Microsoft pokes fun at iPads in Surface Go holiday ad

Ah, the holidays. A season of gifts, time with loved ones, and a little ribbing between tech industry rivals.

Microsoft is going all-in on that last one with its new holiday ad for the Surface Go, poking a little fun at the iPad and Apple's ambitions to make it a PC replacement.

Set to the tune of "Grandma Got Run Over by a Reindeer," the ad sees a girl joyously professing the merits of a Surface Go over the iPad.

"Grandma, don't run out and buy an iPad. Fine when I was six but now I'm ten," the girl sings, implying the iPad is a toy meant for a younger audience. "My dreams are big, so I need a real computer to do all the amazing things I know I can." Ouch.

This isn't the first time Microsoft has taken a swipe at iPads in its Surface commercials, and Apple has even fired back with its "What's a computer" ad. Whether any of this light back-and-forth is making a dent is debatable, but it's fun (if a little cringeworthy) to watch.

Surface Go is available starting at $399 from Microsoft.

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Dan Thorp-Lancaster

Dan Thorp-Lancaster is the former Editor-in-Chief of Windows Central. He began working with Windows Central, Android Central, and iMore as a news writer in 2014 and is obsessed with tech of all sorts. You can follow Dan on Twitter @DthorpL and Instagram @heyitsdtl