US talk show Ellen gives away Nokia Lumia 1520s in Beats Music promotion

Cameron Diaz starred as guest on a recent episode of Ellen, a popular talk show in the US. What made this particular episode rather special was Ellen giving away three Nokia Lumia 1520 Windows Phones to selected members of the audience. These lucky winners participated in 'Humdinger', a game where they had to score points by guessing which song Diaz was humming.

But wait, there's more, as Ellen gave the entire studio audience 1520's as well. Noice.

The giveaway coincided with promotion of the new Beats Music service, which recently went live and is ready for download on Windows Phone. If you haven't already checked out the new on-demand and discovery service (and aren't happy with what's already available), we recommend you check it out.

Source: YouTube; thanks, Justin, for the tip!


Reader comments

US talk show Ellen gives away Nokia Lumia 1520s in Beats Music promotion


In talk shows they give the audience cues to clap, cheer, etc. I'm pretty sure it's the same everywhere, not just the US.

Are you telling me you can give a brit $500, and he/she won't express gratitude!?

I would go ape shit crazy and cry...
You hear that WPCentral... remember that next time i enter a contest. :D

They clap because they're getting a free smartphone.

It goes like this:

Ellen: "So everyone in the audience is gonna go home with a nokia lumia 1520..."

Audience: "aaaaaaaaaaaaaaaaa free phoneeeeee aaaaaaaaaaaaaaaaa"

Audience: "Wait... what's a nokya loomia 15 20?!! Who cares. We're getting FREE smartphone. Yaaayyyy."

Hopefully they won't sell it and buy that tiny thing called the iPhone 5s, which is a late-2013 "high end" smartphone with 1GB of RAM and has a "retina display" with pixel density lower than my 4.5 inch 720p Lumia 925.

Still a "retina display", to be honest the term does sell, for actually half the phone's price maybe.

I love how the camera on my 1020 is amazing, and how I can see my damn phone screen in bright sunlight when I am outside!  

Those muppets would give a loud pop for anything. They all looked drugged I am amazed people watch this rubbish. It reminds me why I haven't taken my cable box out of the box in the past 6 months.

Doesn't really matter what the studio audience does with the phone. The TV audience thinks they love Nokias....that's the point.

A Cyan Lumia 920. I'm going to miss it, but i'm ready for more horcepower, more megapixels and more screensize :)

I too had the cyan 920. I wanted the white 1520 too but ended up getting ready because of availability. Just wish the 1520 came in cyan.

I feel the pain bro, i feel the pain... If the 1520 was released in Cyan, it would make me really happy, i mean it, really happy :(

Yeah man, i really hope so, i also love the camera strip on the back of the 920, i think the design of the camera on the 1520 is a downgrade in terms of design, specs wise it is almost the best. Damn i wish i was part of the Nokia design team .... 

Imagine the deflation of the original winners' egos after realizing that everyone else got one too but for doing nothing ... ;)

I can see those ladies at home saying to the Lumia "oh my god you so big mmmm" and the husbands are gonna be like " with who the f**k are you talking too.

Lies.. That's no giant nokia lumia, the status bar isn't right... Looks like android. :(

That's the best for windowsphone to be popular,,,it's more exciting in Windows Phone 8.1, and will surpass iphone if thousands of OEMs make windows phone...

Hopefully these women will actually learn to use the phone for real stuff like photography, and not to use it just to go to some stupid Ellen app

Yeah I think that's the most exciting part. Nobody ever says that.


Good promotion. I bet this will do more for WP than most of the product placement they do, which is seemingly everywhere.

Pretty good promo none the less, as Ellen, is seen buy millions.With what is coming in WP8.1. I really can't see how WP can be ignored by the main stream. I hope that Microsoft continues this type of promo's when they get the keys.

Agree. Finally, MS is getting a clue as to what a marketing strategy is all about. People WILL go out and buy stuff just because they saw it on Ellen.

I have the Focus, titan 1, 920,1020 and the 1520. Other than the screen dimming bug is the perfect phone for me....once you go with a large phone its hard to go back....

I helped sell THREE L1520 devices today; two of them to women. This has NEVER happened before. Coincidence? Perhaps. Glad to see two excellent products get some shine!

Do you work for AT&T? Im curious how people respond to Windows Phone in the store and what percentage of people look at them

I work for a familiar devices company ;-) The L1520 is the best selling phone out of the 920, 925 & 1020 at most AT&T stores with the exception of the 520.

I work for a familiar devices company. The L1520 the most popular WP at AT&T stores with the exception of the 520.

I find irony in this; as the Beats music app for the windows phone barely works. Maybe it actually works on the 1520 well, but it keeps stopping songs and lags really hard on my Lumia 1020.

So, your'e saying there were 50 million people in the studio audience?  Wow.  I wouldn't have thought there were more than a few hundred. 

Either that or you're saying that there were 50 million people watching and all of them will buy Windows Phones as a result of the promotion.  I kind of doubt that, though I think it will increase sales.

Oh, I see.  You were trying to be funny.  I get it now.  Oh, that was a good one.