Sean Endicott is a news writer and apps editor for Windows Central. He has covered the Windows, hardware, and AI beats for over 11 years. A journalism graduate of Nottingham Trent University, Sean has documented the industry’s entire arc — from the Lumia era to the launch of Windows 11 and the subsequent rise of generative AI.
Having started his career at Thrifter, Sean developed expertise in price tracking and hardware value. He now uses that experience to help readers navigate the complexities of the PC market, whether he's analyzing the "adoption wall" facing a billion Windows 10 PCs or tracking how the AI boom is driving up the cost of consumer RAM.
Outside of tech journalism, Sean is a pioneer in UK sports media. In 2017, he became one of the first people to stream an American football game in the UK via smartphone, eventually managing live broadcasts for the University of Nottingham and filming for the Great Britain national team. He is also one of the country’s leading experts in AP Capture systems.
A tech-forward coach on the field, Sean was named the 2024 BAFA Youth Coach of the Year. Whether he’s using Excel and Clipchamp to lead his team to back-to-back northern championships or breaking down a new AI feature, he’s focused on how technology can be used to gain a practical edge.
Latest articles by Sean Endicott

The “practically perfect” Razer Kishi Ultra hits lowest price ever
By Sean Endicott published
Deals Razer’s premium Kishi Ultra controller is now at its lowest price ever, making its robust build and haptics far more accessible to mobile gamers.

Xbox Ally X price jumps again — here's who has to pay the AI tax
By Sean Endicott published
Gaming The ROG Xbox Ally X just received another regional price hike, now in Australia. The increase raises questions about rising handheld costs and hardware pricing.

Microsoft caught using "amateuristic" AI slop to plagiarize graphics
By Sean Endicott published
AI Microsoft is under fire for using AI to plagiarize a well-known technical diagram, resulting in a typo-ridden version labeled as AI slop.

This $30 Hall Effect controller deal is actually ludicrous
By Sean Endicott published
Deals I've spent hundreds of hours with the GameSir Super Nova. At $29.99, this Hall Effect controller is a steal you shouldn't pass up before tonight's deal deadline.

Microsoft Edge update — useful AI PDF tools and faster performance
By Sean Endicott published
Browsing Microsoft Edge finally adds AI PDF tools that save time, including instant summaries and a faster, more reliable Read Aloud experience.

Microsoft Azure usage by ICE triples — but is it mass surveillance?
By Sean Endicott published
Microsoft Leaked files show ICE tripled its data on Microsoft Azure to 1,400TB. As AI usage climbs, Microsoft faces fresh scrutiny over its "mass surveillance" pledge.

Steam reviews are getting a small but welcome upgrade
By Sean Endicott published
Gaming Steam’s upcoming features let reviewers share hardware specs and FPS data, addressing long-standing transparency issues.

The AI Tax — Why you're paying for tech you don't use
By Sean Endicott published
AI The "AI Tax" is hitting consumers through electricity price hikes and hardware delays. Even if you don't use AI, you're still paying the bill.

Windows Wrap: Microsoft fixes Windows 11 as OpenAI marriage hits the rocks
By Sean Endicott published
News Microsoft restored the movable Taskbar to Windows 11 as the OpenAI partnership showed new cracks. Plus, the latest Presidents' Day PC deals.

Thunderbolt 5 docks don't have to cost an arm and a leg
By Cale Hunt last updated
Deals Wavlink's Thunderlight docking station proves that Thunderbolt 5 docks don't have to cost an arm and a leg. This limited-time deal is indeed very limited, so don't wait too long.

Windows Wrap: Copilot Reminders just remind me of abandonware
By Sean Endicott published
News Microsoft's latest Copilot feature feels like a retread of Microsoft To Do. It’s a classic example of "what not to do" in software development.

Windows 11 multi-stream audio expands — Is your PC on the list?
By Sean Endicott published
Windows Windows 11's new Shared audio feature lets you stream to two devices at once, but strict hardware requirements mean many PCs are still left behind.

Best Microsoft 365 Deals: Don’t Pay Full Price in 2026
By Sean Endicott last updated
Deal Microsoft 365 prices are rising, but you don't have to pay MSRP. Discover how to use tax software bundles and stacking secrets to lock in the best deals.

Windows 11 on a phone? The new NexPhone video shows exactly how it works
By Sean Endicott published
Phones The NexPhone runs Windows 11, Android, and Linux. With a Q3 2026 launch and a $549 price tag, it's a bold attempt to revive the "PC in your pocket" dream.

The 3 best new features in Microsoft Teams — January 2026
By Sean Endicott published
Apps Microsoft Teams finally adds a native "pin on top" mode and a revamped Shared tab for links.

Secretlab's must-have chair upgrade is finally here
By Sean Endicott published
Gaming Secretlab's new $49 lockable casters bring a much-needed flexibility fix to the TITAN Evo, though XL model owners are still being left behind.

The Legion Tower 7i finally makes sense — but only with this coupon
By Sean Endicott published
Deal Lenovo’s Legion Tower 7i packs an RTX 5070 Ti and premium design, but only a steep coupon makes its pricing competitive.

Windows 11 bursts through the wall — market share skyrockets
By Sean Endicott published
Windows Windows 11 adoption hit 62.41% this month, but after a year of flatlining growth, it's unclear if this spike represents a real trend or a statistical outlier.

Meta Quest 3 adds a virtual "Surface Keyboard"
By Sean Endicott published
VR Meta's Horizon OS v85 update adds a "Surface Keyboard" to Quest 3, allowing users to type on any flat desk.

Windows Wrap: Why I’m giving Microsoft a pat on the back this week
By Sean Endicott published
News Change is often gradual, and good choices need to be rewarded. As Microsoft begins to walk back its AI overload, we look at why these small steps matter.

Chrome could soon open the moment you open your Windows 11 PC
By Sean Endicott published
Browsing A new toggle in Chrom allows the browser to launch immediately at startup. The feature is in testing now in the Canary Channel.

10 Windows 11 features coming in February (if they don't break your PC)
By Sean Endicott published
Windows 11 After breaking PCs in January, Microsoft is rolling out 10 new Windows 11 changes for February, including the expansion of Cross-Device Resume.

Hands‑on with the stylish G7 Pro ZZZ Edition
By Sean Endicott last updated
Xbox The G7 Pro ZZZ Edition is more than an anime reskin. It’s a wireless Xbox powerhouse with TMR sticks and clicky optical switches that may justify the price.
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