Microsoft says Xbox One X response has been 'overwhelming'

By Dan Thorp-Lancaster
published

Microsoft anticipates the Xbox One X will dominate the upcoming holiday season based on the response it has seen to preorders.

With retailers quickly selling out of Xbox One X Project Scorpio Edition preorders a short time after going live at the start of Gamescom 2017, it was reasonable to surmise a generally positive response to the launch. But it seems even Microsoft has seen demand surpass its expectations.

In an interview with DualShockers, Xbox Marketing General Manager Aaron Greenberg called the response to the console "overwhelming." Greenberg says that he still expects the cheaper Xbox One S to sell "a lot," likely remaining the top seller, but the premium Xbox One X could end up being a hit product during the holiday season. From Greenberg:

We'll see. We're gonna make as many Xbox One Xs as we can make. All the signs are that it's gonna be the number one hit product of this Holiday, so we're gonna keep up with demand the best that we can.

The $499 console is expected to launch on November 7, when it will hit the ground running with more than 100 current games expected to be "enhanced" with extra visual effects, 4K support, and higher framerates.

The Xbox One X mostly sold out at major retailers shortly after going up for preorder, but we've seen more preorders sporadically popping back up. We don't expect Microsoft to report any solid numbers concerning sales, but it has been telling that the console recently roared past the PS4 Pro on Amazon's 2017 Best Sellers list.

See at Microsoft Store (opens in new tab)

Dan Thorp-Lancaster
Dan Thorp-Lancaster

Dan Thorp-Lancaster is the former Editor-in-Chief of Windows Central. He began working with Windows Central, Android Central, and iMore as a news writer in 2014 and is obsessed with tech of all sorts. You can follow Dan on Twitter @DthorpL and Instagram @heyitsdtl. 

26 Comments
  • Countdown to November 7 has begun 👊👍😎🎉
  • Yes sir 
  • The reason One X is making so much noise on Preorder is because its more than just a mid gen refresh. It will be far superior on 3rd party games. So it is the best place to play 90% of the games out their for console players. I'm preordering tomorrow in the UK but have been told i won't get mine till December. Game UK.
  • Yeah that's the reason why I pre ordered minutes after announcement at Amazon UK. Going to keep my pro and Switch for respective exclusives but all the multi plats are going on the scorpio. Roll on Nov 7th. That's bad for you tho waiting another month. 
  • just order it from argos... I did yesterday and my delivery date is Nov 7th 
  • @Richard The reason One X is making so much "noise" on Preorder, is because most MS/XB fans are buying one.  They would have probably bought one no matter what. In 2013 these people bought the weaker XB1 that played most 3rd party worst. It's calle brand loyalty. Nothing else.
  • The reason One X is making so much noise on Preorder is because its more than just a mid gen refresh. It will be far superior on 3rd party games. So it is the best place to play 90% of the games out their for console players. I'm preordering tomorrow in the UK but have been told i won't get mine till December. Game UK
  • @Richard The reason One X is making so much "noise" on Preorder, is because most MS/XB fans are buying one.  They would have probably bought one no matter what. In 2013 these people bought the weaker XB1 that played most 3rd party worst. It's calle brand loyalty. Nothing else.
  • 🤑
  • DigitalnFoundry Confirm massive step up in visuals. First hand gamescon article. http://www.eurogamer.net/articles/digitalfoundry-2017-hands-on-with-xbox...
  • I was just about to post that exact link!
  • #1 hit?  that will probably be switch, not X
  • Amazon.com had them available again for a short time today. Gamestop.com is out again, so I wonder if all of the available pre-order allotment is gone now.
  • This is good news, hopefully they will put more investment into more studios so more franchises can be developed.
  • I am going to buy one, but planning to leave it till after Xmas, if demand is as high as some are saying, I might have to wait until March or so before stock levels build up, but I am a patient man nowadays, so I can wait a bit longer. Got to admit the visuals on my Xbox One on my 65 inch 4k telly are pretty good anyway, and I have already bought Horizon 3 as I believe it will get an update to look even better when I do get my XBX
  • I preordered one, but the Switch (assuming theres stock) will likely be the best selling console during the holiday frame. The One X will probably be second.
  • All the commentators mentioning the Switch have it right. It still needs a killer game. People also have to be convinced that 4k in the Living Room is worth it. I have a 4k TV and I don't bother with 4K content because from 10-15' away you don't see a huge difference. The Switch on the other hand is truly something special. Hope the next XBox is interesting. Because ours is a glorified Apple TV in the living room with a Kinect sensor gathering dust.
  • The Final Countdown!
  • Any info on availibility in China?
  • Wake me when Xbox gets AR/VR support.
  • I can't wait for Nov 7th. I even paid for next day expedited shipping
  • "with more than 100 current games expected to be "enhanced" with extra visual effects, 4K support, and higher framerates."
    wait,wait...i don't care about enhance games that i already played  i want brand new games ,brand new engines,new stories etc... Is a new technology and hope for brand new games at launch.
  • It's all about the ability to play old games. BC, xbox pass... You'll get the usual Forza every year though with the usual Halo 11 and Gears 7.. If you're really lucky you'll get the odd indie game like Lucky's tale or something like that.
  • Pre Ordered mine already
  • "overwhelming"!!! This is coming from that idiot who said something about XB1 having the best exclusives. And when someon asked him about that he replied: "I'm the marketing guy, what do you expect me to say? :-)" Yeah, that guy... They made their "fans" wait for more than 1 year, trying to hype the console hype (still not showing actual benchmark).
    They said they had "extremely limited" stock. ofc it's going to sell quickly. How many times did they say the orginal XB1 was the fastest selling XB ever? We know what happened next.
    3-4 years later many of those who bought that console are now buying this one. There is no need to try to create false hype and excitement. What's really interesting is how well this console will sell once all these MS/XB fans buy it.
     
  • i guess we will see. It's getting much more praise from outlets like Digital foundry than Ps4 Pro did. It's much more than a resolution increase. As DF experienced first hand in Allidins cave at Gamescom 2017. its outdoor in 2 days on Amazon Ps4 Pro for the entire year of 2017. And that's the first pre order batch. And that's just 1 retailer in the whole world!!  MS have sold enough preorders already for them to believe it could be the number 1 holiday item for Xmas. Not just consoles. But number 1 item. Only a small percentage of PS4 users buy exclusives. So the argument PS4 sold well because of exclusives is pretty non existent. It may appear important due to online hardcore fans of Sony but the majority of its sales came more so because of the lack of power Xbox One had and Kinect forced onto people. With a massive jump in visual fidelity and resolution over PS the One X i predict is going to fair much much better.and its off to a great start.