Switzerland is the latest country that has laid host to the Lumia Windows Phone challenge, a Nokia marketing campaign which is taking a number of countries by storm. Much like the famous 'Smoked by Windows Phone' competition that Ben Rudolph started back at CES 2012, the Lumia Challenge puts a Nokia Lumia 900 Windows Phone against a competitor device.
Should the participant beat the Lumia they pocket a prize, but should they lose they have to publicly admit defeat. According to Nokia Switzerland, the Lumia 900 won 197 of 200 challenges. Locations included Zurich, Bern, Basel, Lucerne, Winterthur, St. Gallen, Neuchâtel, Geneva and Lausanne.
While everything may appear doom and gloom at Nokia HQ with all-time-low stock prices, upcoming Windows Phone 8 ("Apollo"), and difficult times ahead for platform penetration, the manufacturer can at least still gloat at the fact Lumia smartphones are more efficient than the competition.
Source: YouTube; thanks, Roman, for the tip!
Rich Edmonds is Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him over on Twitter at @RichEdmonds.
Good luck winning the Bing Local Scout challenges! There is no content at all for Switzerland. I fire up Scout in Geneva and get everything in Ferney-Voltaire, just across the border in France.
How about in Canada?
I want the competition in Canada
It was in Toronto for a couple weeks, the Microsoft version.
No... My ears are deceiving me... I know they're not speaking english but the guy at 1:08 sounds like he's saying "Holy F#@!ing S#@!" hahaha
I wish I could understand what they were saying in the video...
Just seeing their expression is pretty funny.
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