Microsoft prepares to open company's first flagship store in New York

Microsoft will be opening the company's first flagship store today in New York. Before the opening ceremony kicks off later today, Microsoft has shared some details and photos of the upcoming brick and mortar. It looks fresh, modern, inviting and an ideal environment for Microsoft to showcase its expansive catalogue of products.

While the new store, which is located at 677 Fifth Avenue, joins more than 100 Microsoft Stores across the US, Canada and Puerto Rico, this flagship store is the next step for Microsoft in the retail space. Not only is it the first flagship for the company, but it's also the first to span more than a single floor to contain 22,269 square feet of space.

Microsoft Store

Microsoft Store

You can expect to see Xbox One, Surface, Windows 10 Mobile and Windows 10 be featured throughout. To mark the special occasion today at 12:00 p.m. ET, Pitbull will be performing at Rockefeller Center, South Plaza.

More details about the store can be found over on Microsoft's website. Windows Central will be on-site, so be sure to remain tuned to our feeds if you're unable to attend the opening of the New York flagship store.

Source: Microsoft

Rich Edmonds
Senior Editor, PC Build

Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.