The GSM Association, the trade organization that runs the Mobile World Congress show, also gives out the Global Mobile Awards during the trade show. For 2016, in the category of Best Mobile Tablet, the organization gave the award to Microsoft's Surface Pro 4.
This award shows that Microsoft's efforts to create tablets on their own continues to yield positive results for the company. Indeed, many of the Windows 10 tablets that have been released are clearly influenced by the Surface lineup. Even some non-Windows tablets have some similarties to the Surface, including, some might argue, Apple's recent iPad Pro.
Source: GSMA (Twitter)
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Surface Pro 4 wins Best Mobile Tablet at Mobile World Congress 2016
Iam a proud owner of surface pro 4...soo I def agree...its an awesome device....good job microsoft...now make windows mobile 10 a success
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Its an awesome device, deserves the award.. What i wonder though.. Is how Microsoft is going to top out this in the surface pro 5. The only complain in the sp 4 was the battery life. I'm really pumped to see what the next gen brings.
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Shame that the iPad Pro completely outsold the whole Surface line ( SP4, S3 and SB) in its first three months.
how come no other site has reported this? are they intentionally ignoring this? I did a google search and there was nothing.
But of course!
Truly amazing device. Congrats everyone.
That's great achievement though easily predictable. Now they should make a gorgeous advertisement on TV in India. Here in India it's available from January but very few people are aware of that great device.
Yaya pleased to hear thus kind of news !!! Keep it up.
Congrats Microsoft, no contest when it comes each to surface.
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What is Apple? A PC in a white box, a phone, a larger phone without the phone, and a larger phone without the phone and with an added keyboard. They are just toys trying to pretend to be more. The surface is part of an enormous eco system. The microsoft eco system is behind almost everything, just think ATM's versus Apple pay.
It's a wonderful device to play with. I had to send mine back because I just couldn't deal with the constant crashing and the lousy apps.
The problem with it (even now that the crashing has supposedly been fixed) is that it's still a compromised device. Unless you absolutely need a laptop-sized device, it's too small. Now that smartphones and tablets are so cheap, I don't see the need for a laptop sized device. I can use my smartphone on the go; I can use my ipad air around the house; and for any serious business, I am gonna sit down in front of my desktop's 27" monitor and full size keyboard.
Everyone says the desktop computer is dead. I say it's the notebook computer whose days are numbered. As devices become commodities, more and more people can afford multiple devices sized for every need. 2-in-1 hybrid devices are just the current fad (like netbooks were 10 years ago). They will eventually settle into a role as a small niche market for business travelers. No one else will need or want one in a few years.
So you have to be at home in order to do any "serious business" on your desktop? If that's the case, you're limiting yourself. I've been a Surface Pro user since the original model and people were basically repeating everything you just said. It's nice to be able to pull out the Surface and do some tuning on my car audio system, work with office applications at the office or on the road, then dock it to my bedroom tv so I can connect to my slingbox and watch tv/movies.
Your concerns would've been valid 4 years ago. Surface is indeed a thing. I don't see this going away. And if 2-in-1s do go away, its because tablets have standardized as true laptop and desktop replacements (and not just for "most people" as what Tim Cook would have you believe).
No argument needed. iPad pro IS a rip off of the Surface.
That's Surface. Thanks to Panos Panay
As possibly the lone dissenter, I would think the device that wins Best Mobile Tablet from the GSM Association would actually have a GSM capability.
Not that the Surface Pro 4 isn't a great device, it just isn't 'mobile' in that sense. Wouldn't it be nice if you actually could put a SIM in it.
So... Let's hope that the other main tech sites run this article.
Well deserved, i've got a Surface Pro 4 i5 myself and it's just awesome, i had an iPad air before, and now i get that i was just playing with an expensive Apple's toy, whilst Surface Pro 4 is a gorgeus tablet but also a great laptop, with all the Windows 10 desktop advantages and software support, without even counting its hardware features and performance power
We're definitely talking tablets here. It really depends on what you call taking over? Market share? Profits? The SP4 is nearly indisputably the best tablet on the market right now. The GSM association thinks so. P
How could it have not, it's trouncing all competition on the market.
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Next year will be more difficult. There's some nice ones coming out.
Now that the wintel problem has been solved it is a sure thing :-)
They know
...So next award would be for the best Phablet / Phone category ;) surface this^
best of 2016 award for a 2015 device. Great fricking job Microsoft! Nobody can beat Surface
Yes, best of 2015 at the second month of 2016! How exactly do you want any device to be the best of 2016 if the year 2016 has not ended, or even have two moths finished?
Can you break down your thoughts in detail, what you mean....i just want to make sure it's not me who's gone full retard
The title says, "Surface Pro 4 wins Best Mobile Tablet at Mobile World Congress 2016". The award was for 2015 but was given at this year's (2016) convention. Do you understand now or do we have to produce sock puppets to illustrate?
I need sock puppets... Everyone needs sock puppets!
Way to go Microsoft
iCrap Pro
With more than 90% market share, Windows is already the winner in PC/Laptop segment. Now it has won the tablet segment. The only thing that remains is the smartphone. So go for it. All the best!
If your standard for measuring "winning a segment" is more than 90% market share, then Windows is very far from winning the tablet segment.
That's not the criteria. That's just a fact. The criteria for winning a segment is the acceleration, not the speed! Windows tablet has been growing at a very swift pace.........
Well, there was a time where WP had the fastest growth of all mobile OS and we all know where that went...
WP hasn't "went" anywhere. Please try to get your verb tenses correct.
Well, that's exactly the point, it hasn't really gone too far anywhere. :P At least if we're talking about commercial success.
What does that have to do with surface? By default growth of it will slow down because there so many replicas of it now including the iPad Pro. All items inclusive Apple, Dell, HP, Acer, and many more have showed the philosophy, "if you can't beat' em, join em". That's a fact. Microsoft said in the beginning the surface was created as a reference design... Remember that??? So you can try to deny surfaces success all your want, but facts are facts!
lol, I'm not trying to deny the Surface's success, I have one myself and I love it. I'm just saying that I don't think the acceleration is the best criterion for "winning a segment" considering said WP's numbers.
Not quite. Even niche iPad Pro sold more than Surface. Surface is most like discontinued in near future. Nadella hates hardware and Surface makes no money for Microsoft.
Wow. You were wrong on every single point you made.
iPad Pro outsold surface - we don't really know this. Apple refuses to release numbers broken down to show how many iPad Mini, iPad Air, and iPad Pros were sold. Until they do we don't know if it beat Surface. All we do know is that the iPad is down YOY 23%, another double digit drop. And they are expected to drop to a record low this year. But as long as Apple refuses to give numbers we will never know how it stacks up against Surface.
Surface is "most like" [sic] discontinued in near future - Nope, in fact, design patents have been discovered indicating that they are going even more in with a desktop. Surface is a billion dollar/quarter business for Microsoft and has been growing. Nadella has been CEO for over two years, if he hated hardware he has had ample time to cancel it.
The Surface line made Microsoft more than a billion dollars last year and it is currently the gold standard for 2-in-1 tablets. Also, while the iPad Pro sold more than the Surface line last quarter a difference of 400,000 units sold when the Surface isn't available in nearly as many markets as the iPad Pro is nothing to sneeze at.
Revenue does not equal profit. Surface most likely lost money all marketing expenses counted. Hardware is hard as they say. Thin margins and lotsa money stuck on making that. To be profitable business volumes must go up, but risks go up on tandem. Is Nadella ready to take risks?
The stated earnings from Microsoft do not agree with your assumptions about profit. I'm not quite sure what point you are trying to make because the evidence does not support your statements.
While I agree with that revenue does not equal profit, but you have no supporting information Microsoft lost money on Surface. It is purely your biased speculation. Surface is a premium device. Microsoft is not intending to supplant OEM's in this business. There is no incentive for Microsoft to sell Surface at a loss.
Come on people. It's a happy moment for Windows fans. Surface Pro 4 has been chosen as the best tablet of the year. Let us have this moment. Don't be a buzz kill.
Well that's the only reason vhyr is commenting on it. He comes in to comment on basically every article and copy pastes that same claim never backing it up with nothing more but strong arguments such as "obviously" or "it's clear"
Haha, negativity is like oxygen for some people. They can't live without it.
What? Surfaces make no money? Are you lost, Surface is and has been a billion dollar business for MS for two years now!
And it'll only go up as the govt has recently approved Surface devices for use.
Im sure the surface makes money. Its priced high enough to make a nice margin. And Microsoft first and foremost is a software and services company. They make surfaces to show the standard that they want other OEMs to hit and exceed so they can sell way more devices than the surface. Apple is a hardware company, pretty much exclusively. They NEED to sell more iPad Pros than Surfaces and they did because of how many markets they are in. But only by 400k. Thats not great, lol. :)
Phone Microsoft can still gain but not a 93% share. As 85% is android and 14 % ios. But yes in internet of things Microsoft can win again.
Congratulations! Panos. You must be pumped. Next year, surface will win best phone ;)
Like your way of thinking
ME too but I don't see that happening, unfortunately
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Oh it's happening.
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He's always pumped!
Suuuuurfaaaaaace! The "tablet" word should be forgotten. There is only Surface.
"There is no more iPad! And there's no more tablet. Only... Surface!"
I'm quoting Venom from Spider-Man: The Animated Series (1994) -> "There's no more Eddie and there's no more symbiote. Only... VENOM!" :D
LOL you mean that iPad Pro didn't, really?!
Why would it? Not the first time Surface beats iPad
He was clearly being sarcastic.
I don't care. Surfaaaaaaace!
Someone give this guy the episode of Family Guy with the foreign guy teaching Peter sarcasm, cause lord knows you need it more!!!
I need to learn sarcasm? Ha. You must be new here.
Well, imitation is the sincerest form of flattery.
Congrats Microsoft, you deserve it.
Windows is taking over
In that market, windows has always been the leader.
Depends on which market you're talking about. PCs, yes. Tablets, no.
No surprise really
I'm using the SP3 which is still awesome.....so do agree with you, no surprise the SP4 wins!
Of course... No surprise at all. The whole industry is copying it. They better bow down and fall in line
Truth!
Yes it is! Greetings from Portugal