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UK soft drink maker Britvic dumps BlackBerry in favor of Windows Phone and Nokia

Britvic Windows Phone Nokia

Here’s another battle won by Windows Phone and Nokia as they battle it out in the smartphone wars. Britvic, a leading soft drink company in the UK, is dumping their BlackBerry devices and handing out Nokia devices for their employees. Few more details after the break.

Britvic, by volume and retail sales value, is second largest soft drink producer in the UK. They’re responsible for famous brands like Tango, J20, and Robinsons. Britvic is also responsible for a variety of beverages franchised from PepsiCo, including: 7 UP, Pepsi, Lipton Ice Team, Mountain Dew, and Gatorade. If you’re in the UK and drink something besides beer, there’s a good chance Britvic had a hand in it (not literally, ew). They’re also rolling out 800 Nokia Lumia 720s to employees as business smartphones.

Why Windows Phone and Nokia? The company cites the easy syncing with the rest of Microsoft’s enterprise products like Exchange and SharePoint. And of course, the ability to access and edit Office documents. Here’s what John Armstrong, head of IT Shared Services for Britvic, had to say about the switch:

"We were looking for a business smartphone that could easily integrate with our existing Microsoft infrastructure. Nokia Lumia and the Windows Phone fit the bill perfectly, allowing our people to do much more than just check their email and make calls. The training Nokia offered our staff has meant they were quickly up and running with the devices, and Windows Phone 8 gives a consistent interface which is simpler to support."

Sounds like a winning combo to us John.

This isn’t the first time that BlackBerry has been dropped for Windows Phone and it probably won’t be the last. Just a few days ago we learned about O2 and Telefonica doing the same by giving employees Windows Phone devices and dropping BlackBerry.

What do you guys think about Britvic going to Windows Phone and Nokia?

Source: Nokia

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