Taking mobile to the enterprise
According to CEO Satya Nadella Microsoft may not be done with mobile
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CEO Satya Nadella hinted that an enterprise-focused Surface mobile device may be in the works in a recent interview.
Jason Ward
Jason L Ward is a columnist at Windows Central. He provides unique big picture analysis of the complex world of Microsoft. Jason takes the small clues and gives you an insightful big picture perspective through storytelling that you won't find anywhere else. Seriously, this dude thinks outside the box. Follow him on Twitter at @JLTechWord. He's doing the "write" thing!
All Articles by Jason Ward
Playing both sides
Should Microsoft use Android for consumers and Windows for the enterprise?
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Would a consumer-focused Android phone help Microsoft build developer relationships to support its ecosystem and a potential enterprise-focused Core OS device?
No phone no mobile future?
Why ditching Windows phone users may dramatically impact Microsoft's future
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Microsoft CEO Satya Nadella admitted abandoning consumers is a mistake he's repeatedly made, a mistake that may very well cost Microsoft in the future.
future focused
How Microsoft plans to remain relevant in an always-connected future
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Microsoft and Qualcomm visions are to provide the industry with the tools to create new technologies. How do the visions of these two companies work together in anticipation of the next shift in computing?
He can't help it
Does Microsoft's CEO hate the things you love, or just inefficiency?
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Microsoft's Satya Nadella has axed thousands of jobs and several products and services since becoming CEO in 2014. His particular personality type may be at the core of his decisive pursuit of efficiency.
Take note
It's time for Microsoft to release a new pen-focused Surface Mini tablet
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In 2014, Microsoft canceled a pen-focused Surface Mini tablet due to lack of differentiation. With Core OS, Windows Ink, Whiteboard and cellular PCs, things have changed.
Own the ocean
If Microsoft is the 'platform for everything,' does it really need a phone?
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In a world with multiple devices and OSes, Microsoft had to shift from its Windows-focused strategy to a cloud-computing platform strategy aimed at providing the platform for the world's systems and devices.
don't just sit there do something
Microsoft already has the tools it needs to address the Windows 'app gap'
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Microsoft's lack of developer support affects its entire ecosystem. The company may not be able to completely fix the app gap, but it has several tools it can use to address it.
One OS for all form factors
'Windows Core OS:' Microsoft positions one OS against Apple, Google
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Microsoft's Andromeda OS is one Windows for all device types. This single OS strategy is a philosophically different approach to computing than Microsoft's successful rivals.
empathy is power
How a CEO's empathy for his son with cerebral palsy transformed Microsoft
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Microsoft's CEO Satya Nadella was changed after he became a parent to a son with severe cerebral palsy. The empathy that changed him also changed Microsoft. Here's why.
You reap what you sow
Will jilted Windows phone fans buy into Microsoft's mobile vision?
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Microsoft's commitment to loyal Windows phone fans has seemed ill-managed at best. Should Microsoft expect spurned fans to embrace its future mobile efforts?
Hey that looks familiar
Apple's iPhone X looks familiar to older mobile devices
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Though Apple is often criticized for copying old tech, its improving of that tech makes all the difference.
exploring my options
My Lumia 1520 is on its deathbed and I'm tempted by Android
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I've been using Windows phones for 11 years. The Lumias 1020 and 1520 are currently my daily drivers. But my 1520 is dying and I have my eye's set on a Samsung Galaxy Note 8. Don't judge.
ultramobility is the future
Partnerships, eSIM and IoT could help Micrsoft's ultramobile PCs succeed
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If the 'Surface phone' is real, partnerships, eSIM, edge computing and Windows 10 will be crucial to market positioning, "bypassing" carriers and creating unique experiences for ultramobile PCs.
Watching and waiting
Optimism or observation - does Microsoft have a mobile strategy?
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Many people want Microsoft's mobile efforts to succeed. Others have lost hope. But can the strategy be objectively acknowledged and observed without an optimistic or pessimistic perspective?
Redmond is a global force
Microsoft's technological impact makes it a force for social change
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Microsoft's is more than a tech company. It has had a profound global impact on cultures, communities, and governments around the world.
Bridge to Augmented Reality
Apple's and Google's smartphone-based AR strategies may crush Microsoft's
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Without a smartphone, Microsoft's augmented reality (AR) efforts may be overshadowed by Apple's ARKit and Google's ARCore phone-based approaches.
Seek and ye shall find
It's getting harder and harder to find good Windows phones
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As Microsoft winds down its smartphone efforts in preparation for its next mobile attempt, many fans still want a Windows phone. But boy, are they getting difficult to find.
Full Steam ahead
Believe it or not, Microsoft's mobile strategy is still on course
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It may not always seem like it, but Microsoft has a mobile strategy. It's been unsuccessful, but it's still more or less on track.
Innovative interface and unfulfilled potential
Stop blaming Live Tiles for Windows phone failures, they're the future
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Live Tiles have taken a lot of heat from Windows phone critics and blamed for Microsoft's mobile woes. But they're actually the best thing about the platform.