Microsoft Audience Network gives advertisers a boost with AI, LinkedIn data
Better targeting through AI.
Microsoft took to its Bing Partner Summit today to announce the Microsoft Audience Network, a platform for marketers to better target their advertisements.
Built on the Bing Ads platform, the goal of the Microsoft Audience Network is to make it easier for advertisers to profile the interests of their customers, Microsoft says. As part of that effort, the platform combines the AI with information from LinkedIn, Bing, and other Microsoft services, to improve targeting. From Microsoft:
Naturally, this brings up privacy concerns. But Microsoft claims it is committed to handling all data securely with an anonymized system.
Microsoft has been gradually expanding more AI smarts to services for some time, so it's not surprising to see the company leverage them for its ad platform. The move comes at a time when Microsoft's ad business is steadily growing, according to the company's latest earnings report. As noted by Search Engine Land, Microsoft Audience Network will only be available in the U.S., UK, Canada, and Australia at launch.
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Dan Thorp-Lancaster is the former Editor-in-Chief of Windows Central. He began working with Windows Central, Android Central, and iMore as a news writer in 2014 and is obsessed with tech of all sorts. You can follow Dan on Twitter @DthorpL and Instagram @heyitsdtl.