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Microsoft Stream 101: How to share and manage videos for businesses

A few days ago, Microsoft announced the free preview of Microsoft Stream, a new business video service that allows anyone with a business email address to sign up and upload, share, and tag videos in their organization.

Microsoft Stream is reflective of the company's new approach to business apps empowering everyone in an organization with better ways to get work done.

Microsoft Stream is to YouTube like Yammer was to Facebook. It enables organizations and their employees to communicate and collaborate with videos more efficiently by managing video storage and security. While there are several consumer platforms to upload and share videos - live or on-demand - Microsoft Stream will enable business users to harness the power of video to achieve more at work, and builds upon the learnings and success of Office 365 Video. Eventually, the two services will converge making Stream the de facto video experience in Office 365. 

Getting Started

It's easy to get started with Microsoft Stream with easy signup and no credit card requirements. It's web-only at the moment, with no mobile apps. The responsive website works quite well on mobile, though, making the service, device-agnostic.

Signup up for Microsoft Stream (opens in new tab)

Once you're signed in, the home page shows what your coworkers have uploaded, what's new, as well as what's trending.

Uploading Video

With easy drag and drop capabilities, uploading your videos and organizing them into channels is pretty seamless. You can upload a video from any page of the Stream portal with the ability to upload multiple videos at the same time.

While the video is being uploaded and processed, you can fill up the metadata for the same. The title is limited to 30 characters while the description is limited to 4000 characters. The suggested text recommends using hashtags in the description to aid the discoverability.

Microsoft Stream supports most common (and several uncommon) video formats including FLV (with H.264 and AAC codecs), MXF, GXF, MPEG2-PS, MPEG2-TS, 3GP, Windows Media Video (WMV)/ASF, AVI (Uncompressed 8bit/10bit), MP4/ISMV, Microsoft Digital Video Recording (DVR-MS), Matroska/WebM, WAVE/WAV, and QuickTime.

Like with other video streaming services, you can choose a thumbnail to be used as a poster frame for your video or upload a custom thumbnail. You can also upload captions in WebVTT format.


Microsoft Stream offers secure video management fit for business needs. You can manage who views your video content by determining how widely to share within your organization, and to what channels. Secure application access is enabled by Azure Active Directory, the leading identity management system, to protect sensitive corporate content.

When uploading a video, the default privacy setting is set to My Org which makes the video available to everyone in your organization. There's a Custom setting that allows a custom list of people/groups. Currently, Stream only supports Active Directory (AD) users and security groups. The last setting is, of course, Only Me to mark a video as private. You can still share a video with others directly although private videos cannot be added to channels.

As the owner of a video, you can perform the following actions on your video: Add to watchlist, Add to channels, Edit (title, description, privacy settings, thumbnail, captions), Share, and Delete. As a viewer of a video, users and security group members can perform the following actions: Add to watchlist, Add to channel, and Share. Note that there is only one owner of a video. Owners can assign permissions to users or security groups to enable them as viewers of a video.


Microsoft Stream offers enhanced content discovery through 'trending videos' powered by machine learning, as well as search by hashtag, most liked videos and other key search terms.

You can share videos via a link. The link shared requires you to be logged in and have appropriate access permissions. You can also embed videos to web pages within your organization.

Videos can be organized into channels dedicated to specific topics. Channels are designed for users to follow, so you can always go to the videos that are important to you. Or, choose to see a list of all popular channels in your organization. Adding a video to one or more channels aids discoverability.

Next Steps

Microsoft believes that video is a core content type across all solutions used at work today. They want to evolve Microsoft Stream to deliver corporate broadcasts seamlessly, offer intelligent video search by leveraging capabilities such as audio transcription and face detection, as well as making video part of your business apps like PowerApps, Microsoft Flow, SharePoint, et al. and workflows.

The service would also build additional IT management capabilities to manage access and settings like granting and assigning channel and video access, remove and monitor content, and manage what is viewable to specific groups in the organization.

Like always, Microsoft would expect the partners to take Microsoft Stream experiences to the next level by building a Microsoft Stream app ecosystem. By using Microsoft Stream APIs, partners will be able to create custom applications and make them available in AppSource, Microsoft's marketplace for business applications announced earlier this month.

  • hmm, might be cool to use at school for tutorials for our teachers/students who all will get an o365 account. Cool stuff MSFT!
  • Satya will leave the companies to dry when he discontinues the service in 6 months.
    Claiming no one is using it.
    Won't be committing...
  • I think you mean Google, where during their spring, summer, fall, and winter cleaning they shut down the dozen or so services that they bought in the past year, or their dozen or so social networks they created in the past year that failed like the dozen or so they created the year before.
  • Way off
  • Ok.
  • Microsoft needs to be consistent on branding and product placement... showing only Apple products on a Microsoft-owned service is just awful...
  • I dont know what you are talking about, but I saw mostlly Windows devices. the only one that doesnt really do is "Viewable on any device" which is obvious they would try to put phone, tablet and computer. and if you think those are Apple products, maybe then you haven't seen that many tablet, android and some windows tablets can look like it, same about the laptop. and some windows phones I remember looked like the phone there. ​After that all I see is Windows surface, all in one, and just website with no specific device or anything. but the video See how it works, has a white cursor = Windows computer. I know people like you want to see the little stain without trying to understand microsoft thinks alot about multiplatform. only becuase you see 3 devices that might look like Apple products in your brain, and are specifically in the "any device" doesn't mean you are seeing the other many things that show Windows, when even the video is explained in some windows browser, probably Edge.
  • Well this is cool but it seems there is no live broadcasting option! And we still don't have Bambuser, Facebook Live, Periscope, Meerkat etc (for broadcasting on Mobile), I hope it changes soon...
  • Would be nice to combine this with LinkedIn video posts, or yammer embeds. It does sound more of an enterprise service than SMB
  • I need to have a proper read of this at lunch as it sounds like this may let us share videos publically too, which I don't think we've been able to do in Office 365 Video so far but something that people have been asking for
  • Yes, this is my question too. If this would support sharing videos with the public, so they can be effectively placed on our website, this could be a great tool to get away from Google's YouTube. But I can't tell from the article if it's only internal (users with an AD account) or if it can be used publicly. Certainly, the comparison to YouTube would suggest that it supports public sharing, but the rest of the description seems to indicate that it doesn't.
  • I've tried it and the answer is "no", you can't share publicly.  It is clearly designed for large organisations who produce many videos for internal consumption. Also, it is not possible to import or export to or from other sites, you must upload a video file. Microsoft Stream seems like quite a basic service at this stage, there is little/nothing in the way of analytics.  However, they have a suggestions page, and there is clearly some potential.
  • @gavhamer, thanks!
  • Thanks for writing this article. I wouldn't have cared to learn about what this new Microsoft Stream was otherwise :)