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Why the Xbox Series X mini-fridge was my favorite announcement at E3

Xbox Series X Fridge
Xbox Series X Fridge (Image credit: Microsoft)

Over the weekend, Microsoft announced the Xbox Series X mini fridge. After 18 months of memes and jokes about the Xbox Series X looking like a refrigerator, Microsoft fully embraced the meme and showcased the upcoming mini-fridge at E3.

Our piece on the fridge's announcement breaks down the history of how Microsoft embraced the meme, including partnering with energy drink maker ZOA to make a limited range of Xbox mini-fridges. Hype for console-themed fridges only grew after that.

I hope this is a sign that Microsoft will make more whacky products that fans clamor for. From the white Xbox Onesie to the Pride Xbox Controller that you can't buy, Microsoft has too many products that fans can drool over but never get their hands on.

Turn into the skid

Xbox Onesie

Source: Microsoft (Image credit: Source: Microsoft)

Marketing and managing a brand is tricky. Like trying to make a cult classic film on purpose, creating whacky products is more art than science. We've all seen companies try to act cool and come off more like the "hello fellow kids" meme. So when a Microsoft product sparks memes across the web and genuine interest from people, I want to see Microsoft embrace it.

I'd love to purchase an Xbox Series S boombox or at least a Bluetooth speaker that looks like one. I'll listen to music on it while I grab a drink from my Xbox Series X mini-fridge and chomp on some Moa Pringles. Bonus points for the fact that I'd actually be able to get my hands on them, unlike a new console.

Is it just me?

I recognize that Microsoft can't throw money at every meme that comes by, but with something that takes over the web like the Xbox Series X mini-fridge, I think Microsoft made the right choice by embracing it.

I'd like to hope that I'm not the only one that likes whacky memorabilia and memes turned into reality. Will you buy an Xbox Series X mini-fridge? Do you want Microsoft to make more meme products? Let us know in the poll above and the comments below.

Sean Endicott
News Writer and apps editor

Sean Endicott brings nearly a decade of experience covering Microsoft and Windows news to Windows Central. He joined our team in 2017 as an app reviewer and now heads up our day-to-day news coverage. If you have a news tip or an app to review, hit him up at sean.endicott@futurenet.com (opens in new tab).

5 Comments
  • Most annoying thing about this announcement is that it will probably be easier to buy one of these than the actual console!
  • well yeah, there's no CPU/GPU or Ram in it... the Xbox shortage is because of silicon shortage
  • How long till someone rips open a Series X, and puts it all inside one of these fridges? No need for a fan! Though, honestly don't know if it would stay cold enough, may not be able to keep up with the head output. But someone will probably still do it!
  • I'm all for one depends on price
  • "I recognize that Microsoft can't throw money at every meme that comes buy," *by Who's the editor here!?!? Eh!?!?