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The real reason for Edge on iOS and Android is to extend the reach of Windows 10

Earlier in October, Microsoft made a surprise announcement that its Edge browser was headed to iOS and soon after Android. With the browser going open for anyone on Android recently, many users of Windows 10 are downloading – and liking – the experience so far.

In the original announcement, Windows Central clarified that despite the name, underneath the browsers were powered by WebKit for Apple and Chromium on Android. The issue is tangential to the purpose of Edge, yet many tech enthusiasts seem fixated that these are not using the EdgeHTML engine. Here is why it doesn't matter.

Getting into the Store

A primary reason for basing these browsers into the respective Apple and Android app stores is compatibility. Google is more lenient about letting competing products and technologies into its store, but Apple is not. Only browsers built on WebKit follow the guidelines for Apple meaning even if Microsoft made an Edge browser powered by EdgeHTML, it could never get into the store making the venture moot.

For Android, there seems little advantage to investing any Microsoft resources – including engineering and money – into bringing EdgeHTML to the OS. Not only would this delay things indefinitely there is no immediate reason to think it would somehow be better than Chromium.

Microsoft built its Edge browser specifically for Windows 10, including PC, HoloLens, Xbox, Surface Hub, and Mobile. It's tied deeply to the OS and optimized for it. Shoehorning that into a different native environment could be achieved, but the ends don't necessarily justify the means.

Edge is about Windows 10 and services, not the engine

The question I have frequently heard about Microsoft Edge on iOS and Android is why should a phone user even bother? Safari already does quite a lot including "Content Blockers" and deeper integration with macOS.

Likewise, Google's Chrome browser dominates even the PC market with nearly 60 percent usage and according to IDC Android commands 85 percent of the smartphone market, many of which use a default Chromium-based web browser. (Coincidentally, it is on Android where users of Edge get the most benefit since they can set it as the default system browser, something which iOS forbids).

But Microsoft Edge on iOS and Android is not necessarily about being better than Safari or Chrome, but about making Windows 10 more useful.

In this age of massive smartphone use, customers prefer browsers that work across the phone and PC. Syncing passwords, tabs, bookmarks, and history is a big deal for many. These features are even more transparent when the barrier to entry is just signing in with your Apple ID or Google account and it just "automagically" happens.

If Microsoft Edge doesn't have an answer to those syncing abilities, its further adoption is unlikely. Asking users to split their browser experiences between two different browsers – one for mobile and one for PC – is a strategy unlikely to win.

In this sense, it's not what powers Microsoft Edge on iOS and Android that matters it's the Windows 10 services it offers, which include:

  • Continue on PC: Go anywhere and pick up where you left off by seamlessly moving content between your mobile device and PC (requires Windows 10 Fall Creator's Update).
  • Data Sync: Your favorites and reading list are synced across your devices, so no matter the device, your browser is always personalized to you.

Sure, other features like Reading View and Hub View are nice, but it's the ability to extend your Microsoft Edge experience to PC – and vice versa – that gives Microsoft Edge its reason to exist.

Microsoft plans to bring password and tab syncing, eBook reading (for books purchased through the Windows Store), and if I had to guess even Cortana at some point to Edge.

Toss is an optimized browsing experience, clean and minimalist design, and likely some Timeline features coming in Windows 10 "Redstone 4" due in the first half of 2018 and Edge is now a piece of Windows 10 living on millions of smartphones.

Microsoft Edge on Android

Microsoft Edge on Android (Image credit: Windows Central)

The whole mantra behind the Windows 10 experience right now is about making it – and Microsoft's services – as cross-platform compatible as possible to deliver unique and compelling experiences to customers. Microsoft Edge on iOS and Android is a big part of this strategy.

But why bother?

One retort to all of this is: Why should Microsoft bother? People seem locked into their browsers, and it is not evident people will necessarily switch.

But that criticism misses the point. At least with syncing of passwords, browser history, bookmarks, and more available to those on iOS and Android Microsoft has, in effect, eliminated any barriers for users to switch to Microsoft Edge. Whether people leap is another problem related to marketing, mindshare, and in part making Windows 10 itself compelling enough for people to use. That is a concern, but it's at least not a technical reason anymore.

Microsoft Launcher (left) Microsoft Edge (right) are both extension of Windows 10 for PC.

Microsoft Launcher (left) Microsoft Edge (right) are both extension of Windows 10 for PC.

If millions of users say they don't use Microsoft Edge because of "X, " and you eliminate "X," well, that is progress. It's that simple.

Microsoft Edge on iOS and Android is likely the tip of the spear. Bringing features like Timeline, Cortana, cloud clipboard, cloud/A.I.-powered technologies, and broader syncing abilities could make Microsoft Edge a compelling alternative to Chrome for PC. It's this innovation that may eventually differentiate Edge from its competitors. Microsoft Edge being on the world's dominant smartphone platforms is a start.

In other words, don't concern yourself with rendering engines. Look at what Microsoft Edge does and you'll see why it is here.

Daniel Rubino
Daniel Rubino

Daniel Rubino is the Executive Editor of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft here since 2007, back when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, Microsoft Surface, laptops, next-gen computing, and arguing with people on the internet.

216 Comments
  • Trust me, nobody will bother except for a few tech savvy people like us who also happen to like Windows. That's a very small market and shrinking.
  • I see no reason to trust you on this, nor do you give a compelling alternative as to how Microsoft should extend Windows 10 functionality to the millions of iOS and Android users in the world, or, just as importantly, why bringing Edge to iOS and Android is a bad idea. There is no downside in doing this or a potential risk. Just potential benefit. 500+ million users of an OS is not insignificant and with laptop sales improving the choice for a browser is still dependent upon cross-device compatibility as being an important feature to consumers.
  • Nailed it Dan 👍
  • Remember how well Appleworks and Safari did on Windows.
  • Apple officially killed Safari in 2012, but arguably it was dead/undeveloped long before that; this was way back when mobile was still nascent. Moreover, Safari didn't actually do anything unique, IRC, making the comparison here very superficial. Safari on Windows always seemed like a "lets put it there just to have it" move; that's not what Edge on iOS and Android is though.
  • My point wasn't about how well the software worked. Both those examples were not very good pieces of software compared to others available. My point was at the time Apple was trying to stay relevent. Eventually iTunes was something Windows user needed and finally Apple got a presence on Windows devices (as well as Quicktime). Is Edge really something ios or Android user need? People need Office and will download those to iOS and Android. Heck, I don't even like Edge on my Windows 10 machines and rarely use it anymore.
  • When is iTunes getting on the Microsoft Store btw? Still waiting on that miracle 😅
  • While I personally see the benefits and how this all applies, the same arguments didn't help with Groove or Windows Mobile in general. Hoping for the best, but we'll see...
  • I'm quite surprised I have to explain this, since you have witnesses firsthand how the Microsoft history looks like. Edge is not able to gain any traction even on its own platform, Windows. The small market share it does have is most likely because it is the default browser. Now imagine all those people who are already in much healthier platforms like android and ios. Why would they install Edge? They are more likely to install Chrome on Windows than vise versa.
  • I wish people would read the article completely before commenting...
  • You think i didn't read? Lol.
  • Or comprehend what you read..
  • I agree with Dan on this one. Sure the probability that they will install chrome on PC is higher. It becomes even higher when we consider how strongly smartphones have become primary devices for regular people. But, having edge on android is very god thing as Dan very rightly said, it eliminates the reason that someone might have for not switching to Edge, which definitely is a good thing. I don't know why you don't see it. Someone trying out new browser before this would not have even considered Edge but now they will. I installed it and set it as default but I am just a fan so doesn't really matter lol. But having Edge on android and iOS is a very good thing. Next thing they should really focus on is improving cortana experience on android and iOS other wise she will die. Smartphones are the entry point to tech products these days, MS has to push even harder on android and iOS for itw products. And now since it is 110% clear, WM is gone and they working on something else, it is very very crucial that these products, Edge, Cortana, Outlook, Office stay relevant untill then.
  • To Daniel's point and to play along with your point... the people "who only use it because it's the default browser," may see Edge in available in the Android/iOS store and then may more likely use 'pseudo' Edge since it's what they use on their PC and are interested in syncing bookmarks/services. If anything, assuming the experience is good, it will help bring more traction to Edge on Windows 10. Plus there are many people who use Microsoft Launcher and will likely eventually be exposed to Edge that way too. Yes, I know and everyone know's about Microsoft's history. It doesn't mean they should just give up. As Daniel said, I think this is a nice play that doesn't have much risk that I can think of.
  • Umm, not sure if people will change to edge on their phones, most will stick with what is default, using a second browser on Android is not great, the only browser as default is chrome, you can not change that, which, I am not impressed with.  I have Dolphin installed on my phone, but I mainly use Chrome as it is easier to use, intergrated into the OS. Edge may do ok for say businses people who use te MS eco system, but I think it will be few and far between.  i will not be using Edge as i do not use the MS eco system, but then i am only one person.    
  • I have an Android phone and set Edge as the default browser yesterday. It can be done.
  •  I have had no look with making a browser default, i may look again.  i would like to make dolphin default.
  • Huh? You can definitely change change default programs on Android. It's iOS which you can't change the default programs.
  • Yeah, I can change mnost apps default, as i use the origianl text message app that came with the origianl Adnroid that was on my phone instead of Androids all one app and also video polayers, but I had no look with making a browser defualt, i may look again.  i would like to make dolphin defualt.  
  • Go to appa then locate chrome then in the details find *clear default* then nextime you click a link, you will be asked to choose an app to open with then theres an option to make that option permanent
  • I am stupid, do not agree with that :)  i went there and found thhast no defauly have been set,  because I always clikc on just this once when asked to open in chrome or any other browser.  Oh dear, I should have thought of that.   Thanks for waking me up :)  
  • I still us IE on all my devices.  Even my Windows 10 computers.  Can't use it on my Window 8.1 computers, but why would I?  There is nothing like the Moder IE on Windows 8.1.  Nothing!  
  • Agreed, nothing compares to metro ie on a tablet, windows 10 and edge don't even come close.
  • It already made effect on me, after installing Edge Preview on my Android phone I just disabled Chrome, and I feel my phone is less Google and More Microsoft everyday. The only 2 apps I keep of Google are Maps, Street View and Youtube, all others are disabled and updates are uninstalled.
  • True enough, I use Chrome on my windows machine and on my Oneplus 5.
  • Real question is why should Microsoft bother with Windows 10 at all. I'm not trolling here. Your article is right about the reasons why Edge is coming to those mobile platforms. But can this really win new users? Or is it only a desperate strategy to slow down the erosion? New users are mobile-first (read: No Windows) or coming from Chrome OS (education). Microsofts Windows 10 strategy didn't worked (1 billion devices). So why even Windows anymore?
  • "Why should Microsoft bother with Windows 10 at all."
    Mobile is still big, but companies like HP are arguing that it's PCs that are making a comeback. HP just beat Q3 expectations with 12% and 14% increase YoY in PCs for enterprise and consumer markets, respectively.
    "Q3 was another outstanding quarter of successfully executing our reinvention strategy. We stabilized supplies revenue a quarter earlier than expected, posted double-digit revenue growth, delivered non-GAAP earnings per share at the high end of our previously provided outlook range and generated approximately $1.7 billion in free cash flow." - Dion Weisler, President and CEO, HP Inc
    Meanwhile, AT&T is now reporting $900M decline in phone upgrades, partially attributable to lackluster sales of iPhone 8. Those are just facts. PC and Windows 10 are far from dead, in fact, it may be the new growth area. It's tablets that failed in the market to catch on and maintain; they never defeated PCs. Plus, whether you agree with it or not, Windows Mixed Reality is a free upgrade part to all Windows 10 machines and may also push growth/innovation in the PC market.
  • You forget: The day Android and Apple allow you to 'do more', Windows dies instantly. And that day will arrive sooner than you think. Like I've said a billion times, the movement is from mobile to anything else. NOT the other way around. Why don't you understand this after all we have witnessed? People are emotionally connected to mobile, not to desktop. Windows has no future without mobile. NONE. ZERO.
  • It's not that simple... There is a lot of room for PC 💻 in an enterprise world and lot of companies are attached to Microsoft (like mine) and we are starting the migration to Windows 10 (about 300k PC) so as you can see the world is not made only in mobile. Maybe in 5 years the tech guys would bring their mobile preferences to the enterprise table and with technology like continum will help to make the transition. Even though in many works the experience to use a PC is much better than a mobile. So I don't agree when someone say the future is entirely mobile. Sure, the future is around the corner.... 🤔 let's see....
  • Crise. Windows has no future without mobile?  Tell that to the 85% of PC Gamers rocking an Android phone. They won't give up their PC and will have either an iPhone or Android phone. What is this hard link between phone and PC you've just dreamt up? LOL
  • "Crise. Windows has no future without mobile? Tell that to the 85% of PC Gamers rocking an Android phone. They won't give up their PC and will have either an iPhone or Android phone. What is this hard link between phone and PC you've just dreamt up?" *New* users is the important part here. People have a phone before they have a desktop PC. Lot of kids use Chrome OS before they can chose their own system.
  • It's at about the same time. They get a phone when going to school and needing a laptop or desktop. And when proper gaming machine is needed, a Windows machine is really the only option.
    Over here, just very few use a Chromebook, not even schools, so you must be living in the US. I live in Europe.
  • And look at the sales of Windows powered Tablets / Convertibles / 2in1s vs. sales of Android devices. Windows +10% in Marketshare (now at 32%, iPad at 40 (+2%)) has overtaken Android with arround 25% (and some percentages go to Amazon Fires).
  • Depends. Richer countries may have both devices. I think it is irresponsible to give kids a phone first. Why start with chrome? That depends on the school or what they use to start at school for study, not a mobile device to Snapchat. They can easily do win10s instead of chrome. Most of the world use Windows not chrome or mac OS.
  • If you think Android is not going to offer 'real' games in the future you are underestimating them. Btw, 85% tells nothing about the hard numbers. It's just millions. Nothing compared to the billions of Androids.
  • People use both and will keep doing so. Sure Windows has a future without mobile. Are you drunk?
  • I will continue to disagree with this point. I use my cellphone just like the rest if the world. But not everyone is tied to their phone like it's the end all device. It will never replace my PC or big screen or physcial components. There are many things I like about my phone that I don't like about my PC and vise versa. Just because there are better forms of energy dosent mean gas just stopped being used. People have been saying electric cars would be taking over for decades. Some things just work and that's that and a PC is here to stay for a long time. Change the form factor all you want but it's not going away nor is windows. Do yourself a favor and go to any big corporation and you will see why. 
  • @jerhomey
    People have been saying electric cars would be taking over for decades. Some things just work and that's that and a PC is here to stay for a long time.
    It's time, the Chevy Bolt is awesome and so fun.  Everyone major city dweller should have one! :D
  • Crise:  I'm not sure what world you live in, but most businesses cannot survive without their computers, which can do things that simply are not possible on mobile, yet (come on Andromeda Win10 on ARM); I personally use 3 PCs (desktops at home and the office, and a laptop), but only 1 mobile phone, and I am not alone in this respect.  The vast majority of desktop PCs run MS Windows, so this does not sound to me like a platform with no future; but it certainly can benefit from linkages with mobile devices.  The transition between our Win10 PCs and Win10 mobile phones has been pretty seamless for several years now, and with MS bringing Apple and G**gle into the mix can only strengthen their position.
  • Tons of businesses are moving to web based applications and they can work perfectly on other platforms. Like said below, Microsoft can pray Apple and Google don't get real serious about the desktop market real quick. And I'm quite sure they are about to;) Microsoft and you are sleeping and blind for the mobile movement.
  • For this discussion, web based means browser based; none of the web interfaces we use are certified in chrome, just IE (yeah yeah).  For those, will it be easier to move to chrome or edge? Theoretically it will be common across everything with modern cross browser html, but they all still have their quirks.  IT will 'certify' it for one or the other.
  • You make it sound like that even if Android and iOS do get serious about desktop, then it's just a snap of a finger and everyone will flock towards it and it'll be a great experience. As Daniel has said before Microsoft and Apple/Android are working on the same problem (of having a unified OS across multiple form factors) from opposite directions. How can you be sure that what Apple or Android does will be successful. Just because a company is successful in one aspect doesn't mean they will be in another as we have seen with Microsoft who basically started out with and is successful with desktop having a difficult time moving into mobile.
  • Most enterprise desktops use mail, office and internet. All enterprises have already adopted Android/iOS smartphones and tablets. As a huge Windows fan and full stack developer i really want to see any bright future. But as a realist i think the Windows platform is in serious trouble. Its not hard to see that Andoid OEMs will bring 3in1 at first. But Android 3in1 devices would be really 3in1, because you have access to all 2 billion Android apps that (consumer) people use. On the other side you have (Android) Microsoft apps. The rest that can be virtualized. Sure, there are some use cases like developers or some other special use cases where people will continue to use Windows. But Windows will become more and more irrelevant. On the other side we will see that ARM devices will increase performance. Especially GPU manufacturers will provide more competive performance and (mainly) increase GPU drivers on Android. I am really sure that at some point OEMs will target the gaming market with more serious effort. The current direction of the Windows devision will ultimately fail and i am really asking myself why after all these many fails (Windows 10, Edge, Xbox One, Windows Phone, Universal Apps, Kinect 2, Groove, Surface) there are no consequences for Myerson or his executives.    
  • 'Doing more' on other platforms is actually a pain in the backside. iOS and Android have a long way to go before users can comfortably get PC productivity. This stuff takes years of refinement, and centralized feature release, neither of which iOS and android have as they rely so heavily on disparate third party apps. Microsoft enjoyed  the .net wave to themselves, and those UI patterns offer more flexibility and are now embedded in highly functional software like photoshop. If iOS and android could do it better they would.
  • Well, nobody said Windows 10 is dead. But why should Microsoft invest a lot of money to develop this OS, and especially related to this article their browser, just because HP makes money? They gave up on Windows on phones, they gave up on the Store (that is at least what I think the rebranding and death to music content is suggesting) and it will come sooner than we might think that Android will be ready for the desktop. It is not yet, and Apple has lost focus in the professional market, but Nadella should prey that Apple and Google don't invest in those areas. And Mixed Reality, seriously, do you believe this is more than just a niche product category?
  • Satya does, but then again, he looks more like Googles version of Elop every day.
  • Good point.
  • I suspect lot of the downturns in smartphones is due to people realizing that their current phone is good enough and they don't need the newest version for one new feature. This doesn't mean people are switching back to PCs. In fact, most PC upgrades our business is seeing are replacing our old systems and there isn't any sign of growth.
  • Bingo.
  • I suspect lot of the downturns in smartphones is due to people realizing that their current phone is good enough and they don't need the newest version for one new feature.
    As was/is the case for a lot of the downturn in PCs.  I use PCs exclusively; I do not have nor want a smartphone.  I use two PCs on a daily basis: one desktop and one laptop.  The desktop (or its motherboard and CPU, anyway) is about five years old (i5-2500k), whereas the laptop is nine years old (Core 2 Duo).  Both of them perform to my satisfaction and are wholly capable of doing what I require them to do.  They both run Windows 8.1 and Linux Mint 18.2 in a dual-boot setup.  This is the oldest my hardware in current use has ever been, since I started using PCs back in the MS-DOS 3.3 days.  PC hardware has never kind this kind of usable lifetime before... back in the mid 90s, we used to joke that a PC that was cutting edge was obsolete before you got it set up at home.  It's not like that anymore, and while I enjoyed the rapid advancement and the opportunities it gave for me to upgrade my stuff, now I appreciate the longevity of hardware that remains relevant for years and years just as much.
  • Just wanted to say thank you for this. Good article. Good points. Can't find anything to disagree with for once ;-) I just want to point out the analogy that can be made between Edge and WP: WP came into a market when people had already chosen their solutions. While WP did do quite a few little things better (and some things worse), it never did really big, obvious, spectacular and easily understood things better. Lacking that, people just never saw enough of a reason to leave their familiar ecosystems for something new. Edge is in the exact same position. Those people who care about their browser have already chosen their solutions. In contrast to the smartphone wars, the browser market even offers a truly independent solution (Firefox) that can already do all the things mentioned in this article (and more), accross all ecosystems. While the features mentioned are nice, it's really just Edge playing catch up (sound familiar?). Edge must bring something unique to the table which their competitors can't easily copy. Many people must view it as something highly desirable. It must be easy to understand and easy to market. MS must deliver something like that if they expect people to leave what is already familiar to them for something new. If MS can't bring something like that to Edge, and is content to only bring slightly more polished solutions to problems their competitors solved two or three years ago, then they might as well throw Edge out now.
  • Really Microsoft should just get out of the os business altogether, they've done nothing but wreck and ruin windows since 2012.
  • No downside except resource use, which is the gamble that's always made.  I agree they needed to do this, but i doubt it'll matter. edge is essentially dead on desktop where ms has a monopoly (usage isn't much different than wp before they decided to kill it). i can't imagine they'd do better on a market google dominates, when google dominates on the OS microsoft makes. There simply is no way for them to recover in the browser market at this point. They're trying to save windows as a platform, but failing badly. the rise of chromeOS and android have put a time limit on the survival of windows x86. These edge on ios and android resources could probably have been better used in other ways. 
  • "These edge on ios and android resources could probably have been better used in other ways. "
    Compared to the drag on resources that W10M was I think two apps where the engine is a given is quite minuscule for Microsoft. Either way, they have to try something. Saying it's hopeless is not really a strategy either.
  • The problem Daniel is they should try HARDER where they should. Mobile!!! By clinging to other platforms you admit your loss. And a loser never wins.
  • Retrenchment was retrenchment, MS retrenched from Windows Mobile 10, and that was that....
    After that, in the present, are you 100% sure of what MS is planning, doing, or trying to do, with mobile?.... Just because we don't see anything today what does that mean? Can you say for a fact that you are 100% sure that MS isn't doing anything with mobile as we speak?.... If you are please tell WC your sources, because they might be interested in having a talk with them.
  • I'm 100% sure they are doing nothing. If they are, they are beyond stupid by killing the store and any developer interest before something arrives. Making it dead on arrival.
  • I doubt if you have the inside track.... And, as far as mobile goes, and retrenchment, from this point it depends on how you look at it.... Nadella might just be trying to start with a fresh slate. I mean start fresh fresh fresh.. Considering the misshapes of the past, that might be the only way to ensure things work. It just depends on the perspective, and if you're willing to set aside what's happening currently in mobile... MS might be looking forward to 2025, when none of this current smartphone era stuff is as important... WHO KNOWS!!.... Just don't alow yourself to think that tue current market of iOS, Samsung, Apple, Android, and Google, are the end of technology indefinitely... Do you really believe your grandkids will be using an iPhone25? Lol.
    Don't panic, because I promise you times will change.. How old are you, may I ask?
  • @rodneyej who are you replying to? 
  • Crise
  • There are simple bugs in windows mobile 10 that indicate the teams working there had minimal resources on number of developers and developer skills. The project is as amateurish as it can get. It had zero priority from microsoft. Thats why it failed.
  • True.... At least true for WM10. Now, there was a time when MS did put fourth some effort for WP.. Not as much a they should've, but definitely not zero effort.
  • "they have to try something" 500 MILLION active users. This is a huge base, and it would be nice to see them take another crack at mobile from any other direction. They should do some commercials showing the audience how you can use Windows as WINDOWS and not some crippled full screen iPad like paradigm. Show folks in real time how great Win 10 is with touch, and PLEASE no clapping and whistling in the commerials. Please.
  • At last someone who understands. I wonder if Daniel even realizes how desperate the words sound: 'they have to try something'. This is a summary of the state of Microsoft. They didn't even try with mobile, and still they keep pretending they did. They killed Windows phone years ago when there was a real traction. But typical Microsoft they only looked at the market share in the US. There were plenty EU countries with at least 10% market share. That's a really healthy position. They could have simply kept that slow growth. But they made stupid decision after decision.
  • Many people, including Rubino, tried to justify MS' US-centric practices. They bought Nokia and abandoned sizeable markets in India, Africa, Brazil and Europe. All for some mythical US market dream. The US already had two OS's. Maybe being aggressive in a market without iOS would have been a smarter choice...
  • A typical US problem, thinking the world IS the US. With Nokia they had a chance Apple and Android didnt- a world brand. They managed to blow that. I think MS launcher is a decent mobile plan, as it supports desktop while allowing MS too build a sort of virtual mobile platform. I just retired, no more Outlook Exchange and Word
    for me. Moved to Android, then Chrome, then Google Calendar. Next up - Chrome book. I liked Edge but didn't work a few months ago on Android and I switched to Chrome, moved my bookmarks and I ain't switching back.
  • I deal with people every single day that do not even realize that there are FREE versions of Office, with all the goodness of Document Sharing etc, PEOPLE DON'T EVEN KNOW ABOUT IT. Microsoft does not market to the Consumer, what a waste. One single TV commercial pointing out the fact that Office is Online, but they can't even manage that level of awareness for the Consumer. Its pretty pathetic.  Instead of quitting, they should have tripled down on Consumer.
  • Your comments are true, but stop panicking.. Lol
    Something good is gonna come out of W10. Trust me. Just go om with your life, and enjoy your free time. Get an Android device, and keep following the news. Be patient.. And, if you can't be patient then don't count on anything. It's as simple as that... But, Something great will come out of Windows 10. You'll see.
  • What MS resources DID W10M really use? Do you have actual numbers? It seems that co-development of a Mobile SKU, especially with the anemic way MS did it, would not take up more than a dozen of devs. Also, MS paid for LinkedIn $26,2 BILLIONS. For bloody LinkedIn. 
  • Edge on iOS and Android might be easy to develop for Microsoft. But they are the bridge to the desktop version (that's what your article is all about).
    And I'm pretty sure that developing and supporting this browser is not cheap.
  • i agree they have to try something and a blink edge will be better than Windows edge. For example, running the RC of FCU, on lumia 950xl, it took me 34 seconds to load this page to reply to you. Images never loaded at all. That's on a 50Mb connection. Edge is unpopular because it is objectively bad. Perhaps using a superior rendering engine might change that perception. 
  • Re: Daniel: BOOM!!!!! Re: crise: [Price is Right Lose Jingle]
  • ....just in case any of you are too young to get the reference, here’s the aforementioned sound effect: https://youtu.be/_asNhzXq72w
  • I agree. There is no downside, in fact, tying the millions of phones the greater % of a billion users to Windows 10 via IE is actually a genius idea. Microsoft using the old expression"If you can't beat them, join them" has savy business wisdom... 
     
  • I think you are Mistaken. Based on the success of Outlook for Mobile, lots of people will at least give it a try. 
  • That's a remnant of the past. New users will not register with an outlook address but with a Gmail.
  • I love commentators who claim to speak for all users.
  • What users? Yea exactly, you are in the 1% club, so yea, I'm practically speaking for all users.
  • You actually speak for no one but yourself. Perhaps if you provided data in addition to conjecture it'd be more interesting.
  • I speak for those who are on android central and imore. How big is this news there? My point is made. Microsoft should invest in their own platform.
  • Lol, that's about as good a representation of an "average device user" as you'd get looking at WC comments
  • Actually, no point is made with what you said. How is outlook on mobile a remnant of the past? 2 million ratings with 4.1 stars, 100 million downloads. Google play labels it as #2 under top free productivity. Sure the ideal thing for Microsoft is for you to use their email service, but you can also connect to other email services other than outlook.com too. You don't have to like it or use it, but other people do and they aren't just tech savvy people/MS fans on WC.
  • I disagree with you, I just downloaded Edge Preview on my Android device today and is amazing how good is reading view feature, I tried it on couple of websites and it works fine on some and not so well on others since the text you can read is limitted, but once this feature is fixed, reading articles on your smartphone is going to be much more confortable.
  • Data on browser usage show people are not at all 'sticking' to browsers, at all... when i was little 'everyone' used netscape navigator, than IE came all powerfull, Firefox, Chrome, Safari, market shares keep jumping up and down... see:  Wikipedia browser usage statistics So if they find a way to improve Edge, and make it available to more people, i'm sure people will change again. Browsers are far from perfect, and because web content keeps changing, the 'perfect browser' will keep changing too. Web apps are getting more and more important, so a slightly better browser will give you a lot better Experience. There are so many reasons investing in a browser is still worth it!
  • Well, I'm looking forward to it. I often have to download files from websites, and on Firefox, it's a bit of a guessing game as to whether the download will work at all, or where the file will end up. Since I already have everything on OneDrive, I will welcome a browser that is integrated into the same ecosystem. And if we can swipe back to previous pages, so much the better.
  • My favorites are not syncing. Is this just my experience or has this feature not been added yet?
  • Same here. If that's the case, what is the point.
  • No issue here. Mine are fine.
  • Mine took a few minutes, but they are all I there now
  • mine synced fine (on android)
  • It's typical Microsoft. It just doesn't work out of the box.
  • You're adorable
  • Now I'm getting a "Can't sync (oxa04a0002)" message in the app.
  • Favorites is why I moved to Chrome, since I had a bunch of old Google favorites. (New Android phone, no Edge browser, lots of
    old Google bookmarks). My Edge favorites are in a folder in Chrome. I didn't have time for Edge to catch up, which is apparently getting there.
  • Firefox <3
  • I used to love firefox and haven't used it in years, but for some reason I always had a laggy experience on my pc. It's probably improved by now, but now I switch between Edge and Chrome.
  • Not really, I really like to see the Edge logo on my Android device, It reminds me I'm a Microsoft fan. And I'm never going to use Chrome again after seeing Edge on my phone gets better scores than Firefox in html5test.com  
  • Nice piece. I wish they would do a skin or something too, or even release a clean Android MS phone in their stores. Give me a 960 xl, 4GB of RAM, 3700mAh battery, Snapdragon 835 and the same camera as the 950 XL, and I would get it. I know the do Arrow/MS launcher, but it still does not feel quite WM enough for me to have an easy transition.
  • Add Zeiss lenses 😁
  • I just received my LG G5 and I will be using both the launcher and browser hoping that the slim hopes of Windows Core OS does see the day and I WILL be back if that does happen.
  • I have a feeling that "Windows core OS" will be the next big thing.
    Let's hope.
  • I'm with you on this one Daniel.
  • I've said this somewhere but I think when tabbed syncing feature occurs, there's no reason to "Continue to PC" unless for marketing reasons, which isn't a bad thing.
  • I would say yes and no. I don't necessarily want all my tabs to always be synced to every device. I can definitely think of times when it can be useful, but I'd rather choose to continue certain tabs or specify a group of them to continue on the pc
  • When I switched from WP to an iPhone two months ago, I converted my PC browsing from Edge to Chrome so that I could continue having syncing across my PC and phone browsers.  If Edge has been available for iOS back then, I would have stuck with it on both phone and PC.  So yeah, right idea, but it just missed the cut for me, unfortunately. I don't think I'd migrate back to Edge at this point, unless it added content blocker support on iOS, which for me is the only thing Chrome on iOS is missing.  On the PC, the browsers are basically 1:1 for my usage.
  • Using Edge on an already vulnerable Windows machine is risky. http://www.tomshardware.com/news/pwn2own-2017-microsoft-edge-hacked,3394...
  • Did you see how there is a fake ABP extension in the Chrome store that served invasive web adds to over 37,000 people who mistakingly downloaded it? That happened 2 days ago.
  • Whoa! Not invasive web ads! I will take ransomware anyday over invasive web ads!
  • Don't be flippant. If you can't see the security failure there and just blow it off you're not taking this seriously. Also, if Windows is so insecure and you don't use it why are you even here?
  • That isn't a security failure. Nothing was compromised or exploited. It was certainly malware, but it does show the security in Chrome. Even though this extension was able to trick users into installing itself, the best it could do was serve them ads. There is a big difference between getting served ads and having your PC infiltrated by several different exploits. I have almost no choice but to use Windows. There are games only available on Windows that I play. I could probably use something else for work, but it is just easier since we are currently all in on Microsoft at the Office. Believe me, the day I can move away from it totally, I certainly will. That is the issue with Windows. People don't use it because they want to, they use it because they have to. Whenever a sufficient competitor is available, Microsoft struggles.
  • Cold blood killing pick up lines right there
  • Malware getting onto the store is a security issue, I don't know how you can claim that it's not. It's certainly not as bad as something more malicious, but it's still a security issue. As much as people claim WC spins MS news to be positive, there are certainly people who spin things too for other companies too
  • Because how it's going if people like him, me and other realists are not here, noone will read your boring articles, cause you have nothing interesting around Microsoft to engage readers with anymore and for some time now
  • You're implying that nothing has been fixed in the past 6 months?
  • You are assuming they were fixed or there weren't several other exploits they didn't need to use?
  • You didn't answer my question. And, yes, I am assuming they have been fixed.
  • I am sure something has been fixed the past six months. I guess we will find out next year how many times Edge gets totally exploited and opens up Windows to outsiders.
  • Totally agreed!
  • While I completely understand and agree with the article, it at the same time greatly illustrates the non-investment Microsoft did on Windows 10 Mobile/Phone. A dwindling market share doesn't happen overnight. NOW choosing to put Edge on ios and android is not smart thinking, but attempting to catch up. Yes, it ties, MS hopes, android and ios users to Windows 10, but truly, the downward spiral of MS mobile efforts are what led to this choice they had to make. A clear lack of vision, a clear lack of understanding and acknowledging the sheer NEED of consumer support, is what killed Windows Mobile. Marketing for the consumer market has always been Microsoft's Achilles heel, and if that does not change, C-Shell has no purpose beyond a few tablets.
  • Good products are required before marketing. It is really hard to market a poor product.
  • If they used the resources for this senseless endeavour to further develop WM10 we'd all be better off.  Such a let down.
  • Chrome on my Android phone, chrome on pc. No need for me to change
  • And still... you're here...why?
  • Why can't he be here?
  • Edge on my surface, and now Edge on my Android S8 phone.  Brilliant !!!!!!!!!!!!!!!!!
  • Am I the only one who love reading dan's comments. They resemble a pure debate
  • Hahaha it's one of his great works after nice article.
  • Can we PLEASE get the Adress bar and tabs moved to the bottom???
  • Just give me the functions of the Modern IE like on Windows 8.1 and I'm there!
  • You can move to the bottom on chrome, type chrome:flags in the address bar search for home a select enable. 
  • I am really happy. I had been waiting for it so long and finally, they did it. I have un-installed chrome canary browser from my Android phone ( unlocked bootloader, using custom ROM, so, I can uninstall chrome browser ) Edge suggestions: - Dark theme
    - Search bar at bottom
    - Inbuilt Adblock
    - Microsoft inbuilt bing translator to translate other language web pages into the native language. ( Cortana integration, Bookmark sync, Continue on pc - Wow. )
  • And a Home Button. I need a simple home button
  • If Edge would work on Win 10 I might use it on other platforms. But right now Edge crashes and has to auto-recover on too many websites for me to use it l.
  • I understand the  reasoning for this, but how about security? There is no way I'd enter a Microsoft account password on a droid or iOS Phone. At least at this point I wouldn't. Any thought on  this?  Microsoft screwed up by throwing out Windows Phones. All the "..but hey, we can do this..." will never make up for the loss of goodwill by all of the people who love their Windows Phone. Microsoft needs a change in leadership. It needs a CEO who will listen to the pleas of supporters to continue to make a product, rather than lie to them. 
  • You wouldn't input your password on Android or iOS, but you would on the most exploited platform available (Windows)? That makes no sense.
  • do you really believe they're a safer security bet than W10M on cellular network? I'm not a tech guy, just a big fan of Windows Phones. Thanks 
  • I am sure Windows Mobile is safe. Windows itself though...
  • This will most likely lead to an annoying extension war where you have to use Chrome for services by Google and Edge for Microsoft stuff. So Cortana and Office will rely more on more an handy functions that are exclusive to Edge, but Gmail, YouTube and all Google Play Stuff can do a little extra in you use them in Chrome (like Chromecast).
  • It's obvious why they have done this (for the reasons stated in the article) however Edge is doomed... I am moving to Android and have installed Chrome on my PC now... I feel no loyalty to Microsoft or their products anymore...
  • I'm digging the new opera. Edge crapped out on my banking site the other day (prob because they don't do qa testing on edge), and chrome freezes a lot esp when I leave it on certain pages that are ad heavy too long (gaming sites generally, keep it pg people). Work still has me on ie11 due to win7 and so I use either chrome or Firefox. Use Samsung browser on my phone it's pretty good. None of them fulfill every need unfortunately. What to do? Above are examples there are obviously more than that one instance that keeps me off one on another etc.
  • For similar reasons you mentioned I used all Five browsers, each for specific tasks...
  • I use only two. Opera and Edge. Edge works for some sites, Opera works for others. So far I have not encounter any sites that won't work on either two.
  • Well written and bang on really, Dan. MS strategy is to own as much user presence from MicroSOFTware! Returning to their routes in a lost battle field in mobile. I very much hope they come back to mobile as mobile is about software. The hardware is irrelevant. It is important but the best HW is only as good as the software it is running. Using Edge on Android and enjoy it. #1 fluid transparent to sync. Now MS in order to stay relevant MUST make their apps on Android and maybe, not sure have not used, iPhone better. In general their apps lack on both platforms compared to WM10. More specifically Outlook. They need to bring all the features over including separate calendar, people and mail.
  • MS needs to fix the security issues in Edge first. At the moment Edge is more hackable than Chrome & Safari...
  • good article, first here in a long time not carrying on about some future nonsense like cShell that has no impact on consumers anytime soon. the most telling thing was Joe/MS stating Edge on iOS/Android was one of the top requests and complaints from windows feedback. Each time i "do you recommend edge" with insider i put wording in there "useless browser software until syncs to iOS/Android. Dan clearly gets this, Joe B. seems to have seen it before he went on sabbatical. MS really turned the page here with Launcher and Edge.
  • I think its about time to use the same strategy the same way google has been doing on windows PC.  Flood their mobile platform with your own apps and programs and take over.  Google has been a leech on windows and now microsoft can do the same to their mobile platform.
  • This is absolutely right. Though it's too late and I don't trust them to make all features work. Indeed, synching bookmarks and all doesn't even work correctly on Windows 10 and Windows 10 Mobile... And... on Android Edge created at least 10 duplicates of my favorites... Well done (i know it's unreleased... Still...)
  • I believe that edge on android use chromium engine, not edgehtml, what mean that this brownser, on android, don't have the same experience that edge on PC.
  • as it states in the article ?
  • There is no real downside to MS doing this. I currently do not use Edge for two primary reasons. The first is poor Favorites support in Edge. The interface has always sucked but that's apparently being addressed with the fall update. The second reason, and this is the most ironic, is that my company is still using Windows 7 and since I cannot syncrhonize between home and the office I don't bother with Edge at home. And, as a developer I still have to focus on Windows 7 so everything Win10 (UWP) is irrelevant. Companies (and developers) not moving to Win10 is another big issue that has hampered UWP development IMO.
  • Favorites is not an issue on the desktop, but Microsoft needs to add Favorites to your Favorites bar by default, I had same issue more than 1 year ago and figured out that everytime you bookmark a site, if you want to show it on favorites bar, you need to specify this. Its annoying but it works as on Chrome or IE11
  • I downloaded the Edge preview on my Android 5.0 device and I tried html5test.com, and its identifying as a Chromium 58 browser, so to confirm with what Daniel said in his article, the Android Edge is based on Chrome.
  • Can't wait to be able to use edge and have all my save bookmarks and reading back! Since I dropped and broke my 950XL I've been using a cheap android and missing all of my stuff.
  • I'm using the edge browser on my Samsung Note. I like it! waiting for pen support.  This is the right move for MS. However, the bad news is the reason behind the move. The reason why MS never ported the browser to other platforms was because they knew that Windows was the top platform, not any more. By doing this move Nadella is acknowledging that Windows and MS in not indispensable any more. The same thing happened on Mobile. The ''retrenchment'' strategy is a acknowledgement that MS is not the top dog any more. I, as a MS fan accept that reality like one month ago the fact that MS no longer is this company that have this amazing ecosystem  (Windows, XBOX, Band, Phone, Music service). A ecosystem that was promised to us. 
  • Let's see... with an established history of killing off consumer focused products, why would any sane person make the switch?  I've been a loyal Microsoft customer for decades and I've just about had enough. My entire household uses 5 windows phones, Widows 10 on all PCs and tablets, Xbox, live, outlook, and hotmail, and OneDrive for cloud storage. Killing Windows 10 Mobile is just about the last straw for me. I HATE Google and Apple. I do not want to use an iPhone or Android phone EVER. Now that MS has abandoned me to one of these two options I'm very unhappy about it. If I'm forced to make the switch to iPhone or Android, why should I stick with any of my MS products going forward.  Once I've been forced to jump to Android or iPhone, I see no reason to help MS by using Edge on these platforms. I will switch to the services provided by Google or Apple because I know they won't abandon me in the future. So really, MS, get your house in order and bring back a mobile solution for us fans. I've promoted MS products to friends and family for years, but you're giving me little incentive to continue. I may as well tell them all to get Android tablets and Mac Books instead of Surface or anything else running Windows. I don't honestly care about the App Gap. I'm fine with the Apps that I have and I simply do not use products and services that do not support MS and Windows. But seriously, Edge on iPhone or Android? Why bother? How could I recommend that to anyone, and why would I ever use another MS product or service given MS track record with support for existing products and services?  
  • ppl like me only use edge on PC and not chrome --saved logins, cookies, and history directly to my phones. 
  • Thank you. This is exactly how I feel.
  • This strategy makes sense. However, it's not something I'll bother using. I run desktop Linux in addition to desktop Windows. I want a browser that works with all of my devices, which means I'll stay with Chrome.
  • Me too, I want a browser that works on all my phones and desktop. That's why I use Edge (Lumia 930, iPhone 6s, Galaxy S7 + HP Elitepad 1000). 
  • Nice pic
  • As long as Microsoft shows no commitment to consumers, offering their services on other platforms does little to stop hemmoraging. IT staff, such as myself, can recommend and implement MS services in businesses but they can't mandate employees use them. The fact is consumers are losing familiarity with Microsoft products and they will ultimately use why they are familiar with. If Microsoft doesn't get back in the mindset that consumers drive,businesses, it won't matter what platforms they are on.
  • And what happens when you consumers that are so used to Google, that they will expect these the same services at work?  Using Google Docs, Drive, etc at work.  Remember when people used Macs at work... Soon MS will be just a cloud provider. Get back to consumers MS - Xbox has done well.  You can do this...
  • As a joke... on Windows, Edge is used to download Chrome, but on Android you already have Chrome...so what's the point? LOL
  • Hey everyone look! This guy has a browser preference and he wants everyone to know!
  • What? Are you serious? As I said, was just a joke, the eternal joke about IE/Edge.
  • You're right, it is an old joke.
  • I've been excited about this since they first unveiled it was coming. Just installed it on my android phone so I could use reading view. That feature is a life saver for many ad-ridden websites. On top.of that having my reading lists and bookmarks shared between my PC and phone and iPad is great.
    Its quite laggy though, which is no different than its PC counterpart. But unless there's a better option with a reading view I will stick with Edge.
  • Well, on iOS reading view is already available in Safari. Also, the edge browser is meant for iPhone, they don't have a iPad version as yet. You can of course use the iPhone version but it's not too appealing on the iPad. I have yet to get any of my information to sync between devices yet.
  • The iPad will be the outlier anyway. I use it rarely, it just on rare occasions I will want to read something on a bigger, portable screen. I have yet to test the syncing of bookmarks on my iPad, using the iPhone app, but I can't imagine why it wouldn't be an option.
    My main need is reading view on Android and this solves that we'll.
  • There's a reading view in Chrome for Android, but it's controlled by a flag. When enabled, it shows a popup offering to make the page mobile friendly. Just follow the instructions below, but instead of "Never", select "With article structured markup": https://support.google.com/chrome/forum/AAAAP1KN0B0sC65UE22_4w/?hl=en
  • This is exactly what I needed. Thanks!
  • Installed on my G6 and so far I like it very much. Looks and works great.
  • Is there any Microsoft service other than Office that is better than the built in solutions, because 99.9999% of the users prefer all their software and services to come from one place and preinstalled by their hardware/os vendor? What will make users download any MS sh*t *ss half baked software over the competition that is in the ecosystem? Who on mighty hell would download Edge on Android when they have Chrome and Safari on iOS. Are MS stupid?
  • You are right. It will be fun to comment in 2-3 years and tell Daniel and his followers how i was right about all of this.:) just wait and see... Dropping mobile will have effect on Microsoft beyond comprehending. These apps on other platforms are just a desperate tryout after they will be left for dead when they don't bring in any money.
  • Samsung phones come with all Microsoft services pre-installed. So for those users there's little reason not to use Microsoft services. People who like edge and windows will install it. Your opinion is not universal. Options are better than none. It doesn't hurt MS to release it.
    You like chrome, use Chrome, it's that simple. Unless of course you're stupid, then it may be a difficult concept to grasp.
  • Yes I am the stupid one that makes statements like "It doesn't hurt MS to release it", not realizing that these apps are made by developers that are getting paid sh*t load amount of money per year to produce something that ALMOST noone will use. I am the one that can't figure such a simple concept like throwing resources and money for nothing and yes "it doesn't hurt"
  • In the grand scheme of the Microsoft as a whole, the cost of paying the few developers working on Edge(assuming they aren't already working on other android apps) is not going to make any dent in Microsoft's bottomline. You are also assuming again that your opinion on Edge for Android is the majority. Without hard data it's hard to know the actual adoption of it as a primary browser for Microsoft fans.
  • I'm a software development engineer for a very large company and I can tell you that your financial analysis is grossly inaccurate. Most development projects done by major corporations have at minumum: 1. Planning
    2. Development
    3. Testing
    4. Documentation
    5. Advertising Good developers aren't cheap and while most of these jobs will be done by people with other responsibilities or other product responsibilities to attend to, they do indeed have a cost to the company. With the number of versions of Android out there, I suspect that development and testing on that platform will be the most difficult and costly for MS. Granted, the costs don't equal the kinds of costs a cash cow like Microsoft Office consumes, but you have to remember that this is a *free* product with little or no revenue stream for MS. In short, I think this strategy is flawed and is a desperate attempt to retain some sort of relevance given the lack of commitment to Windows on mobile devices.
       
  • Exactly
  • I've been fighting the use of Chrome for years and it wasn't until the last few months where I finally gave-in. I've been doing e-commerce development work and the Chrome dev tools are wonderful. To top things off, now that Microsoft has officially abandon Windows 10 Mobile, I'll be getting my first Android phone in a few weeks (Good-bye, faithful 950XL). I'll probably give the edge browser a try, but Chrome is starting to seep it's way into my brain :-/
  • The problem is that Edge is still a terribly limited browser missing BASIC things, such as, for instance, multiple search mechanism options. This is a really really really basic (and old) thing, that you'll find in all browsers except edge.
  • Sometimes I just think MS doesn't have any strategy about the future and it's so just making up things as they go, and many almost all of their solutions don't work.
  • ".... Edge is now a piece of Windows 10 living on millions of smartphones." Oh, the irony. As it exists now, Microsoft has seen to it that none of these millions of phones will be WP based.
  • Nadella did a very bad thing dropping mobile...history will show that this was a fatal mistake when other tech companies pick over the rubble that was once MSFT...
  • " But Microsoft Edge on iOS and Android is not necessarily about being better than Safari or Chrome, but about making Windows 10 more useful. " But I WANT a better browser.  If I use a Apple ecosystem...why use Edge?
  • I really hate how dumb people are. Everyone that says Windows is dead because Mobile as hardware didn't last. Mobile only played a small part in Microsoft's lifespan and it's thrived since then. Do I want Windows on Mobile absolutely! Putting it on Android or iOS is a smart move as much as I do love WinMobile they should of done this along time ago.
  • Mobile was supposed to be the secret sauce that allowed Windows 10 to reach a billion installs in three years. It’s a huge failure that cascaded into additional failures. 
  • Nice article with well analysis Dan. You didn't predict if people will accept it or not and that made it well balanced. More of this editorial please.
  • I tried out Edge on my LG V30 Android phone.  I had a Samsung ATIV SE with Win10 Mobile that I just loved. Now Edge on Droid is pretty decent once you do one thing. Turn off Java script by default.  Of you have specific sites that need Java, white list them.    Once I figured this out, Edge on Droid is quick, and not one lock up or crash.  It actually runs better than Chrome does for me.  This just proves to me what I have known for a long time.  Java is garbage.  Without it popping up adds all the time, my web browsing experience is actually quite good on Edge. Now looking forward to a version for Droid tablets. I have 3 I have stripped as much Android as I can off and loaded the MS Arrow launcher and apps on. Just need Edge for a browser for them. For the time being I use Brave browser, but it doesn't have bookmark sync yet.
  • Yes, Java blows.   But Javascript  has nothing at all to do with Java.   They are 2 completely different things.  Don't confuse them.  
  • I know the difference. I tried working with Java before switching to working with Python. That is why I don't like or trust Android.
  • I understand why Edge on mobile exists. Especially with MS giving up on their mobile OS, but Edge cant even get close to IE. Forget about closing in on Chrome on Windows PC. If you are a Android user you are too fanatical about the OS to use anything other than Chrome. If you are a Apple user we are too smart to use something other than Safari on the iPhone. Edge on Android I guess because alot of ppl went from WP to Android. Over here on the Apple side its a waste of time and money. We dont want it and if you dont use Safari your using chrome.
  • Agreed on all points. Safari works fine, and I did not even know that chrome was available on iOS.  Now that I know, I just don't care lol.    
  • Plus the new cross-site tracker blocking on Safari is great!
  • Millions of smartphones? Slow down there chief
  • I have the feeling Microsoft will bring the Windows Store(now Microsoft Store) to iOS and Android since the store has been rebranded there most be a reason behind it, I think they are gonna try to Mock Amazon Kindle since Windows Phones were sadly murdered by Microsoft they need to expand the store and it's apps to other platforms that are used
  • Not allowed on iOS.
  • I'm gonna need a few things before I use Edge on my phone 1. Adblocker. I'm using the Samsung browser with adblock, and it's awesome. No intensive resource-consuming autoplaying crap ads at all! If the content providers want me to disable my adblocker or whitelist them, you gotta do something about the retarded ads. Otherwise, it's not like you provide exclusive content. 2. Address bar at the bottom, like Windows Phone. 3. Dark theme.
  • Are they working on adblocker for it? Very important function. I'll stick with Brave browser until they do.
  • There is ad blocker and ad blocker plus for edge
  • I wish MS would have called it something else instead of "edge". The logo also looks like the old explorer logo, baaad marketing decision.
  • This is great actually. The more MSFT apps I have on my Android phone the better. I use Edge on my Pc anyway.
  • But...will they ever make the Windows version of Edge as nice and stable as the Android/iOS versions?
  • So - I've tried it and it's actually pretty good. Obviously passwords haven't come across yet - but then I use 1Password so no real issues there. Having bookmarks synced in the only reason to keep it in my opinion. In the three or so weeks that I've moved from Windows 10 mobile to Android (Huawei), I've found that I'm using the browser far less. Win 10 mobile used it a lot to make up for lack of some apps - and with auto password fill etc, it worked well for a lot of sites. On Android - I don't need it anywhere near as often- but it's good for when I do. I do prefer Edge on Windows 10 desktop to Google as it looks nicer, is fast etc so I'll give this a try and see how I get on.
  • I agree with Dan. There is no downside for Microsoft on this, other than R&D investment. And it is clear that this move was required for Edge to have any chance to increase market share on Windows 10. Who will make the move to Edge on iOS and Android phones at first? I'm sure that all users of Edge on Windows 10 who have made their browser choice with full awareness that it is not Chrome, will immediately load Edge onto their iOS or Android phones and give it a try. I know I have. Beyond this it will be a tough road for MS to gain market share from devoted Chrome/Google users. But I wish them luck because the world needs a strong competitor to Googe in cloud services and search. 
  • Microsoft had a strategy for sharing bookmarks and passwords on mobile devices. It was called "Windows Phone" or Windows 10 for Mobile. Sharing of these features isn't a *compelling* reason to use the Edge browser for most users as bookmarks from a desktop more than likely will differ from those on a mobile device because your needs are different in the mobile space. This was a fundemental truth that Microsoft has never realized.  For example, there is no use to have a banking web page bookmark & password saved on on a mobile device when a full-featured app already exists on the platform that provides a better user experience on that form factor than does the web site. Reading lists, while possible on a mobile device are usually not something people are fond of doing so they use RSS readers to filter content from multiple sites. Shopping? Many sites like Amazon and NewEgg have apps that actually provide better service in some respects than the web sites. Microsoft has yet to make the connection that the reason that many people rejected their mobile offering is the same reason that people will reject edge on Android and IOS. People want an optimized mobile experience, they don't just want to duplicate the desktop experience in a mobile form-factor.  Personally, I thought Microsoft had learned their lesson with the jump from Windows Mobile 6.X that tried to duplicate the desktop experience to Windows Phone 7 that streamlined everything. They seem to have completely forgotten that lesson and in the move to Windows 10 went right back to duplicating the desktop experience which is one of the factors that I believe led to the demise of Windows 10 for Mobile (besides the stability issues and lack of hardware). There will be a certain group that will download and use Edge on the other operating systems. Developers and people who really value *that* feature are the likely candidates. However, I think that market is small enough that it probably just won't matter. If this truly were a killer feature, Microsoft would have long ago created a simple agent that synced the bookmarks and passwords with Safari and Chrome. Apple used to have a similar feature with iCloud but I'm not sure if it has been updated for Edge or how many people actually used the older feature in the mobile space.
  • I use TamperMonkey to do my automations, mouse-free-control, stop-vid-auto-play, remove-ads, remove unnecessary-space-wasting-objects, etc.
    Does mobile Edge support extensions? If yes, I'm totally gonna porting everything from Chrome. e.g. ign annoyingly route me to the Japan site when I click a email link, I automate the process to set the lang-pref then route me back.
  • With the availability of Edge on Android from a few days ago and the release of 1Password's Edge extension, I am fully Edged out - on both PC and Android. 
  • It is an interesting point sir. I have been using Win Mobil since 2002. Been in Tech since way before that. have to use IE, Firefox and Chrome to work on the equipment at work. None of us at work use Edge at work but the guy next to me says it is fast and uses it some at home. I love windows phone and still using 950XL. Got my wife an iPhone 8 plus from her 950. The biggest heart ache for me was no Goggle GPS, or chrome. I installed those on her iPhone and was jelous. You point about windows 10 is interesting and I belive you. I also belive that Edge has value. I will not miss Edge and look forward to having Chrome and Goggle GPS on Abdroid.  
  • Edge on Android an IOS is a must, afterall MS is a software company, the software can reach more ppl is the key.
  • Yea I was able to install it today and I love it!  I'm on iPhone now and Safari is the worst and although Chrome is simple to use, I've been really wanting Edge on my phone and now it's here.  I installed and all of my everything was there.  I use Edge on my PC and now I get to use it on my phone.  Love it!!!
  • Good call, duder😎
  • Have been running Edge on my Galaxy for 2 days now, and am loving it. Previously was using Firefox, as I have never liked Chrome. Edge is fast and works seamlessly, instantly synchronized with my work systems. It's my default, moving forward.
  • I would love to use Edge, but it doesn't currently support content blockers (neither does chrome for that matter), which is why I only use Samsung's browser on my Note 8. Believe it or not, Samsung's browser is quicker for me than Chrome.
  • How do you use it?
  • Been using Edge on Android (Moto G4) for 3 days now. Really liking the experience, particularly that there is a forward button (in addition to back and Continue on PC buttons) on the auto-hide taskbar at the bottom. The bookmarks do sync with Edge on PC! Seems stable and has yet to crash on me. Since I use Edge 90% of the time on PC, I made Edge the default browser on Android. I also am preferring its user interface and additional functionality over Chrome. This was perhaps THE app I missed most on my "Microsoft Edition Android Phone" and am really glad Microsoft rolled it out.