Better transit directions

Nokia HERE maps get updated

Au revoir

Microsoft Lumia becomes official, as 'Nokia' fades away

Goodbye Nokia

Microsoft Lumia is the new brand for Microsoft's phones

No conspiracy here

New book takes a look at Stephen Elop at Nokia

US France and India sites affected

More Nokia websites pushing users to Microsoft Mobile

Goodbye Nokia

Nokia to shut down factory in India on November 1

Nokia Warranties!

Nokia ordered by Mexican court to cover warranties

Here and now

HERE Maps and the future with Microsoft may be changing

From Nokia to Microsoft

Microsoft moves the old Lumia UK site to its own portal

From Nokia to Microsoft

Microsoft's new Mobile Devices site goes live

C-C-C-Changes

Windows Phone OS to drop 'Phone' from name, lose Nokia

Microsoft News

Microsoft 'betrayed' Finland, says Finnish finance minister of layoffs

Rumors

Microsoft's aiming for flagship Windows Phones, killing Nokia X but selling MixRadio

Apps

New Treasure Tag app update ditches the 'Nokia' brand

Microsoft News

Rumor claims 1,000 former Nokia employees in Finland could be laid off by Microsoft

Apps

New Nokia MixRadio update ditches the 'Nokia' brand

Windows Phones

Lumia 930 pre-orders begin in Norway Wednesday for July 10 launch

Windows Phones

Microsoft Store US site pulls pre-order listings for Nokia Lumia 635

Apps

Nokia Imaging SDK 1.2 released, Lumia SensorCore SDK out of private beta

Windows Phones

Nokia Lumia 635 for AT&T and T-Mobile available for pre-order at US Microsoft Store site

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16

Developer experiences revenue improvements with Nokia Ad Exchange

Canada based Health Pack Games, the team behind titles such as Chicken Story 2 and Monster Stack 2, has been interviewed by Nokia about the company's switch to the Nokia Ad Exchange (NAX) programme. Nokia launched the developer programme late last year, which enables developers to monetise apps and games using Nokia's partnership with inneractive.

To sum up Health Pack Game's experience with NAX, the publisher has witnessed higher click-through rates, conversion rates and subsequential revenue improvements. Accumulating more than 2 million downloads, the company has also created a cross-platform social network, allowing players to track game achievements, share content and connect with other players.

It's an interesting success story. Be sure to read up the full testimonial over on the Nokia Developer Blog.

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Reader comments

Developer experiences revenue improvements with Nokia Ad Exchange

16 Comments

Their OS didn't fail. It was the best OS for years even IOS had to compete with it. Its just that gradually it became outdated.

Yeah, Symbian was bad but meego was actually pretty good, but since elop got the job he decided on to take windows phone, otherwise maybe Nokia had now meego as the main OS.

i love windows phone and only miss viber otherwise pretty awesome OS

hopmedic ~ you serious? I've been looking at NAX because PubCenter ads dropped revenue a lot over the last year and still remains very poor for me. Rediculously poor at least compared to what the impression rates used to be.
I was hoping that maybe swapping out to NAX might be the solution, sounds like it may not be.

I added the nokia ad and then i started seeing crashes in the inneractive namespace when it was trying write to isolated storage, removed it till i figure out why it did so, as of now sticking with MS ads and ad duplex.

seriously wpcentral. I find it unacceptable that your site, especially the comments section, functions better on chrome instead of ie10.  I cannot even edit a comment on ie10, it works fine on chrome