Microsoft’s push for Windows Phone has to lead to advertising popping up in a variety of locations; the latest includes your popcorn bag at AMC Theaters.
The American movie theater chain’s popcorn bag features a blown up view of Windows Phone’s signature start screen with a side caption reading “Meet the only phone with Live Tiles, designed to keep you closer to what matters most.” Movie goers can then scan a QR code to demo Windows Phone on their own device.
The flip side of the bag showcases three Nokia handsets including AT&T’s Lumia 920, Verizon’s Lumia 820 and T-mobile's Lumia 521. There are no HTC or Samsung phones in sight, so we know Microsoft is choosing to show off its top partner’s hardware.
The advertisements for Windows Phone don’t stop at the snack bar; displays in the theater urging movie goers to text in for a discounted fountain drink, show off Microsoft’s mobile platform.
As Windows Phone took third place and pushed down Blackberry a notch in global market share, we can assume Redmond’s colorful platform is starting to take notice.
Currently 92% of smartphone shipments are Android and iOS devices. Microsoft isn’t racing ahead and blowing back its competition, but instead chooses to be a steady racehorse slowly taking over its competitors.
In an interview with Mashable.com, Greg Sullivan, head of Windows Phone marketing, spoke about building up the platform’s momentum with the general public.
"It takes a lot of energy to start it and get it going and you see the progress and it feels like it’s very slow progress. It's the tipping point; you get to critical mass or momentum that's self-sustaining."
The past few days have shown Microsoft stepping up its advertising and we only expect the trend to continue.
How did you first hear about Windows Phone – did you see an advertisement or stumble upon the platform in another fashion?