New Microsoft Store now available on HoloLens and Surface Hub

HoloLens
HoloLens (Image credit: Windows Central)

What you need to know

  • The new Microsoft Store is now available for HoloLens and Surface Hub.
  • Rudy Huyn, the principal architect lead of the Microsoft Store, shared the news on Twitter.
  • The new Microsoft Store has an improved design and was initially launched with Windows 11.

Rudy Huyn, the principal architect lead of the Microsoft Store, shared the news on Twitter.

In addition to a massive visual overhaul, the new Microsoft Store has new revenue policies that are friendlier for companies that use their own commerce model. There's also a feature for finding content through streaming services, such as films, though apps have to support it.

Our executive editor Daniel Rubino took a close look at the store late last year in an interview with Giorgio Sardo, the general manager of the new Microsoft Store.

"Our goal was to have consumers find the best content on Windows devices and [for] developers to be more successful. That's it. That's the only goal. Needs of consumers and needs of developers," said Sardo last October.

With the new Microsoft Store on HoloLens and Surface Hub, developers and organizations can now target these devices and take advantage of the store's new features and design.

HoloLens was also in the news today because Microsoft partnered with Volkswagen to get the augmented reality headset to work when inside moving vehicles.

Sean Endicott
News Writer and apps editor

Sean Endicott is a news writer and apps editor for Windows Central with 11+ years of experience. A Nottingham Trent journalism graduate, Sean has covered the industry’s arc from the Lumia era to the launch of Windows 11 and generative AI. Having started at Thrifter, he uses his expertise in price tracking to help readers find genuine hardware value.

Beyond tech news, Sean is a UK sports media pioneer. In 2017, he became one of the first to stream via smartphone and is an expert in AP Capture systems. A tech-forward coach, he was named 2024 BAFA Youth Coach of the Year. He is focused on using technology—from AI to Clipchamp—to gain a practical edge.