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Nokia Lumia 800c officially launches in China

China Telecom and Nokia have launched the first CDMA Windows Phone in China, the Lumia 800c. Following the official launch of the Windows Phone platform itself earlier this month, the 800c will likely be accompanied by an expensive marketing campaign to really provide the device with some steroids in able to throw a heavy punch at competitors.

Stephen Elop explained the company's excitement:

"We're excited to introduce our first Lumia smartphone, the Nokia 800C, to this important market with our exclusive launch partner, China Telecom. Working closely together, we've created a compelling, locally relevant experience on the Nokia 800C especially tailored for people in China."

Wan Xiaochu, Chariman of China Telecom, also expressed enthusiasm:

"This grand launch for China's first CDMA Windows Phone represents our optimism and excitement for the future of Windows Phone and Nokia Lumia in China."

The manufacturer and carrier aren't halting at just the Lumia 800c, as there are plans to introduce the low budget Lumia 610 (also in a CDMA variant) to China Telecom's customer base in Q2 2012. The Lumia "610c" (following the 800c with regards to branding) will be targeting younger audiences - something Nokia intends to achieve on a global scale to rejuvenate the company brand.

The Lumia 800c is available in both black and cyan colouring, and sports a 3.7" AMOLED ClearBlack display, 1.4Ghz processor, 8MP rear-camera (with Carl Ziess optics), and 16GB storage. Consumers who make the purchase will also be able to enjoy the experience with exclusive Nokia apps.

Nokia Maps will be available, with local content support from Fantong, Jiepang, Ctrip, Qunar and Soufun. Nokia Drive is also present for the Chinese market and will sport the same turn-by-turn navigation enjoyed by those in other supported countries. Finally we have Nokia Music, but the service comes limited with 12 months worth of free music, after which it's unclear whether consumers will have to pay a fee to continue using the streaming service.

So what's next on the cards for Nokia and China Telecom now the handset has been officially launched? The two companies are collaborating on a number of plans, including one to feature the Lumia 800c prominently in Tianyi FlyYoung shops, a youth-centred sub-brand of the carrier. Another plan is to bring integrated China Telecom services right to the Lumia 800c home screen, including music, games, videos and integrated reading apps.

Those who purchase the Lumia 800c will be eligible for exclusive apps, including magazines from Trends, and special offers for the free download of popular titles on the Marketplace - 100,000 free downloads of Fuit Ninja and Plants vs Zombies. Speaking of Trends, the provider of fashion magazine apps, the company will be providing Lumia owners with free access to "For Him Magazine" (FHM), Harper's Bazaar and Esquire magazines in the Marketplace.

Microsoft will also be playing a part with the Be Top programme, which is designed to encourage and support developers in creating apps in China. As for availability of the Lumia 800c, the smartphone will be available for purchase through Tianyi FlyYoung shops (China Telecom), Nokia brand stores, China's top chain electronics stores including Suning, Gome, Funtalk, D.Phone, and CentreYou, as well as regional channels and online shops such as and The Windows Phone is sold without contract for 3599 RMB ($570).

Check out some more photos after the break (below photo credit: @Chassit). Source: Nokia

Rich Edmonds
Senior Editor, PC Build

Rich Edmonds is Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him over on Twitter at @RichEdmonds.

  • If wp don't become a huge success in china this year , we WP lovers will have to call it quits.
  • Do you remember the Xbox? Trust me, Microsoft will not call it quits, they have boatloads of cash to dump into it.
  • ok, so does anyone know if I grab one of these bad boys on eBay, will it work on Verizon?!?
  • yes PLEASE someone answer I hope I can do it for Sprint if so I have part of a monthly bonus I can blow on this as soon as yesterday!!
  • Here are some specs that may or may not be accurate:

  • Both use CDMA2000
  • We use USIM cards in CDMA2000 phones. I can only be sure that Verizon Phones can be used in China. You may try to write the phone number into the 800c. 
  • The Verizon iPhone could be jailbroken and used on China Telecom, so it might be possible.
  • I have to say, nokia can score some stunning successes in China.
    After all, nokia is THE premium brand in china, I still remember the days with the nokia n95.
  • ahh, I loves my N95!!
  • eh, wasn't trying to be stupid-cute.. *loved my N95
  • I loves your correction :) More wp7 trolling in good fun.
  • I too would say they have a lotof opportunity in China - but I wouldn't say that Nokia is still the premium brand in China any more,
  • Microsoft will never call it quits with windows phone. Regardless of the success in china. For windows phone to be discontinued will mean that Microsoft as a software company will seize to be irrelevant. Its an integral part of they're ecosystem. Especially after WP8 and windows 8 launches when they're services become fully integrated.
  • And their. Lol, we're just trolling in good fun. We get what you mean.
  • I mean relevant
  • and cease* :D
  • My friend from china tells me, people are waiting for this phones.. They love it there, specially with the exclusive Chinese apps.. Can't beat that.. And the price OMG