Microsoft announced the Lumia 735 at IFA 2014 in Berlin, Germany. The budget-conscious Lumia 735 is the single-SIM, LTE variant of the Lumia 730. Specs between these two "selfie" phones are otherwise identical.

Grab the Lumia 735 and you'll be greeted by 4.7-inch 720p OLED display (1280 x 720) up front. Inside the display, you'll find ClearBlack, SuperSenstitive Touch, High Brightness and Sunlight readability enhancement technology.

Lumia 735 itself is powered by a 1.2 GHz quad-core Snapdragon 400 processor and 1 GB of RAM. It comes with 8 GB of internal storage, which is supplemented with microSD card support up to 128 GB and 15 GB of OneDrive cloud storage.

The rear camera is a 6.7 MP shooter with ZEISS optics and a f/1.9 aperture. LED flash is also included. Up front, you'll find one of the best front-facing cameras on any smartphone – a full HD 5 MP wide angle f/2.4 camera. The Lumia 735 is aimed at those wanting to take a lot of pictures with the front-facing camera, hence it being referred to as the selfie phone.

• Full specs for the Lumia 735

A removable battery, changeable shells and thin design roundup the specs of the Lumia 735. It'll come in orange, green, white and black at launch.