[Updated on July 12 at 3:09 PM ET with latest deals and price checks]
PC gamers are generally willing to grab the best graphics cards at any discount, seemingly immune to the effects of price hikes besides vocalizing well-deserved frustrations. Amazon Prime Day 2023 brought early deals on GPUs and reductions on more cards as the two-day sale event starts, so it's the perfect time to bag an upgrade.
Probably the most expensive component you'll find inside a gaming desktop PC, besides a custom-built water cooling loop, graphics cards tend to be a worthwhile investment due to their capability to stay relevant for multiple years. The more you invest, the longer your new GPU will handle the latest games at higher graphical settings.
I'm rounding up the best deals and keeping my eyes peeled for the hottest GPU discounts during Prime Day, updating the lists below with my recommendations. I'll likely be subjecting my own wallet to the deals mania, too.
The best Prime Day deals right now
- Up to 58% off Samsung SSDs, memory cards, and more.
- Up to 58% off drives and memory from Seagate, Crucial, and more.
- Up to 50% off Logitech productivity and Logitech G gaming.
- Up to 50% off LG monitors, laptops, and earbuds.
- Up to 48% off PC components from AMD, Corsair, and more.
Today's best Prime Day NVIDIA GPU deals
ZOTAC RTX 4080 Trinity OC: was
$1,299.99 now $1,097.99 at Amazon
Zotac did a great job with the design of its GeForce RTX 4080 variant, and the card excels at 4K gaming. The stylish design gives the card a lot of character, and it runs rings around all the cards in the RTX 30 series and is bested only by the RTX 4090.
Price check: Walmart $1,189.99
✅Pros: Crushes 1440p gaming and could handle most 4K titles.
❌Cons: Big. Really big. Check your case clearance and airflow before picking up this monster.
ASUS ROG Strix RTX 4070 Ti OC: was
$1,049.99 now $969.99 at Amazon
ASUS ROG Strix hardware generally carries a sleek style, and its overclockable RTX 4070 Ti is no exception. A triple fan setup pairs with internals designed to promote thermal control while you push this card to its limits, plus the usual Aura Sync RGB flair.
✅Pros: Capable and ready for overclocking, it's a GPU tweaker's dream.
❌Cons: Overkill for casual PC gamers; cheaper non-OC models with slimmer dimensions exist.
MSI RTX 3060 Ventus 2X: was
$459.99 now $289.99 at Amazon
This RTX 3060 variant from MSI features a slimmer design with only two fans but packs 12GB of VRAM. This 37% discount has seen it shoot to the top of the graphics card category on Amazon before Prime Day even starts.
Price check: Best Buy $299.99
✅Pros: One of the best mid-range cards you can buy, with a more compact design than most alternatives.
❌Cons: Temperatures can creep up if your PC case doesn't have proper airflow.
Today's best Prime Day AMD GPU deals
Gigabyte Radeon RX 7900 XTX: was
$1099 now $899 at Amazon with $130 coupon
Released last December, the RX 7900 XTX is one of the first chiplet graphics cards ever to launch. AMD states it has a 54% improvement over the previous AMD RDNA 2. It offers 24GB of GDDR6 VRAM 384-bit memory interface with extremely fast performance. Just remember to click on the coupon before checkout to get $130 off.
✅Pros: Handles ray tracing in modern titles optimized properly for AMD cards, huge VRAM.
❌Cons: Somewhat plain and boring, besides the illuminated Gigabyte logo.
Gigabyte Radeon RX 7900 XTX was
$1099 now $819 at Newegg when you pay with Zip and use code
In order to get this fabulous discount of just $819, you must purchase the GPU with Zip and make sure to use promo code ZIPTECH at checkout. Otherwise, the price of the Radeon RX 7900 XTX will be $919, which is more than what you can get it for at Amazon.
XFX Speedster SWFT 210 RX 6600: was
$279.99 now $199.99 at Amazon
Answering the NVIDIA RTX 3060, this RX 6600 variant from XFX perfectly suits modern 1080p gaming, prioritizing higher framerates. A great choice if you're looking to dive into the latest competitive titles with smooth gameplay.
Price check: Best Buy $229.99
✅Pros: Incredible value for smooth gameplay at standard HD resolutions.
❌Cons: Bigger than it looks. Both fans are huge, so check for clearance.
Prime Day 2023: Dates and important information
Amazon Prime Day has almost always happened in July, rescheduled to October 2020 due to the COVID-19 pandemic, and closer to summer in June 2021. The specific days vary, and 2023 sees Tuesday and Wednesday chosen for the 48-hour sales bonanza.
Discounts don't necessarily wait for the official start date on Amazon, so some deals are already live across the store, but Prime Day officially closes at midnight on the last day in your region. Not just anyone can take advantage of the savings, though, so make sure you're ready.
When did Amazon Prime Day happen?
This year, Prime Day ran between 00.01 on July 11 and 23.59 on July 12 for '48 hours of great savings across all categories on everything they need for summer and beyond,' detailed in an official Amazon press release.
Could anyone take advantage of Prime Day?
To have qualified for Prime Day savings, you needed an active Amazon Prime subscription. You could either pay $14.99 a month or $139 annually, although if you were signing up for the first time, you'd be eligible for a 30-day Amazon Prime free trial which could be used during Prime Day and cancelled afterward.
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Ben is the channel editor for all things tech-related at Windows Central. That includes PCs, the components inside, and any accessory you can connect to a Windows desktop or Xbox console. Not restricted to one platform, he also has a keen interest in Valve's Steam Deck handheld and the Linux-based operating system inside. Fueling this career with coffee since 2021, you can usually find him behind one screen or another. Find him on Mastodon @email@example.com to ask questions or share opinions.
- Samuel TolbertFreelance Writer