 months total is probably around 3 to 5 minutes. I did look around the settings to change the font size. So that accounts for the time spent. The truth is there are some things Windows does which ChromeOS cannot do. Another truth is that 99% of users never do those things. Another truth is that if you don't need to do any of those things, ChromeOS is far superior in user convenience to Windows.
  • The funny thing about your AV comment is that it reminds me of why people bought a Mac. "It has no viruses" Which is completely false, chromebook might not have any known viruses as of yet but that doesn't mean it never will, no matter how many layers of security added. It's nice that it comes built in with an AV though I'll give them that. I'm guessing they've updated the chromebooks to allow some sort of offline functionality because I clearly remember they couldn't do anything without an internet connection when they came out. As for your updating part, that's what multi tasking is for. I'm going to be doing something else while Windows is updating. It's not going to bog down my system or anything while it checks online for updates and installs them. Also Chromebooks don't come with USB to Ethernet dongles and the average joe completly forgets about actually buying one. I'm not saying it's impossible to get an ethernet connection with them it's just people don't think about it when they buy a macbook air/ultrabook/chromebook. But then again I guess one of the reasons why I'm sticking with Windows is because of my productivity and development needs that relies on large amount of data (about 1-2 GBs per database we're talking here).   But I agree if the person just wants something cheap and simple to just go on the internet or do some light work then chromebook is a good choice.
  • Sadly, well-meaning yet ill-informed parents may not realize that a Chromebooks UI is essentially an internet-dependent browser that accesses web-based tools, not native to the device (that, of course, is changing). A much better investment, of course, would be an equally affordable Windows laptop that provides a browser capable of accessing those same tools. It is also capable of running popular mainstream tools such as Office as well as the millions of legacy programs that are part of the Microsoft ecosystem. So Neverland is OK so long as we're hanging out with Clippy instead of Bugdroid, and the Lost Boys of Redmond instead of Mountain View? Uh, OK. Nice rhetoric (actually the whole drug-pusher metaphor is pretty ridiculous), but good luck pushing those Surface purchase orders through the school districts. Or convincing school district IT managers that a self-contained, browser-based, $300 terminal is somehow a worse idea than managing Enterprise-grade hardware for a third-grader.
  • No no no no Wtf omg. I hate this. I hate everything about this. You can not have things both ways you asshats! On one hand people scream about needing tech in classrooms (because we fucking do) but then they scream when a company tries to make that more accessible.
    Using Google's services in schools, and Google backed hardware like Chromebooks, is significantly less expensive than anything apple produces or the licences for Windows.
    As someone who's worked in two different schools as an I.T. person, I can tell you that tech is desperately needed in the classroom.
    I was once told to install smart boards in three classrooms. I had no idea what they were beyond seeing a YouTube video so I had to teach myself how to use it and set it up. The janitors mounted it and I made it work. I remember standing there feeling stupid as I explored the software wondering if the school maybe wasted money. The teacher ran some math software while I stood quietly watching from the side to make sure no problems came up.
    And then it happened. A boy (I'll call him Tom for privacy) with autism and dyslexia got up from watching the teacher and walked to the front of the class. I'll never forget it. He looked at me, smiled and said "Hi computer lady!". He then walked to the board and touched it. I should have taken a picture because his expression when he realized he could physically move numbers arround was priceless. That kid solved three math problems in front of the whole class. On his own. It was one of the most amazing things I've ever seen. This kid who couldn't do shit on paper finally got it.
    Microsoft scams schools and they always have. Apple scams schools too. They take a tiny discount off whatever and call it "helping".
    Articles like this highlight the ignorance of the problem.
    The author states "Sadly, well-meaning yet ill-informed parents may not realize that a Chromebooks UI is essentially an internet-dependent browser that accesses web-based tools, not native to the device (that, of course, is changing). A much better investment, of course, would be an equally affordable Windows laptop that provides a browser capable of accessing those same tools. It is also capable of running popular mainstream tools such as Office as well as the millions of legacy programs that are part of the Microsoft ecosystem."
    Fuck you. Fuck you with a cactus because you care more about pushing licences and expensive hardware than you do about the kids.
    I used to take old computers from the side of the road, mix and match parts until I had a working unit and then gave them away to people who needed them. Fuck this person and his "pied piper" bunk ass article.
  • You know, I grew up with Windows products. When Google started to make products that served my needs better than Microsoft, I found it pretty easy to switch over. If Microsoft starts to make better products again, I expect I'll find it pretty easy to switch back. And if, years from now, my kids wind up needing to use Microsoft products, I expect that they'll find it pretty easy to make that switch as well. The key to that, of course, is the "If Microsoft starts to make better products again" bit. I hope they do. Competition is a good thing. But it's Microsoft's job to make products worth switching for.
  • People like you (author) are the one who makes me distant myself from ms and its products.. why are there so many butthurt ms fans towards google? C'mon guys i see nobody who uses google's services talking sh*t this level.... This article show how mypic the author's thinking and visioning are... About privacy MS is using you (ms fans) as lab rats to learn by collectiong info from your daily activities.... At least google's policy are open for one to read before unlike these liars talking evil while doing evil to the very same sh***ps