In a recent interview, James Choi, marketing strategy and planning team director of LG Electronics global, shared some thoughts on the Windows Phone 7 launch and at least they're honest. In short, they were expecting a bit more visibility of the launch and for it to catch on more:
From an industry perspective we had a high expectation, but from a consumer point of view the visibility is less than we expected.
LG has been closely collaborating with Microsoft from the beginning. What we feel is that it is absolutely perfect for a huge segment out there. What we feel is that some people believe that some operating systems, mainly Google, are extremely complicated for them. But Windows Phone 7 is very intuitive and easy to use...
No one should necessarily be surprised at those comments. The launch for Windows Phone 7 has been a critical success but publicly it is a bit on the down-low now, especially with Android and now the iPhone (once again) stealing all the news. But all is not doom and gloom for LG as they truly believe in Windows Phone 7 both as a vialble OS and a way to balance the plethora of Android devices in the market--something they say their vendors are looking to balance as well because there's just too much Android. As to the solution?
There is a lot of scepticism at the moment, but once Windows Phone 7 handsets that are mid-tier to low tier start appearing the market share will grow. Right now it’s only exclusively present in a high tier, because of its hardware requirements, and that’s limiting growth.
Sounds about right to us. Microsoft has the right pieces, just a matter of time.