Panasonic promotes Windows Embedded 8.1-based Toughpad FZ-E1 with comic book

Unbreakable Valor

Panasonic will help promote their new Windows Embedded 8.1-based Toughpad FZ-E1 device in a rather unusal way with an original comic book written and drawn by folks who have helped to create comics at Marvel, DC and other major publishers.

The comic book, Unbreakable Valor, is written by Ron Marz who has written comics like Green Lantern, Silver Surfer and many more. The comic is pencilled by Rick Leonardi, who has had a long career drawing comics like Amazing Spider-Man, Uncanny X-Men and more.

The comic book itself features a new group of super heroes, the League of Valor, who get captured by an invading alien force. The only person who can save them is ... Mike, their IT guy. Yep, Mike, who is armed with the Toughpad FZ-E1, comes to save the League of Valor with his skills and his device.


Panasonic sent out a print version of the comic but a digital version should be available to check out on the Toughpad.com website as of this writing. The company is also running a contest on the site that will give the winner a FZ-E1, a trip for two to the 2015 San Diego Comic Con and a chance to actually appear in the next issue of Unbreakable Valor.

Just a reminder: the five- inch FZ-E1 has a quad-core Qualcomm Snapdragon 800 with a clock speed of 2.3 GHz, along with 2GB of RAM and 32GB of storage. There'e also a rear 8MP camera and a 1.3 MP front facing camera. The display has a resolution of 1280x720 and the battery capacity is 6,200 mAh that can last up to 14 hours. The device has dual SIM slots and supports up to 4G LTE for wireless carriers.

Panasonic says the ToughPad FZ-E1 can survive a drop from 10 feet on concrete and stay submerged in 5 feet of water for 30 minutes. It can also operate in an extreme range of temperatures, from -4 to 140 degrees F. The Wi-Fi only version goes on sale this month for $1,899, followed by the WiFi-cellular version in October for $1,999.

What do you think of Panasonic creating a comic book to help sell the Toughpad FZ-E1 to enterprise customers?

Much thanks to Mobile Nations contributor Russell Holly for the heads up and the images to the print comic!

Source: Panasonic


Reader comments

Panasonic promotes Windows Embedded 8.1-based Toughpad FZ-E1 with comic book


Geez...that battery !... Innovative .....come on MS do some advertising like this...or any at all...

Yes indeed.

Its amazing how lacking in imagination MS are.

No wonder market share is dropping with leadership like that.

Pretty cool idea actually ... Gotta give Panasonic credit for creativity.
Quick question, what is Windows Embedded again? I think I forgot. Is it a Windows phone (seems so from the comic screenshots) or a Fullblown Windows?

To add to that, "Windows Embedded" is actually a family of products that includes variants of Windows Server, Pro, RT, Phone, and CE.  The embedded variants have functionality to lock the device down for end users, freeze the configuration, leave out components of Windows that aren't needed, and replace the normal Windows UI with a program.  For many devices running Windows Embedded, the user may not ever see the normal Windows UI as it will just load a specified program on startup and northing else.  Windows Embedded is used to drive all kinds of common "appliances" and devices from car nav systems, DVR/cable boxes, hand held warehouse/retail inventory terminals, etc.


In this case, the device is running the Windows Phone 8.1 variant of the Windows Embedded family.

Its a light version used mostly by big companies that have Agents are Reps that goes around with hand held devices, airlines still use it at there counter JetBlue does I have see there screens when its on screensaver mode.

What makes you think it won't.
Or wait. Actually you don't need it as the whole thing is meant to be server based like a mobile POS device.

I have worked with these kind of devices a lot and I can't think of any need for an SD card.  These devices store very little data locally.

Not to mention an SD card slot would compromise the integrity of the tough build, the very design choice they are counting on to sell this expensive product to a very specific nitch of customers.

We beta tested them a few weeks ago. Works very well and built like a brick. The enterprise feature worked better than apple's for ipads did.

I think this is brilliant. Enterprise or not, people remember marketing that is creative, unusual, yet still effective.  Enterprise documentation is the dryest stuff I've ever read.  But this comic is basically a feature brochure in a very fun, vibrant, and interesting delivery method that people will actually WANT to read.  Like I said, brilliant.  Kudos to Panasonic. 

The real question is: If there's a "real" Windows (Embedded) that runs on Snapdragon processors, and it can make phone calls (can it?), then why does Windows Phone (OS) exist at all? Especially since MS wants the platforms unified. Seems this OS could run on the consumer devices just fine.

This is not running a "real" x86 Windows variant of Windows Embedded.  "Windows Embedded" is a family of products.  You are probably familar with one of the full Windows variants like Windows Embedded Server or Pro, but this device is running the Windows Phone varient of the Windows Embedded family. 

Actually, it is priced very competitively for this type of device.  Sure, you could buy a few consumer grade phones for this price.  However, this device is for use in harsh conditions that would kill a consumer grade phone within a few months.  For example, UPS/Fedex drivers could have half the devices in an area die because of one day of rainy weather if they relied on consumer devices.  Not to mention normal drops and abuse that those devices get in a normal work day.


We use devices like this in the hosptial I work for.  The devices have to be sanitized with liquid cleaner after use in contaminated environments.  A normal smart phone won't survive very many sanitization cycles, but this device can be submerged under 5 feet of water pressure for 30 minutes so it would have no problem being sanitized serveral times per day for years.

Sure 1999 dollars isn't that much but.. Its a new turbo kit for my car.... Its 4 Xbox ones.... Its a 70inch Samsung tv... Its a civilian M16 and 1000 rounds of ammo... I can think of soo many different things id buy.

This is not a consumer device.  It is targeted at enterprise customers.  I suspect most companies would go out of business if they spent their money on turbo kits, xbox, games, etc. instead of tools for their workers to get work done.

I know its not a consumer phone but my point is still valid.. Around where I live the police/construction/warehouses mainly use Cat phones which is an android made by Caterpillar im not a big android fan but the phone is tough and water proof and like $200 plus if you rent equipment from cat you can get even better deals on them its just a no brainer $1999 for a phone that's little bit better then a $200 phone and you can talk stats all day but you just dont need that kind of processing power in a industrial work phone, well I guess I your making 3d blueprints of unimaginably massive buildings??

Well the comparison argument you made this time is very different from your original comments.  Anyway, I get your point, but this isn't just a rugged phone.  Many customers would probably not use it as a phone at all.  It is designed to replace specialized industry specific hand held computers.  For example, this device has a built in laser barcode scanner so it can be used as a inventory counting/ordering device or for scanning barcodes on medications and patient armbands.  A CAT phone does not replace those use cases.  And before you point out that the camera on a CAT phone could be used to "scan" barcodes, consider that it's very slow to scan barcodes with a normal camera instead of a dedicated laser/imager.


It also has an option for a magnetic card reader and is certified for various safety regulations which is important for environments where devices are not allowed unless they meet certain regulations.  Clean rooms, surgical areas, certain hazmat environments, etc.