Sean Endicott is a news writer and apps editor for Windows Central. He has covered the Windows, hardware, and AI beats for over 11 years. A journalism graduate of Nottingham Trent University, Sean has documented the industry’s entire arc — from the Lumia era to the launch of Windows 11 and the subsequent rise of generative AI.
Having started his career at Thrifter, Sean developed expertise in price tracking and hardware value. He now uses that experience to help readers navigate the complexities of the PC market, whether he's analyzing the "adoption wall" facing a billion Windows 10 PCs or tracking how the AI boom is driving up the cost of consumer RAM.
Outside of tech journalism, Sean is a pioneer in UK sports media. In 2017, he became one of the first people to stream an American football game in the UK via smartphone, eventually managing live broadcasts for the University of Nottingham and filming for the Great Britain national team. He is also one of the country’s leading experts in AP Capture systems.
A tech-forward coach on the field, Sean was named the 2024 BAFA Youth Coach of the Year. Whether he’s using Excel and Clipchamp to lead his team to back-to-back northern championships or breaking down a new AI feature, he’s focused on how technology can be used to gain a practical edge.
Latest articles by Sean Endicott

Surface Laptop 7 with Snapdragon X Elite now at best price ever
By Sean Endicott published
Deal The Surface Laptop 7 just dropped to $699.99. It’s a major discount on the Snapdragon X Elite model that can still arrive before the holidays.

Microsoft drops a recap instead of Wrapped, and it’s very selective
By Sean Endicott published
Apps Microsoft published a positive year-in-review for its Store, but it leaves out shutdowns, missing features, and criticism that shaped 2025.

Surface Pro 11 price check — ignore the fake record lows
By Sean Endicott published
Deal Don't be misled by "record low" labels. We found the Surface Pro 11 for significantly less than the prices being touted as all-time lows elsewhere.

Your phone can lock your PC… but can’t save you from typing that password
By Sean Endicott published
Windows Link to Windows now lets Android users lock their Windows 11 PC remotely, track recent activity, and share files both ways.

Missed Black Friday? The SteamOS Legion Go S is still $150 off — plus 4 deals on essential accessories
By Sean Endicott published
Deal The Lenovo Legion Go S (Z1 Extreme) is $150 off for the holidays. If you missed Black Friday, this is your best chance to grab the 32GB SteamOS handheld.

Set up your Xbox Series X|S before Christmas morning
By Matt Brown last updated
Set up Time Don't let a "Downloading Update" screen ruin the holiday. Follow our guide to pre-configuring your Xbox Series X|S hardware, software, and parental controls.

Samsung reports “no stock” for DDR5 — doubles price for suppliers
By Sean Endicott published
Hardware Samsung reportedly doubled DDR5 contract prices, which will lead to higher costs for consumers shopping for RAM.

The essential Xbox controller is now just $38
By Sean Endicott published
Deal This Xbox Wireless Controller deal drops the gamepad to its best price ever.

Microsoft 365’s UK price hike is the latest blow in a year of rising subscription costs
By Sean Endicott published
Apps Microsoft has reminded UK Microsoft 365 users of an upcoming price increase, leaving just enough time to cancel or explore cheaper alternatives.

AI “slop” isn’t just a meme — Merriam‑Webster made it Word of the Year
By Sean Endicott published
AI “Slop” is Merriam-Webster’s 2025 Word of the Year, reflecting the rise of low-quality AI content on social media and beyond.

Sticker shock hits MSI Claw leak — Ryzen Z2 Extreme power isn’t cheap
By Sean Endicott published
Gaming The MSI Claw A8 with AMD’s Ryzen Z2 Extreme has surfaced on Newegg at a startling price, though you can't buy the gaming handheld just yet.

Copilot forced onto LG TVs — and you can't even delete it
By Sean Endicott published
AI LG TVs are reportedly installing Microsoft Copilot automatically, and users say it can’t be removed.

WhatsApp logs out native users, sparks backlash over web wrapper
By Sean Endicott published
Apps WhatsApp is pushing Windows users toward a new wrapped web app that uses significantly more RAM, raising concerns about performance on lower-end PCs.

Why I still prefer the iPad Air over Microsoft’s Surface Pro
By Sean Endicott published
Deal A big iPad Air discount underscores how Apple still leads in tablet usability, even as Microsoft’s Surface Pro offers stronger productivity features.

AI demand drives DDR5 price spike in Framework DIY laptops
By Sean Endicott published
Laptops Framework’s DIY laptops now cost more due to a 50% jump in DDR5 prices, showing how AI datacenters continue to squeeze consumer RAM supply.

The Microsoft Store can rescue your Windows 11 aesthetic with these themes
By Sean Endicott published
Windows 11 Windows 11 users frustrated with its look now have an easier way to customize it, thanks to a new Themes section in the Microsoft Store.

Teams for Mac: Screen sharing gains security, loses control
By Sean Endicott published
Apps Microsoft Teams on macOS will support native screen sharing for a polished and secure experience, but you won’t be able to give or take control if you opt in.

Xbox Ally X teardown shows why you need a case
By Sean Endicott published
Gaming JerryRigEverything's teardown of the ROG Xbox Ally X highlights its plastic construction, making a protective case like dbrand's discounted Killswitch a must-have.

How to safely buy a used Xbox after Black Friday disappointment
By Sean Endicott published
Xbox Black Friday didn’t deliver Xbox deals, but the second-hand market did. Here’s how to find a reliable used console and avoid the common pitfalls.

Surface Laptop 7 prices changed 5 times today — get it now
By Sean Endicott last updated
Deal A new Surface Laptop 7 deal quietly beats the big holiday sales, and it’s the configuration we’d actually recommend.

Is this webcam perfect even without Windows Hello?
By Sean Endicott published
A strong discount makes the Logitech MX Brio Ultra HD 4K more appealing, but the omission of Windows Hello remains a notable drawback.

Teams will finally add this basic feature Slack had years ago
By Sean Endicott published
Apps Microsoft Teams will soon let users pick whether Enter sends or starts a new line — a simple option Slack already offers.

Copilot can help you get a promotion — but should you let it?
By Sean Endicott published
AI Copilot can streamline your performance review, but over-reliance risks turning AI into a substitute for critical thinking.

Early hands-on: A new Windows app uses your display as a ring light to fix bad lighting
By Sean Endicott published
Apps A screen-based lighting app gives Windows users sharper, more even webcam results, offering controls that go beyond even Apple’s Edge Light feature for macOS.

Trump's sweeping AI executive order bans state-level rules—critics call it "Big Tech subsidy"
By Sean Endicott published
AI President Trump plans an AI executive order to block state-level regulations, prompting warnings from officials who argue the move hands too much power to the federal government.
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