Jason L Ward is a columnist at Windows Central. He provides unique big picture analysis of the complex world of Microsoft. Jason takes the small clues and gives you an insightful big picture perspective through storytelling that you won't find anywhere else. Seriously, this dude thinks outside the box. Follow him on Twitter at @JLTechWord. He's doing the "write" thing!
CEO Satya Nadella hinted that an enterprise-focused Surface mobile device may be in the works in a recent interview.
Would a consumer-focused Android phone help Microsoft build developer relationships to support its ecosystem and a potential enterprise-focused Core OS device?
Microsoft CEO Satya Nadella admitted abandoning consumers is a mistake he's repeatedly made, a mistake that may very well cost Microsoft in the future.
Microsoft and Qualcomm visions are to provide the industry with the tools to create new technologies. How do the visions of these two companies work together in anticipation of the next shift in computing?
Microsoft's Satya Nadella has axed thousands of jobs and several products and services since becoming CEO in 2014. His particular personality type may be at the core of his decisive pursuit of efficiency.
In 2014, Microsoft canceled a pen-focused Surface Mini tablet due to lack of differentiation. With Core OS, Windows Ink, Whiteboard and cellular PCs, things have changed.
In a world with multiple devices and OSes, Microsoft had to shift from its Windows-focused strategy to a cloud-computing platform strategy aimed at providing the platform for the world's systems and devices.
Microsoft's lack of developer support affects its entire ecosystem. The company may not be able to completely fix the app gap, but it has several tools it can use to address it.
Microsoft's Andromeda OS is one Windows for all device types. This single OS strategy is a philosophically different approach to computing than Microsoft's successful rivals.
Microsoft's CEO Satya Nadella was changed after he became a parent to a son with severe cerebral palsy. The empathy that changed him also changed Microsoft. Here's why.
Microsoft's commitment to loyal Windows phone fans has seemed ill-managed at best. Should Microsoft expect spurned fans to embrace its future mobile efforts?
Though Apple is often criticized for copying old tech, its improving of that tech makes all the difference.
I've been using Windows phones for 11 years. The Lumias 1020 and 1520 are currently my daily drivers. But my 1520 is dying and I have my eye's set on a Samsung Galaxy Note 8. Don't judge.
If the 'Surface phone' is real, partnerships, eSIM, edge computing and Windows 10 will be crucial to market positioning, "bypassing" carriers and creating unique experiences for ultramobile PCs.
Many people want Microsoft's mobile efforts to succeed. Others have lost hope. But can the strategy be objectively acknowledged and observed without an optimistic or pessimistic perspective?
Microsoft's is more than a tech company. It has had a profound global impact on cultures, communities, and governments around the world.
Without a smartphone, Microsoft's augmented reality (AR) efforts may be overshadowed by Apple's ARKit and Google's ARCore phone-based approaches.
As Microsoft winds down its smartphone efforts in preparation for its next mobile attempt, many fans still want a Windows phone. But boy, are they getting difficult to find.
It may not always seem like it, but Microsoft has a mobile strategy. It's been unsuccessful, but it's still more or less on track.
Live Tiles have taken a lot of heat from Windows phone critics and blamed for Microsoft's mobile woes. But they're actually the best thing about the platform.