Nokia UK announced a new TV advertisement for the Lumia 800 today, which follows the recently unveiled U.S. Lumia 900 commercial with the "Beautifully Different" theme. The video focuses more on the visual appeal of the Windows Phone itself and how live tiles can help the consumer.
This could be the beginning of the second wave of marketing from Nokia. We've become used to seeing "The Amazing Everyday" campaigns on a global scale, so perhaps it's time for something different to keep interest peaked? We do agree with the new advertising though - Windows Phone (especially the Lumia handsets) are "beautifully different".
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Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.