Microsoft announced the Lumia 730 at IFA 2014 in Berlin, Germany. The budget-conscious Lumia 730 is the dual-SIM of the Lumia 735. Specs between these two "selfie" phones are otherwise identical.

Grab the Lumia 730 and you'll be greeted by 4.7-inch 720p OLED display (1280 x 720) up front. Inside the display, you'll find ClearBlack, SuperSenstitive Touch, High Brightness and Sunlight readability enhancement technology.

Lumia 730 itself is powered by a 1.2 GHz quad-core Snapdragon 400 processor and 1 GB of RAM. It comes with 8 GB of internal storage, which is supplemented with microSD card support up to 128 GB and 15 GB of OneDrive cloud storage.

The rear camera is a 6.7 MP shooter with ZEISS optics and a f/1.9 aperture. LED flash is also included. Up front, you'll find one of the best front-facing cameras on any smartphone – a full HD 5 MP wide angle f/2.4 camera. The Lumia 735 is aimed at those wanting to take a lot of pictures with the front-facing camera, hence it being referred to as the selfie phone.

A removable battery, changeable shells and thin design roundup the specs of the Lumia 730. It'll come in orange, green, white and black at launch.

Look for the Lumia 730 to launch globally in September 2014 at a price point of €199 ($262 USD).