AT&T Lumia 830 to get special Fitbit Flex promo through Microsoft

The Nokia Lumia 830 is seeding out globally to retailers and carriers with the phone expected to launch in the US on AT&T Friday, November 7. The 5-inch Windows Phone nicknamed the 'affordable flagship' won our initial praise last week in our first-impressions article.

Windows Central has now learned some marketing plans for the Lumia 830 when it arrives early next month for AT&T, and it includes a Fitbit Flex promotion. Evidently, Microsoft has a separate SKU for the phone that includes a free Fitbit Flex with every purchase. The deal will be a limited-time-offer or until the bundle runs out of stock. It will be available both at Microsoft Stores as well as AT&T ones as well.

This Fitbit promotion is not the first time Microsoft has offered such a deal to customers. Back in July, Microsoft presented a similar package with the new Lumia 635 for AT&T and T-Mobile. At the time, customers could buy the T-Mobile Lumia 635 for $149 with no contract with a Fitbit Flex discounted by around $50.

Microsoft and Fitbit have recently been working more closely together, including selling the fitness trackers in their Stores and promotion of their new Windows Phone app. This news comes on the heels of rumors that Apple and Fitbit may be cooling off relations. Fitbit does not plan to support Apple's HealthKit platform and Apple now may pull the devices from their stores, perhaps as retaliation. However, Microsoft is expected to unveil its own fitness tracker in the coming weeks, and it is not clear what, if any, role Fitbit plays in that scenario.

Earlier, Windows Central reported that the AT&T Lumia 830 supports both the Qi and PMA wireless charging standard and the phone comes with two back covers in the box (one green, one black).

Pricing for the AT&T Lumia 830 is still not known, but it should be aggressively priced and marketed for the looming holiday season. Considering Microsoft does not have any new Lumias in the pipeline for the rest of 2014, the Lumia 830 could be their last hurrah until the Windows 10 story becomes stronger next April.

Daniel Rubino

Daniel Rubino is the Editor-in-chief of Windows Central. He is also the head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007, when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and watches. He has been reviewing laptops since 2015 and is particularly fond of 2-in-1 convertibles, ARM processors, new form factors, and thin-and-light PCs. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.