Brexit fallout brings UK price bumps to Surface Book and Surface Pro 4

Microsoft
Microsoft (Image credit: Daniel Rubino / Windows Central)

The fallout from the UK's decision to leave the EU this past summer has already driven price increases on some products, and now the Brexit bump is hitting something dear to Microsoft fans: Surface. As first spotted by TechChrunch, Microsoft has bumped the price of Surface Book models by £150 across the board (opens in new tab). That's not all, however, as the Surface Pro 4 has seen price increases ranging up to £100 on all but its entry-level model.

In a statement to TechCrunch, Microsoft confirmed that the price changes went in effect today because the company is "adjusting the British pound prices of some of our hardware and consumer software in order to align to market dynamics." The company did clarify that these price increases only apply to individual buyers and organizations without volume licensing contracts.

The net effect of the increase is that the cost of buying into the entry-level Surface Book is now £1,449 — a bump from its original £1,299 price point. At the top end, the 1TB Intel Core i7 model with 16GB of RAM is now going for $3,049.

Microsoft is by no means alone in this. Apple and Sonos are also among some of the prominent tech companies that have increased their prices in response to the fall in value of the British pound. Microsoft itself even bumped some of its enterprise product prices in October.

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Dan Thorp-Lancaster is the former Editor-in-Chief of Windows Central. He began working with Windows Central, Android Central, and iMore as a news writer in 2014 and is obsessed with tech of all sorts. You can follow Dan on Twitter @DthorpL and Instagram @heyitsdtl

50 Comments
  • good job island monkeys good job. Buying from Amazon UK makes no sense anymore. Amazon France always has great deals.
  • Is Amazon France deliver to UK?
  • The issue for many people would be what kind of keyboard will it come with... I really wouldn't like AZERTY or anything other than International QWERTY
  • Nigel Farage strikes again
  • Brexit is good...... As we see :D
  • Sigh! The world seem to going a little weird and scary at the moment, price rises are the least of our worries.
  • Well done Brexiteers...well done
  • Did any of you blaming brexit bother to look up figures?
    The £ is down vs the $ less than 5%
    Microsoft have increased prices 11%
    Apple 25% It's sheer greed and profiteering by American company's pulling a fast one and saying "don't blame us, blame brexit" Won't have to worry much longer anyway, not long before America destroys itself in civil war.
  • They're probably building in extra margin so they don't need to increase prices again when article 50 is declared, and then again when the actual exit happens. Should be looking at >£1 per dollar when it's all done.
  • It's really not as simple as that as the exchange rates. Never was. Just like with prices in Euro vs USD.
  • From 1.4 to 1.25, that's around 11%
  • Glad to be leaving the EU. In the long run we will benefit financially. But it was never about that. It was about saying to the unelected officials you can't run our country. I didn't vote for you, so piss off. The EU is crumbling. France, Netherlands and Italy will be next. Experts that originally said Brexit was a bad idea, are now saying Britain will grow Econimically much faster than EU countries after an Initial hard period. So happy to get our country back. Thank you so much to Nigel Farage and the British people.
  • How exactly is q parliament whose members are elected representatives "unelected officials"? Also, do you see how moot a point it is when the exit process is being handled by a prime minister who literally not a single member of the public voted for? Thanking Farage is like thanking the two bit geezer who sold you a cut and shut deathtrap with a gearbox full of sawdust and seatbelts anchored in polyfilla.
  • We don't vote for a prime minister, we vote for a member of parliament. Paid up members of a political party vote for the leader of that party.   
  • I didn't get to vote for them. Did you? These unelected officials make laws in my country. How is that an election???? I and no one else will EVER get to vote on who is in charge of the EU. Nigel Farage has been looking out for the people in his own country for ever. Unlike the rest of the so called British politicians. The single market is a fraud. It's a front for want of total control over as much of the world as it can. The British control is now going to be back in the hands of the British people. And will grow at a much faster rate economically than the EU. And yes ill get to vote on a nee leader in 2020. Unlike the UNELECTED officials of Europe. As I said. Thanks so Much Nigel. Thank you.
  • @Richard Loveridge
    I'm sure watching Theresa going cap in hand to The Donald filled you with national pride.
  • Trump is another issue. And the American people voted for him. I live in the UK. I don't live on the streets of the US. Why should I have a comment on what the US people believe is right for them? Otherwise I would be no different than the Unelected officials in Brussels. I commend the US people for voting for who they want. And the loser voters need to shut up and sit down. It's DEMOCRACY! Not right or wrong.
  • Didn't vote for the House of Lords either though, and they still have more control than any EU officials did/do. The EU didn't exactly run our country either - as a member, we were expected to cooperate and work on the same terms as everyone else and so we did. Whether or not you agree with that is, of course, down to opinion, but people really do seem to be making the EU out as villainous dictators and its a bit far fetched.
  • You are very sound... The advantages of the EU, and the opportunities it offers far outweigh any disadvantages.
  • I agree, in the modern world working together is much more important than putting up fences. It's the start of a worrying trend nowadays.
  • No. No. And no. When we joined the single market it was just that. 100% for trade. The EU has slowly turned into an entity wanting total control over its member states. NOT GOING TO HAPPEN TO Britain.
  • Yeah, the single market is 100% for trade. But that's just part of the membership deal - EU membership is a package with a range of benefits and commitments. If every country did their own thing, cooperation between differing cultures and political parties would break down. So we all followed the same basic rules - yes, there's no denying that the EU enforced some pretty strange and over the top regulations in areas, but be honest - how many have actually affected you or made your life worse? The EU isn't a dictator force - if one country veto's a movement, it doesn't happen. So they don't control us, its a political union not sovereign. Then let's have a look at the unelected leader issue - despite the fact that right now most of our government, PM and House of Lords, haven't been elected by the people anyway. First of all, would most of this country even bother to actually vote for European leaders they've never heard of? I'm doubting it. These leaders also can't pass actions without the sanction of all 28 member states - oh look, democracy, not tyranny. The EU isnt perfect and it isn't necessarily the best way of doing things, no, but we got benefits out of it and it is perceived wrong in many cases. Now we just have to try and find those benefits elsewhere.
  • The UK had the least democratically elected government of all EU countries (remember the unelected seats reserved for the Church?), so that can't be a reason. European institutions never ran the UK. UK government and others have the final say whether something is implemented out not. Farage and Boris lied about nearly everything. Why after such a long time you haven't looked up the facts yet? It's your emotions running wild, maybe try using the brain?
  • You need to do some research. Because your flat out wrong. Alot of laws are implemented with no say by the UK. The EU want to get rid of our entire Judicial system and just be run by an EU court. No thanks.
  • It doesn't do much good to have low prices when you don't have a job to buy anything. That is what has been happening in several places in the U.S.
  • I doubt the Surface Book is aimed at the jobless.
  • Lol because we don't pay to much as it is any excuse from any company to raise prises the pound is worth just as much now as it was then
  • Go to investing.com/currencies/gbp-usd and check their historical monthly chart, and then say that again
  • No differant then when milk companies raise the price when gas goes up but then don't come down in price when the gas price goes down. The tech companies are just taking advantage of a situation that gives them an excuse to raise prices. 
  • Isn't it about risk? If the pound falls another 5%, their shareholders won't be happy if these companies didn't foresee this. There is no indication this will or won't happen, but that's what unstable markets have to deal with. They have to proof their stability. That takes time.
  • I'm not sure the brexiters, mostly the chavs and the elderly, will even notice. They wouldn't even know what a Surface or Surface Book is. Wait until Marmite and corned beef goes up, they'll start pogroms!
  • Quite narrow minded and disrespectful to those of us who did vote leave. I'm still happy to have voted that way. Nothing worth having comes easily. Its a great thing that we left. The government just needs to be left to do what needs to be done now.
  • Don't tell me about respect: nobody killed in the name of Remain yet, I just hope this was true for the Brexit camp. But I guess as long as we stay polite... I'll finish quoting a Brexiter: "Surely if the pound goes down, prices should go down, right?" Duh!      
  • The rich and famous wanted to continue to line their pockets and stay in the EU. I voted leave and run my own business. I know many many smart comfortable in life and respected people who voted leave. Your a typical remainder throwing abuse because Yu didn't get your way. What's next you call us racist? Ok mate.
  • what's the problem?.....If you cant afford it you don't buy it....if you don't buy it, they stop making it...that way you avoid going into debt........but multinationals will not want you to do that will they ...live within your means
  • This might actually be better for me, i estimated I'd be able to sell my Surface pro 4 on eBay for around £500, i might up my Price to £550-£600 now, thanks Brexit! 😁
  • I bought a SP3 for £400 out of a cash converter shop, it in perfect condition and I have already had it for a 18 months, the same spec SP4 (128g i5) is now £949, I guess the only way they shift many of them in the UK is when they cut the price when they bring in the SP5. And as far as I am concerned if MS and other brands taking a hit on sales is the price of freedom, I am more than happy for them to make the sacrifice..............
  • You've lost more freedom than you have gained.
  • If you take a look at the value of the pound over 2 years you'll see why they've upped the prices, the pound lost a big percentage in the 10 months before the referendum. I guess Windows Central couldn't help the clickbait headline.
  • Like in EU its good ya  ? Sure...  Even in germany its too expensive (Much more expensive than in USA for no reason) even when germany is in EU...
  • That's a different thing. Microsoft (and companies in general) LOVE to to $1 = 1€. Which couldn't be farther from the truth. However, there's another thing you have to consider: Americans LIE when they give you prices of stuff. And that's because they don't apply VAT to the products until you go pay for them. So when they announce something costs 900 dollars, it DOESN'T cost 900 dollars. It costs 900 dollars PLUS the "sales tax" which varies from State to State.
  • Unless you buy from a state with 0% sales tax
  • Sad news for britains :(
  • Unfortunately Brexit is just being used as an excuse for these price rises. It's like everyone who said the markets will be in chaos and we'll enter another recession if we voted Yes. Things for everyone here are exactly the same as they were a year ago. I'd love to see price cuts if the pound grows stronger, but apparently it doesn't work that way.
  • This is true, a lot of it is just a big cash grab
  • I guess Microsoft, Apple and sonos can **** off then
  • Around the first week of June, when several polls predicted a strong Remain win, the exchange rate was 1.4, and now it's 1.25. That's an 11% drop, so Microsoft has it about right.
  • Quite amusing this because MS keep showing me ads telling me I can buy a SP4 at the lowest price ever. Some of this is genuine, and some of it is a cash grab - Adobe have done the same. The 20% increase to cloud services billed in GBP is too high IMO. They won't lower the prices so quickly when the pound gains strength, which is obviously going to happen eventually.
  • That is not the only thing that's going to go up in price.... I'm seeing little price increases on every household goods. Granted it's pretty small and will most likely will go up in small increments as it's barely noticeable for most folks.
  • Yet again Brexit used as an excuse for US companies to fleece UK customers. How can Microsoft justify increasing the price of a Surface Pro 4 when it is over a year old and a new one is just around the corner ?
    It's not just Microsoft either, innovation has taken a back seat for overpriced refresh products that simply don't perform well enough for the price bumps.