Windows 10 Mobile failed, but the remnants of a plan where Windows 10 Mobile and full Windows on ARM coexist, Microsoft's post-smartphone strategy, endures.
Microsoft's Dona Sarkar and Alex Kipman believe AR smartglasses will replace smartphones. And they may very well be right. Here's why.
Google Glass is back and like Microsoft's HoloLens its fighting for the enterprise. Whichever wearable wins the enterprise will likely win consumers.
ODG has designed consumer-focused AR smartglasses powered by Qualcomm's Snapdragon 835 processor. Will Microsoft be too late to the consumer AR space?
Like everyone, Windows phone fans you have a choice to use whatever platform you wish. So if Windows phone works for you, use it until it doesn't!
With Apple's consumer-focused AR strategy, Microsoft's HoloLens and Windows Mixed Reality may be overshadowed. But media-focused HoloLens for home, targeted at consumers, could turn the tide.
Windows 10 Mobile is effectively a mere testing ground for cellular and ARM capabilities destined for Microsoft's potential Windows 10 on ARM "Surface phone." Windows phone fans, you're the unpaid beta testers.
Disenchanted Windows phone fans feel Microsoft's next mobile device will fail without their support. But Microsoft's ultimate mobile device vision may not need those smartphone loyalists.
Microsoft's retreat from the smartphone space suggests its killing Windows phone. Perhaps it is, but only to prepare for what's coming next.
What is the intelligent edge and what does it mean for mobile?
Microsoft's leaders bear the burden of guiding Microsoft through exciting and competitive times. Here's a quick look at the company's leadership.
Ambient computing is a term that is becoming more popular of late. But what is it and why does it matter to consumers, communities, society and tech companies?
Apples consumer-focused strategy wrested the smartphone market from Microsoft and is doing the same with AR. A company-supported Surface phone with AR glasses, pen and a suite of "Surface apps" may be Microsoft's last hope.
Smartphones are the gateways to many tech companies' broader ecosystems. Sadly, history proves any attempt by Microsoft to fill that void in its ecosystem is a huge gamble.
Even without a consumer-ready HoloLens, Microsoft has an "augmented reality" story to tell. But it must market that story, as well.
Personal computing is consumer-driven, founded on a multi-devices experience and is approaching an ambiance. Without broad consumer presence Microsoft may miss the coming shift.
Microsoft is an industry leader in augmented reality and virtual reality thanks to HoloLens, Windows Mixed Reality and the company's partnerships for VR headsets. With a single update in iOS 11, however, Apple is poised to become a legit challenger.
Consumers know nothing about Microsoft's HoloLens, its Windows Mixed Reality vision or its strategy to turn consumers into creators of mixed reality content with Paint 3D. Marketing matters, and so far Microsoft has dropped the ball.
Microsoft said its bringing 3D to everyone with Paint 3D. Sadly consumers don't know this because Microsoft hasn't told them.
Microsoft wants MacBook-loving college students to switch to its new Surface Laptop. But is the company's marketing team ready to take on Apple?