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Microsoft gives a behind the scenes tour of Surface Pro 3 commercial

Video gives a behnd the scenes look on how Surface Pro 3 commercial was made.

The Microsoft Surface Pro 3 commercial has been lauded for hitting all the right spots and now Microsoft is giving us a behind the scenes look at how it is making the commercial. The video, which was posted on to YouTube, shows how the actors move around from scene to scene with the tablet to get the most out of the Surface Pro 3, a tablet that Microsoft is promoting as good enough to replace your laptop.

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Reader comments

Microsoft gives a behind the scenes tour of Surface Pro 3 commercial

36 Comments

Wow.....they proved the world how bad they are in marketing.....i haven't seen the sp 3 ad yet being the one on 10 hrs of internet daily........

I've seen it during commercial breaks for FIFA games so many times every day on ESPN ever since FIFA 14 started.

I dont know where you live but here in the States it's getting more airtime than any MS product that I have ever known. I took mine to church on Sunday and showed it off when I did the Bible readings on it. I was very surprised, but felt very proud as many people approached me after the service and wanted to know if this is the New Microsoft tablet they see in the commercials. It gave me a fine opportunity to brag and thrashed the iPad in favor of the Surface.

Been looking for the making of video. It's a really cool commercial. Although their track record for making commercials isn't great. Remember the old Xbox Live commercial? Anyone who remembers the days of "Optimatch" and how un-socially friendly the original Xbox was will get at least a chuckle from this:
http://www.youtube.com/watch?v=l-VhIMjGh6M

I don't know how anyone hasn't seen this commercial yet. I've probably seen it a hundred times now while watching World Cup coverage on ESPN. I've seen it on many other channels as well.

I hardly watch TV and I've seen it. Nice commerical, though wish the behind the scenes was a little longer, felt more like a commericial about a commercial.

I have yet to see it on TV, despite watching admittedly too much. Guess I don't watch the "right" channels. I have seen it via web ads, though.

BTW, I like the ad. Also liked the dancing ones, which captured my family's attention. Still waiting to hear what they think of this one.

I'm really disappointed in that Daniel Cloud Campos guy and I wish they stopped using him. He doesn't use a Surface in real life and is quite the shill for iPad actually.

Saw this at the movie theater at HS Football camp. I also snuck out and saw the San Diego Microsoft store. Way better than the San Francisco and Roseville Microsoft stores :)

Thats amazing.. I love the surface pro even though i dont have it. I don't think it'll be available here in the Philippines and not to mention i it's too expensive here probably.

I would have never guessed a single take. Some transitions looked like CGI.

Still Honda Cog gets the hands up for the best (almost) single take commercial.

This is the single most annoying commercial running right now, no matter how cool the single-take video may be, and it runs ALL THE TIME on line. I find the voice track particularly obnoxious. Sorry, I don't find any of the charm others apparently see in this commercial. I think the problem is, I bleed Mac.