Microsoft and Sprinklr team up to create new experience management suite

Microsoft has announced a new partnership with Sprinklr, a company which creates social-based customer service platforms for businesses. The two companies will collaborate on a new experience management suite powered by Azure.

Sprinklr was founded in 2009 and currently has over 1,000 employees with offices in 10 countries. In a blog post, Sprinklr president and COO Carlos Dominguez stated:

As part of our collaboration, we're extending our platform to Microsoft's Azure, where we will host new, joint customers on a hyper-scalable cloud that can move at the speed of social. We're also pleased to share that we intend to work with Microsoft to develop a future solution by integrating our experience management platform with Microsoft's customer relationship management (CRM) solution, Microsoft Dynamics, their business analytics suite, Power BI, and their leading cloud productivity suite Office 365 to power a next-generation experience management suite—all hosted in Azure, the cloud trusted by more than 85 percent of the Fortune 500.

The specific financial terms of the partnership between Microsoft and Sprinklr were not revealed.

John Callaham