New Microsoft Store now available on HoloLens and Surface Hub

HoloLens
HoloLens (Image credit: Windows Central)

What you need to know

  • The new Microsoft Store is now available for HoloLens and Surface Hub.
  • Rudy Huyn, the principal architect lead of the Microsoft Store, shared the news on Twitter.
  • The new Microsoft Store has an improved design and was initially launched with Windows 11.

The new Microsoft Store has made its way to HoloLens and Surface Hub. Featuring a revamped design that's easier to navigate, the new Microsoft Store shipped with Windows 11. It has since rolled out to Windows 10. With its arrival on Surface Hub and HoloLens, it's now available on all major Windows platforms.

Rudy Huyn, the principal architect lead of the Microsoft Store, shared the news on Twitter.

In addition to a massive visual overhaul, the new Microsoft Store has new revenue policies that are friendlier for companies that use their own commerce model. There's also a feature for finding content through streaming services, such as films, though apps have to support it.

Latest Videos From

Our executive editor Daniel Rubino took a close look at the store late last year in an interview with Giorgio Sardo, the general manager of the new Microsoft Store.

"Our goal was to have consumers find the best content on Windows devices and [for] developers to be more successful. That's it. That's the only goal. Needs of consumers and needs of developers," said Sardo last October.

With the new Microsoft Store on HoloLens and Surface Hub, developers and organizations can now target these devices and take advantage of the store's new features and design.

HoloLens was also in the news today because Microsoft partnered with Volkswagen to get the augmented reality headset to work when inside moving vehicles.

Sean Endicott
News Writer

Sean Endicott is a News Writer at Windows Central, where he covers Windows 11, Surface hardware, Microsoft 365, AI, apps, and the broader PC ecosystem. Since joining the site in 2017, he has written well over a thousand articles across the Microsoft landscape, covering breaking news, analysis, and feature reporting.

He writes Windows Wrap, a weekly column covering the biggest stories in Windows and the PC industry, and what they mean for the platform going forward.

Before joining Windows Central full-time, Sean worked in journalism and media production after earning a First Class degree in Broadcast Journalism from Nottingham Trent University. Outside of tech, he is an award-winning American football coach based in Nottingham, England, and was named BAFCA Youth Coach of the Year in 2024.