How Microsoft's purchase of Activision Blizzard stacks up to LinkedIn, Nokia, Skype, and more

Microsoft Logo 2022
Microsoft Logo 2022 (Image credit: Daniel Rubino / Windows Central)

News broke this morning that Microsoft is set to acquire gaming juggernaut, Activision Blizzard, for a reported $68.7 billion. Assuming the deal goes through, which will very likely get some heavy scrutiny from the revised FTC, it will no doubt change the landscape of gaming and emerging technology like the metaverse.

But how does that purchase stack up against others from Microsoft? As it turns out, it's the most expensive for the company, by a lot.

Here are the top ten acquisitions, by value, for Microsoft:

Swipe to scroll horizontally
RankDateCompanyGenreValue (USD)
1Jan 18, 2022Activision BlizzardVideo Games$68,700,000,000
2Dec 8, 2016LinkedInProfessional social network$26,200,000,000
3Apr 12, 2021Nuance CommunicationsSpeech synthesis and recog$19,700,000,000
4May 10, 2011Skype TechnologiesTelecom$8,500,000,000
5Sept 21, 2020ZeniMax MediaVideo games$8,100,000,000
6Oct 26, 2018GitHubSoftware dev$7,500,000,000
7Sept 2, 2013NokiaSmartphones$7,200,000,000
8Aug 13, 2007aQuantiveDigital marketing6,333,000,000
9Nove 6, 2014MojangVideo games$2,500,000,000
10Jan 7, 2000Visio CorporationWholesale drawing soft$1,375,000,000

If you add up just the acquisitions on that list from the last ten years (squeezing Skype in there from 2011), it adds up to a whopping $147.8 billion. Indeed, all but two of the top ten acquisitions were made after 2011, suggesting that Microsoft is using its increasingly colossal pile of cash instead of sitting on it.

Source: Windows Central (Image credit: Source: Windows Central)

Perhaps more interesting is how of that $144.8 billion spent, Activision Blizzard accounts for a massive 46% of it.

By comparison, Mojang, the team behind Minecraft, was a steal at just $2.5 billion back in 2014. While many questioned the value to Microsoft (and predicted the company would ruin the franchise), it has literally become one of the most successful games of all time. It now boasts 141 million monthly active users (up from 40 million in 2016) with over $350 million in revenue from the storefront.

Of course, not all of Microsoft's acquisitions went quite as smoothly. Nokia's mobile smartphone division was bought, integrated, and then effectively killed off with Windows Phone in 2017. That said, Microsoft still retains some talent from the Finnish company and know-how regarding mobile.

Satya Nadella

Source: Daniel Rubino / Windows Central (Image credit: Source: Daniel Rubino / Windows Central)

Narrowing the scope of acquisitions under just CEO Satya Nadella's stewardship since 2015, the picture is very positive, as they include:

  • Activision Blizzard (pending)
  • LinkedIn
  • Nuance (pending)
  • ZeniMax Media
  • GitHub

While LinkedIn is often the butt of jokes, Microsoft is laughing all the way to the bank. The professional social network now brings in over $10 billion a year in revenue. Considering Microsoft bought it for $26 billion just over five years ago, the division is undoubtedly profitable and continues to grow (revenue was up 21% back in July 2021 year-over-year).

GitHub, which is critical for open-source software development, also added a reported 16 million new users just in 2021 alone, to bring it to a total of 73 million users. Projections are that GitHub will cross 100 million users by 2025.

There's also good news for purchases like ZeniMax, which owns Bethesda Softworks, id Software, Arkane Studios, Machine Games, Tango, and such titles as DOOM, Elder Scrolls, Fallout, and Quake. When combined with Mojang and Activision Blizzard (assuming it goes through), Microsoft is undoubtedly in an excellent position to continue to grow its nascent Xbox Game Pass, as our Senior Editor Jez Corden recently detailed.

Overall, Activision Blizzard is a massive acquisition by Microsoft. Clearly, the company sees gaming as a top priority, even crowning Phil Spencer CEO, Microsoft Gaming.

While Microsoft is blowing through cash at a tremendous rate compared to a decade ago, the company was sitting on $130.615 billion as of September 2021. In other words, while this purchase will cost a lot, the company can easily afford it. Now let's see if the deal gets approved.

Daniel Rubino
Editor-in-chief

Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been here covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, Microsoft Surface, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics and ran the projectors at movie theaters, which has done absolutely nothing for his career.

6 Comments
  • They should get a tec company like mi or something to expend there territory.
  • I think it's too much honestly this consolidation needs to stop
  • If Not Microsoft, it would have been Facebook or whatever they want to call themselves, Amazon or Google. I'd rather have Microsoft acquire Activision Blizzard as opposed to any of those three.
  • Absolutely massive investment. I mean like huge.
  • I say Activision Blizzard was primed for the taking, I'll argue this is going to go down as the cheapest cost of acquisition. I say when it closes, it will be the best money spent.
    Don't get me wrong, they still have some huddles to overcome in this acquisition, they do look insurmountable though.
  • Bloomberg: Activision canvassed other would-be bidders like Facebook/Meta, but didn’t receive an offer. Activision Sexual Misconduct Fallout Prompted Microsoft to Pursue Deal Microsoft is paying $95 a share, roughly 45% above Activision’s stock price before the announcement, though only slightly more than the trading price before the scandal broke. "Microsoft’s Activision acquisition would instantly make it a force in mobile gaming - If the deal goes through, expect a lot more Xbox on your phone" MS finally gets a studio that understands mobile (KIng, creator of Candy Crush)