Microsoft is setting the sun on its Lumia Offers app for Windows 10 Mobile, according to a message given inside the app following its latest update. According to the app, Microsoft has opted to retire Lumia Offers to integrate its promotions in the Windows Store.

Lumia Offers says goodbye

From Microsoft:

We've integrated our offers and promotions right in the Windows Store. Check it out for the latest and greatest apps, games, music, movies, tv and more.

The move was originally spotted by Italian blog Aggiornamenti Lumia, and we've confirmed it in on our own devices as well. It's worth noting as well that searching for Lumia Offers within the Store app no longer returns any results. You can still use a direct link to get to the Store listing, but the app is no longer available for download.

For those unfamiliar, the Lumia Offers app was previously Microsoft's avenue for offering exclusive promotions to those who purchased Lumia phones. With the app's retirement, it looks like Microsoft has opted to simply move to less-exclusive offers direct from the Windows Store — something that makes sense given the current state of the Lumia brand.