YuppTV is one of the leading over-the-top (OTT) content provider for South Asian content and features shows in 11 languages. The company has today announced the launch of its application for Xbox 360 offering a world-class viewing experience with over 200+ Live TV channels worldwide and 10 days of Catch-up TV along with unlimited movies.

Mr. Uday Reddy, Founder & CEO, YuppTV, remarked about the release:

"It is indeed a landmark moment when the YuppTV application becomes available to over 84 million XBOX360s, I consider it a giant leap forward, for broadcasters, content providers, and viewers alike; and we are just getting started in our relationship with Microsoft. Consumers will now have yet another device and mode of access to their favorite channels at their convenience and can now take delight in an incredible viewing experience with an array of innovative features."

Current and new customers of YuppTV can download the Xbox 360 app for free worldwide. The new customers can subscribe online at www.yupptv.com and authorize their Xbox 360 to view their favorite YuppTV channels.

While the gaming enthusiasts in India and other South Asian countries have adopted Xbox, it still has a long way to go to establish as a living room entertainment hub. There are very few apps/services for local content, and YuppTV might be a step in the right direction. If you are an Xbox 360 user, give it a whirl and tell us how you like it.

There's no word if the company plans to release an app for the newer Xbox One.

Source: Press Release