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Why 'PC exclusives' like Amazon's Alexa app for Windows are bad for consumers

Recently, Acer was the first to boast about bringing Amazon Alexa to Windows 10 PCs. Other companies, like Lenovo and HP, are also on board, with some Alexa placeholders found on the new Lenovo laptops.

Some have seen this as an opportunity to knock down Microsoft's Cortana – which is undergoing a shift to be a more work- and productivity-focused assistant.

Having a choice on PC has always been one of the hallmarks of the platform, so everyone should be excited about this expansion by Amazon. But the route Amazon and its partners are taking is just awful, and they should be called out on it.

I'm talking about "exclusives."

Alexa is here, Cortana is doomed?

Cortana and Microsoft logo

Cortana and Microsoft logo (Image credit: Windows Central)

Fans of Microsoft and Cortana have a right to be salty. The virtual assistant had an auspicious start with Windows Phone a few years back, and it seemed like Microsoft could be a leader in this category. But with the demise of Windows Phone and the sheer brute-force will of Google (and eventually Amazon), Microsoft's Cortana quickly fell behind in features and, just as important, regional availability – something that has still not yet been addressed.

That makes the arrival of Amazon Alexa on Windows 10 particularly impactful. It could also be damaging to Windows users who will default to Alexa instead of Cortana. At least in theory. Too bad you must buy a new PC to experience it and even then, the PC available are not the best-of-the-bunch (sorry, Acer).

Don't celebrate PC exclusives

Cortana's new role in Windows 10 is more tightly integrated with the OS.

Cortana's new role in Windows 10 is more tightly integrated with the OS.

Considering the hatred Cortana has garnered, it is a bit ironic that everyone is glossing over the fact that Amazon Alexa is not widely available for download through Amazon or the Microsoft Store.

Acer announced this week that its new Spin 3, Spin 5, Nitro 5 Spin, and some of its all-in-ones (AIO) will get Alexa "over the coming weeks." That means to experience Alexa you need to buy a new laptop.

Similarly, HP is putting Alexa in its Pavilion Wave desktop and Envy AIO with a 34-inch curved display. Lenovo has a "coming soon" on its latest premium business laptops, the ThinkPad X1 Carbon and ThinkPad X1 Yoga.

Dell and Razer have not announced any plans for Alexa, and ASUS has a vaguely worded press release about its forthcoming ZenBooks and VivoBooks.

Not surprisingly, Microsoft has not revealed plans to bring Alexa to its Surface line.

This is not a full-frontal assault on Cortana on the PC. It's a weak-handed, slow rollout meant to get you to buy a new PC in what is essentially a flat-market. Even the selection of PCs with Alexa coming is rather uninspiring.

There are two reasons why Amazon Alexa is only on "selected devices," neither of which is satisfactory:

  1. Amazon Alexa is so complicated that it needs more profound, more sophisticated driver support that's not standard in Windows 10, requiring OEM intervention to make it work.
  2. PC partners and Amazon are purposefully limiting its rollout instead of releasing the Alexa app to the Microsoft Store (or just on Amazon's site as a download).

The first excuse is unlikely. Maybe Alexa does something so crazy on Windows 10 PC that manufacturers need to craft up different BIOS firmware or drivers to make it work. If that's the case, that is a terrible way to roll out a new product if the desire is to hit critical mass. Plus, Amazon has done exactly zero to demonstrate this amazing feat.

The other is plausible. But do PC partners expect people to buy a new PC just for Amazon Alexa? The idea that suddenly someone is going to buy an HP Pavilion – a specific Pavilion at that – so that they can play some music on their PC, or ask how deep the Grand Canyon is, seems dumb.

And what does Amazon Alexa on PC even do? Assuming it's no more than the app for Android, it can play music, tell you the weather, give news updates, and run some triggers for your very niche smart home setup. Meh.

As someone who owns an Amazon Echo, I tend to mostly use the actual speaker hardware to use Alexa, not its app, for the same reason as many: it doesn't integrate with my Android devices. It's a visual front-end at most.

You deserve more

I'm all for Amazon Alexa being on Windows 10 PC. I want it so bad I don't want feeble hardware "exclusives."

If Amazon Alexa aims to be the end-all assistants on Windows PC, it needs to demonstrate that. Considering there are 700 million Windows 10 PCs, that shouldn't be too challenging. Amazon could, you know, release it to everyone who wants it.

Microsoft's Cortana is trying to forge its path as an assistant weaved through the OS and not necessarily compete in the same space as Amazon Alexa or Google Home. That's probably a smart choice, but we also must see something useful that Amazon Alexa can do on PC. So far, Amazon has failed to establish that.

As far as we know, there's no OS integration, and it doesn't work with any other apps, it doesn't control the PC in any way, it's just a visual helper-app for your Alexa home speaker.

The Amazon Alexa app has the ten-million download badge in the Google Play store. But that's also the same (or similar) number as Microsoft Launcher for Android. And both pale in comparison to the one-billion marker for Microsoft Skype on Android.

Whether you prefer Alexa to Cortana, both assistants need to be more than they are now. The fact is, they're both weak competitors trying to stay alive against Google Home.

Daniel Rubino is the Executive Editor of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft here since 2007, back when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, Microsoft Surface, laptops, next-gen computing, and arguing with people on the internet.

87 Comments
  • MS needs marketshare in this market, which they already lost. Amazon needs the brainpower behind Cortana in Alexa. There is a deal to be worked out here. Amazon won't have an easy time holding back Google Home without some serious AI firepower. MS could provide that.
  • I'm sure Amazon wouldnt want Alexa to be limited a region with a roadmap of 100yrs to expand to other regions. Amazon is better off developing Alexa on their own or buying startups which are doing very well in this field.
  • LOL... Alexa was doing just fine without Microsoft. Amazon is not going to wait for Microsoft's long road maps.
  • "Alexa was doing just fine without Microsoft."
    Alexa is about to get squashed by Google Home. Google had...wait for it...709% growth year-over-year for Google Home despite Amazon having a TWO-year lead (Strategy Analytics, 5/18/18). If all you are doing is looking at where Amazon is last quarter and not where they will be in this market in 2 years time, you're not thinking through this correctly. Amazon is not fine. Google is ramping up. Why do you think Amazon is working with Microsoft in this area - to do them a favor?
  • > Google had...wait for it...709% growth year-over-year for Google Home despite Amazon having a TWO-year lead (Strategy Analytics, 5/18/18). Well, I would say that Google had 709% growth *because* of being two years behind: Google grew from 300,000 units shipped to 2.4 million and Amazon "only" grew from 2 million shipped to 4 million shipped (same source).
  • Yup. It's easy to show huge growth rates when you are starting from nothing or near nothing. Google Home is a legit competitor for certain, and the race is certainly on, but one can't expect a growth rate of that magnitude to continue as the market gets more saturated.
  • Exactly. As an analyst, sometimes you have to take percentages with a grain of salt. If I sold 2 whatever last year and 22 whatever this year, that's a 1000% increase in sales. I'm gonna be rich.
  • I recall this exact argument was being used by fans several years ago to prove Windows Phone's success. At the time, it was "the fastest growing" mobile OS. Why did that mean something but this doesn't? I do agree though. I didn't think it meant much when it applied to Windows Phone a few years ago, and I don't think it's proof of anything right now. Percentages don't mean a whole lot when the base number is small, compared to potential. Now if that growth continues, then it is worth noting.
  • Amazon sold 4M units last quarter with 102% growth YoY. Google sold 2.4M units last quarter with 709% growth YoY. Market share shifted from 81/12 percent (Amazon/Google) to 44/27 percent (Amazon/Google) in one year. This isn't rocket science, fellas.
  • That's mainly because that was Google Home Zero Year. When people don't know something exists or is gonna exist in a year they just don't buy it. Example of this will be Essential phone. In the case of Google they have branding to back en up and huge resources don't hurt either. Having said that I agree with you, Amazon is not staying put and putting Alexa in everything they can like Cortana so they can become more useful as time goes.
  • So use the real numbers instead of academic exercises. Amazon sold 4M units last quarter with 102% growth YoY. Google sold 2.4M units last quarter with 709% growth YoY. Market share shifted from 81/12 percent (Amazon/Google) to 44/27 percent (Amazon/Google) in one year
  • Why are you using yoy growth %? If Microsoft sold 5 phones this year it would be a 5000% yoy growth for there phone division. Amazon sold almost double the amount of units Google did and that's all that counts
  • No percentage growth is salient, though sometimes misleading. The question not answered, is if Google can maintain this growth. I don't expect so. Even if they sell the same amount again each quarter their rate of growth goes down. Amazon is likely getting to that saturation point where most people who want one, have one, and don't need to replace it. Google is still in the honeymoon period, and is aggressively pushing penetration. Was at Best Buy last night where they were handing out a Home with each appliance purchase. I've seen them as a 'bonus' with lots of stuff lately. That adds up. I can tell you I don't want or need an 'Alexa' app (or functionality) on my PC/Laptop. Cortana does what I want done on that platform just fine. (I understand I speak English, so that issue doesn't affect me.) Echo/Google Assistant are for different things, in my mind.
  • Not sure what's the argument here. Google is very quickly catching up n whats significant is that it beat Amazon in dome markets where amazon was late n that contributed to google growth. This also proves MS was wrong to keep itself limited to US. https://m.businesstoday.in/story/google-home-beats-amazon-echo-india-beh...
  • The idea that Alexa (mostly English based) is going to keep pace with the growth and power of Google in this area seems far-feteched. I have not read a single analysis that says "Amazon has nothing to worry about", in fact, it's quite the opposite. Again, Amazon needs PC/Microsoft here just as much as Microsoft needs them. Amazon is not partnering here with PC companies and Microsoft for goodwill, it's a strategy to edge out Google where they can, while they can. Academic arguments aside about rate of growth - which is STILL a good indicator, btw, Google is hands-down the biggest threat to Amazon who also has the most momentum in the market. Google also has the better platform due to Android. Amazon has no OS platform. As I mentioned, Alexa on Android has 10M downloads. That's the same as Microsoft Launcher. Those are not impressive numbers.
  • Not sure I understand the fascination with 'Alexa' on Android, or iOS for that matter. I have both and it is not an AI function. For the most part it is the management app for your Echo devices. It allows you set whether you want to allow purchasing, beep when listening, change the wake word, browse for skills. It isn't there to use Alexa on my phone. You can use the messaging functionality from the phone, but I don't see that you can set it up to say 'Alexa' to my phone and get the same functionality as my Dots or Shows, etc. Maybe I'm not getting it, but the phone apps are managers.
  • Not sure which version you were using but the Alexa app allows me to use it as the voice assistant on the phone as well as manage Echo devices, just like Google Assistant.
  • https://www.theverge.com/circuitbreaker/2018/5/25/17396952/google-outsol... Google just outsold Amazon in Q1 if you still feel that Amazon has nothing to worry about just wait till end of the year.
  • Yeah I bought a Google home. I slowly moving to Google's devices and services. Which is sad because 13 months ago K was all in on windows phone and cortana. As is always the case Microsoft can't keep focus. It's sad. But I'm happy now with devices and services that actually do things.
  • Google and their partners give those things away like candy for free.
  • I think its great that Amazon is willing to pickup the ball from Cortana. Since Windows/Cortana isn't Microsoft's focus, Alexa could add value for some Windows users and extend the platform longer.
  • 🤔🤔🤔 Let me think about this.
  • Dan provided a great insight into why it's bad for MSFT's consumer strategy (if it ever exists), I don't think there's a lot to think. It's become evident.
  • I'm still not sure what MS's consumer strategy is.... If I had to guess it's something I've been saying for years. "Enterprise customers are average consumers as well". I guess MS's strategy is the same for consumers, and enterprise. Make devices that all types of consumers can use for everything. Work, and play.
  • Awful move by Amazon and partners. Also, Alexa isn't even available in non-English languages (that I know, I know it's not available for Spanish). So this is not a move in the right direction. In any case, I doubt that touting Alexa support is gonna make anyone buy a certain laptop.
  • One reason you need new hardware is to take advantage of Intel's digital Assistant tech. You need a mic-array and a secondaty processor that listens for the trigger word when the PC is asleep.
  • Do you? Meanwhile, Cortana on all Windows 10 PCs. Why is that hardware a "requirement" and where has this been stated publicly? And do we know that is actually how this all functions because there is no press release or demo showing that is a feature where the PC is asleep and this still works. I think that'd be HUGE news if accurate and surprised literally no one has touted that in their press releases about Alexa i.e. Acer made no mention of such a feature in their news release this week.
  • You don't have to have those hardware bits. They just make the experience better. Maybe Amazon doesn't want a half assed user experience like we get with Cortana on old PC's and laptops with one crummy microphone.
  • So is half assed better than none? I sure as hell won't buy a new PC just to use an assistant. Buying a Dot is more cost effective.
  • "Maybe Amazon doesn't want a half assed user experience"
    But that is the SAME explanation why Microsoft doesn't bring Cortana to more countries. So it's OK for Amazon, but not for Microsoft? Let me get this straight: You can only get Alexa on select NEW PCs, it doesn't integrate with Windows and the OS at any level, and it's US-only at this time, yet somehow this is NOT a half-assed attempt at being better than Cortana? I've also still have not seen ANY evidence that what you say about this Intel AI chip is accurate. Seems as if you are just assuming here?
  • You are amazingly passionate on this one Dan. I doubt many of us on here care nearly so strongly. OEMs want you to buy new PCs. Companies like Amazon don't want to dilute ruin their brand. Tech writers sometimes comment on topics before they've tried them. Like WOA or Acers new Alexa app. I'm going to shut off my devices for a few days and enjoy my family.
  • @Michael That is great advice and the response of the week.
  • Yes, it really does seem like Amazon has created an opportunity for Alexa in Windows to reap benefits from while Cortana sits still.
  • So long as you buy one of a few new PCs and live in the US and need to know what the weather is (or order toilet paper), sure Alexa is going to be killer.
  • Or send a message of your private conversation to your boss! LMAO!
  • Whilst this is of little interest in the UK (where we still use shops) I am told that in the US everything is ordered through Amazon now for a large proportion of the country. Blows my mind, but that being the case I guess a fair number of US types will need toilet paper (amongst other things) as you suggest and so Alexa may well be a killer. Not really necessary for me in the UK as I have more options but in a place where Amazon is all, this might be worth picking one laptop over another.
  • This article says the UKs' eCommerce rate is more than double that of the US'.
    https://www.statista.com/statistics/255083/online-sales-as-share-of-tota...
  • I fear Cortana is stuck in third place for good. But one thing I have never seen reported is how accessible it is for this English speaker compared to Alexa and Google Assistant. I use Cortana mostly as it runs on my PCs, Android Phone, Chromebook and MacBook Pro. I can't get Assistant on the Chromebook yet, but Microsoft Launcher gives me Cortana. I got Cortana on the Mac with Parallels long before Siri arrived. Further, Google and Apple show no signs of their assistants coming to my PCs. A minor thing, admittedly, but worth noting for those who agree: exclusives suck in tech.
  • Cortana needs Alexa's market penetration and hardware.
    Alexa needs Cortana's brains. Neither really win with this "exclusive" deal. Once again, a bad situation for Microsoft. If the two assistants are made to compete, Cortana will absolutely lose. She doesn't have even a hint of mindshare. Look at articles comparing assistants...I have to actively search for the ones that include Cortana. It's always Alexa, Google, and Siri* (*comment based on 100% unscientific research and pure conjectural observation)
  • Agreed. Cortana needs insiders of its own. My question is why wouldn't MSFT create a division working enormously on Cortana and bots alike. Like how Windows 10 is progressing as it should be and not to mention the Cloud, AI is the future after all.
  • NOTHING Microsoft needs "insiders" They need paid QC staff. Something Nadella did away with years ago when the SUCKERS, I mean "insiders" program started. Glad everyone in the program likes working for MS for free!
  • No google in my house! Alexa and Cortana good combination 🤗
  • Consider Amazon forerunner for Google's place (all that comes with it). That's why I'll always stick to MSFT services, there's still some hope for Cortana.
  • Assuming you live in the US then yes, it's a good combination. Outside the US Google Assistant reigns supreme.
  • Cortana will not be released for my region in the foreseeable future. Google Home - stay out of my door. And I couldn't care less about Amazon, whatever they do.
    So much for digital assistants in my life.
  • That may be a good thing!
  • I had something pithy and relevant to say but I lost it in fits of laughter inspired by all the talk of Microsoft's consumer strategy. I take this as a win for Amazon and a big loss for Microsoft. And not that it's a bad thing but Microsoft could well be the next IBM.
  • I faile to see how a front-end for your smart speaker, on only a few select PCs, for only those in the U.S. is " a win for Amazon and a big loss for Microsoft". Convince me.
  • Perhaps not a big loss but I think it makes Cortana even less relevant to consumers, if that's possible. It's a good thing MS is concentrating on business as they have all but lost the consumer market and I see little chance for them to recover it. The proof is in the numbers and has been for some time as almost the entire decline in the Windows PC market has been born by Acer, Asus and other brands with little to no penetration in the business market.
  • You're late I said this (Microsoft going the way as IBM) a year ago.
  • I'm sorry that I missed your previous comment and stand suitably chastised.
  • Amazon would have been better placed teaming up with Google, seeing as Microsoft have no consumer strategy to speak of anyway, but the rivalry between Google and Amazon is getting in the way.
  • "Considering the hatred Cortana has garnered, it is a bit ironic that everyone is glossing over the fact that Amazon Alexa is not widely available for download through Amazon or the Microsoft Store." Please can you expatiate on what that hatred is that Cortana garnered? I think I need to be fair by sharing my household devices, services etc for better understanding of our use case scenario
    .
    My household is a 2 grandpas, 3 kids 20, 18, 12, wife and my self. we have the very 1st Alexa, we were one of the trial folks, later added 2 more small Alexas.
    When Invoke came out, we got it freshout (The $200 ones), our house hold is heavy Microsoft services which I think is important to note, Mobile wise, only my wife and our son uses iPhone, rest are still on Windows phones 950 and 950 XLs but still all MSFT services. We also have Amazon Prime.
    3-4 month after we got Invoke, all the Alexas were hardly used again in our house and the 1 invoke start getting over crowded with kids fighting over it, we end up getting couple more invokes (This time $100 each) and usage to Alexa in our house is about 80% - 20% Cortana to Alexa. Please note that is our household use case and I am betting we are not alone who did not hate Cortana then and even now, we still use it a whole lot.
  • "Please can you expatiate on what that hatred is that Cortana garnered?"
    Mostly based on comments here and other sites from users frustrated with the lack of Cortana expansion (regional) and function (local). Listen, I like Cortana and the Invoke a lot (I have Echo for comparison), so I want to see it do well, but there is a lot of salty users here who want/expect more from Microsoft and they're not entirely wrong (even if hyperbolic at times, or, at least in the case of Amazon, a bit duplicitous ).
  • Well Dan here in the UK Cortana lacks features, the same new features that the US has had for ages added, and the Invoke speaker isn't even available so I opted for a Google Home Mini instead. I do have the Cortana and Alexa apps installed as well but it just seems as though Google Assistant has a better feature set here.
  • 1) Given the preferences of this site's readers, and the general lack of interest in Windows 10 apps among the general population, I wouldn't expect you to hear a lot of complaints about the limited availability of this Alexa app.
    2) To the extent that there are people who would give Amazon a pass, I wouldn't necessarily expect a lot of them to also be people who have expressed frustration with Cortana's limited availability.
  • I was also surprised by the Cortana hatred comment, as I haven't heard of such in my Internet forays. I have been using Cortana for years, first on my Windows Phone, then on my Windows phone and PCs once Windows 10 rolled out. As with all other things Microsoft, I really wish that they would make a serious commitment to fleshing out the capabilities of Cortana, across the marketplace; however, history has not shown commitment and marketing to be strengths of MS.
  • With Windows 10 Mobile's demise, I was forced to get an Android phone.
    With Groove Music's demise, I was forced to go to Google Play Music. With just these two moves, I have stopped using Cortana completely and picked up 6 Google Home speakers for the house because of the close integration and improved home automation abilities. All of this to say... I can care less what happens to Cortana. She had bright future, but Microsoft got in the way.
  • It looks to me that Amazon is just trying to broaden the Echo Show product line (ie video conferencing) add the features to computers, with the intent to expand its capabilities.
  • Actually the title of this article says it all. Microsoft has not cared about consumers for sometime now. Cortana just another example of Microsoft non interest. Alexa is not any better the damn thing can't even tell me the weather for my location, and google/android will never enter here in any shape or form. Unfortunately that leaves overpriced Apple to clean up.
  • SBwright, The apple offering is terrible. it's a glorified Bluetooth speaker, and a way overpriced one at that. Google would be your best bet. Get over the hate, MS does the exact same thing as google, they steal your information and sell it, hence the purchase of business facebook. They (Microsoft) are even being sued for this. So get off the high horse and use all tech. It's all the same (except for features).
  • What can Alexa do that Cortana can't?
  • I used to love Cortana as an assistant but I hate her as an "assistive" service. I've officially turned off Cortana in Edge. It's just an annoying "**** of the highest quality" (to borrow a phrase from Om Malik concerning Skype) that keeps popping up with "I have similar articles" or "I have a better price for that" when 999 times out of 1000 I have all the articles I need already in front of me... on Windows Central of course :0) … or seriously... by the product of my own human (non-crap-AI) research... and so far Cortana has NEVER come up with a better price for me on any product I've ever searched for. For those wishing to turn her off in Edge too btw... it's in Settings... View Advanced Settings... Have Cortana assist me in Edge (turn it to Off). This whole Alexa "PC exclusive" movement on the part of OEMs to me is just a sad commentary on Microsoft's abandonment policies of the last three years. I can't blame them really. OEMs see MS sending mixed signals at best about its commitment to Cortana, and at worst they see the same signals of outright eventual abandonment that MS and the Grim Reaper Nadella delivered to us with other devices/products like Win Mobile, Groove, Band, Kinect, etc. I agree that I hate seeing these PC exclusives, but in my opinion MS has completely brought this on themselves. Send mixed signals to your partners... receive mixed signals from your partners.
  • PS Love Timeline, and the fact that it syncs across devices. But hate the "pick up where I left off" Cortana notifications. 99.99% of the time I simply don't want to continue reading an article I started on another device. And in the rare instance I do, I could pull up Timeline and keyword search the article. The crap messages just fill up my Action Center notifications unnecessarily, and frankly feels "naggy". That said I think I figured out how to turn off these super annoying "pick up where I left off" notifications. Go to All Settings... Cortana... Cortana Across My Devices... Help me pick up where I left off on other devices (Turn it Off). I believe you need to do this on ALL your Windows devices. Don't believe it syncs across devices.
  • Actually, Cortana's been doing that since The beginning
    I guess it did get a little more noticeable in latest update 1803.
    i have opposite feeling I read a lot of news in edge so the suggested articles helps me narrow down the right one. I like to read 2
    just to get a different take on the same news.
  • Why are you blaming Amazon for Microsofts screw ups? If it were the other way around you would on here trying to convince us what Microsoft is doing is so good for the consumer but since it's not Microsoft and Amazon got there head on straight your mad
  • The point is that neither Cortana or Alexa are as good as Google Assistant, here in the UK at least, so teaming up with Microsoft to bring Alexa to select PCs is a bit of a stupid idea. Not to mention that this is US only so neither Cortana or Alexa gain any ground in other countries.
  • Didn’t Alexa just get caught sending out people’s private conversations to their contacts? Why would anybody trust this dangerous Big Brother type stuff? It doesn’t take that long to sift through options and do things ourselves. In some cases, we’re talking about seconds. In my opinion, none of this stuff is worth the loss of privacy, especially when we aren’t even getting a cut of the profits from our data that companies like Amazon and Microsoft are selling.
  • Yeah but what we don't know is whether the user had updated the firmware to the latest version, so the incident in question could have been down to the interface between the seat and the keyboard.
  • lol, I um Microsoft has some cool stuff It's not their fault that HP Dell Acer is dumb. This is why I'm starting My own tech company.
  • Microsoft do indeed have some cool stuff but they tend to do dumbass things with it!!!
  • no OEM is the dumb one. but Fanboys Always blame Microsoft
  • Microsoft just make dumbass decisions, for example discontinuing the Microsoft Band. I'm no fanboy and Microsoft is no OEM, you need to reread my post.
  • The band was a peice of crap in form and function. Huge goiter on the strap (which always breaks), the screen was garbage for most of what you would do with a smart watch. Fitness tracker only give limited information when they have screens oriented in that way because it's unnatural to look at.
  • You hate on anything Microsoft anyway so your point is? The Band was popular with iPhone, Android and Windows Phone users so aesthetics obviously don't matter that much then!!!!
  • There are no Microsoft fans anymore, just Microsoft victims and survivors.
  • I'm going to start Tech Company. I will start with a Smart speaker and Tablets use Cortana, Windows 10 S.
  • After a couple of years with Cortana and never using the voice element of it, I've turned it off, don't have Siri active on my iPhone, and I'll never have a voice activated device in my home. Not ever. The potential for abuse is just too great.
  • You can say the same thing about owning a device that connects to the internet. "The potential for abuse is to great". It's your loss if you don't want to be involved in the future.
  • Cortana is future keyboard of W10. But I still wait for my language support.
  • I guess its the far field voice technology which has resulted in the limited release
  • I want a personal assistant having the combined power of Cortana, Alexa, Siri, Google Assistant, Watson etc.
  • Don't really care if Alexa or Cortana is on my PC. I have a Alexa device already, why do I need it on my PC's? At some point Google will just introduce Google Home to Chrome as a extension and blow everything out of the water. The only company with more influence then Amazon is Google and both want a piece of the Window AI action especially since Windows is so big in enterprise.
  • Exactly John, Also, Google is coming with AR glasses too (not google glasses) that will blow the beef bucket form of HoloLens out of the water too
  • This strikes me as Much Ado About Nothing. OEMs are desperate to sell Windows PCs in an increasingly mobile world. Amazon is desperate to sell Alexa in an increasingly Google world. OEMs are just trying to differentiate themselves, because they are essentially all selling exactly the same product. The problem is, Windows PC sales have been declining for 7 years now. It won't be long before we see a Dell and/or Lenovo and/or HP merger (or Acer/ASUS/whoever just folds up and leaves the market). However it works out, the Windows PC market is ripe for some form of consolidation. That companies on the wrong side of the equation are teaming up, should be surprising to no one.
  • you do know cellphone are in Decline.
  • Android smartphones - and so far just for the most recent quarter.