What you need to know
- Razer has helped save over 100,000 trees through its Sneki Snek campaign.
- For each piece of Sneki Snek merchandise sold, part of the proceeds help save 10 trees.
- Razer announced a Sneki Snek pillow last night at Razer Store Live.
Razer's iconic green color is featured on the best Razer laptops and plenty of Razer's other tech, but the company is also focusing on a different type of green. Last night during Razer Store Live, the company announced that it has helped save over 100,000 trees. Razer worked with Conservation International to save trees with its Sneki Snek campaign. The company also announced a new goal to save 1 million trees.
Sneki Snake is an adorable little snake that started off as a doodle from a Razer designer. It's gained quite a bit of popularity among fans, some of which have gotten tattoos of the little snake. Razer now has Sneki Snek merchandise. For each piece of Sneki Snek merchandise sold, part of the proceeds goes to Conservation International to save 10 trees.
The Sneki Snek plushie was the first piece of merchandise rolled out by Razer, and it helped the company reach its first goal of saving 100,000 trees. Now, you can buy a Sneki Snek head pillow that looks quite sporting on the best gaming chairs.
Razer co-founder and CEO Min-Liang Tan said of the campaign:
Razer shared a map outlining its goals for saving trees with the help of the Sneki Snek campaign.
You can read more about Razer's Sneki Snek campaign on the company's website.
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Sean Endicott brings nearly a decade of experience covering Microsoft and Windows news to Windows Central. He joined our team in 2017 as an app reviewer and now heads up our day-to-day news coverage. If you have a news tip or an app to review, hit him up at firstname.lastname@example.org.