Employees spill some secret changes coming in a future Microsoft Store update

Microsoft Store Windows
(Image credit: Future)

What you need to know

  • Microsoft began testing a new version of the Microsoft Store among Canary and Dev Channel Insiders.
  • The updated Microsoft Store loads product pages quicker, shows the buy button after a shorter wait time, and can launch without showing the splash screen in most situations.
  • Microsoft did not list all of the changes to the Microsoft Store in a change log, but some Microsoft employees have shared some of what's new on X.

The Microsoft Store will soon get a big boost in terms of performance. Microsoft began testing an updated version of its store among Dev Channel and Canary Channel Insiders recently. While we don't know all of the changes in the new version of the Microsoft Store, some Microsoft employees shared some of the improvements on X (formerly Twitter).

Rudy Huyn, Principal Lead Architect of the Microsoft Store, noted several improvements. Product pages load 40% faster on average in the new version of the Microsoft Store. The buy button appears quicker as well, thanks to Microsoft optimizing how the store handles entitlement and licensing. When launching the Microsoft Store, you won't see the splash screen in most situations, as noted by Microsoft Senior Software Engineer Sergio Pedri.

Microsoft did not detail all of the changes to the Microsoft Store in a change log. Huyn said the update "includes many other changes, but we will let you discover them!" We'll have to play around with the Microsoft Store to see what else is new.

The Microsoft Store has come a long way

Microsoft Store on PC

The Microsoft Store barely resembles its initial launch, and that's a good thing. (Image credit: Future)

In the days of Windows 8, one of my friends had a Surface device of some kind, I forget which generation of 2-in-1 it was. I remember mentioning the Microsoft Store as the easiest way to install a particular app my friend needed. He looked at me and said, "this thing has a store?"

I don't think my friend's experience was rare at the time. Decades of installing programs through a browser or physical media had conditioned Windows users to get apps through means other than the Microsoft Store. Microsoft did itself few favors with how poor the store was back then. Toss in the fact that few first-party apps were in the Microsoft Store and you had a terrible product.

Fast forward to 2024 and the Microsoft Store is in a much better place. Huyn's leadership and the work of Microsoft's team have transformed the Microsoft Store. In addition to faster loading times and other performance improvements, the Microsoft Store has many features it once lacked. Little changes like the store not prioritizing apps or games you already have installed on its home page add up.

RELATED: Here's the story behind the Microsoft Store for Windows 11

Microsoft also made it much easier to get apps into the store, supporting a variety of app types. Microsoft is killing support for Android apps on Windows 11, but that was just one of many efforts to get more apps onto PCs.

The Microsoft Store also has apps you actually want to use now, which is rather essential. While there are still several great third-party apps, big companies have made their apps available in the store as well. Discord, Disney+, Amazon Prime Video, Netflix, iTunes, Adobe Acrobat, CorelDRAW, Canva, TikTok, PlutoTV, Paramount+, SlingTV, and Reddit all have apps in the Microsoft Store.

The Microsoft Store is barely recognizable when compared to its predecessor, and that's a compliment.

Sean Endicott
News Writer and apps editor

Sean Endicott brings nearly a decade of experience covering Microsoft and Windows news to Windows Central. He joined our team in 2017 as an app reviewer and now heads up our day-to-day news coverage. If you have a news tip or an app to review, hit him up at sean.endicott@futurenet.com.

  • rfh1987
    Loosing Windows Subsystem for Android still has me upset. That was the main reason I installed Windows 11. Would love to see an article from Windows Central on best alternatives.
  • Sean Endicott
    rfh1987 said:
    Loosing Windows Subsystem for Android still has me upset. That was the main reason I installed Windows 11. Would love to see an article from Windows Central on best alternatives.
    I used WSA and have used Bluestacks. Neither are (or were) perfect. I'd say Bluestacks is more versatile out of the box, since you don't need to jump through 50 hoops to use Google Play.
  • JediTWang
    Out of the box, but once you have WSA humming*, isn’t (wasn’t) it generally way better than any of the other win android emulators?!

    *inc. all the community/unofficial hacks/twks/wa’s