Microsoft has launched a new viral marketing campaign for the upcoming Xbox One first person shooter Halo 5: Guardians. The "HUNT the TRUTH" page on Tumblr that launched a few days ago has turned into a site that will serve as the basis for an expose on the central character in the Halo series, Master Chief.
The Tumblr site is the home for "Benjamin Giraud", a journalist in the fictional future of the Halo series. He will apparently be posting audio stories on the site every week that will take a deep look at the Spartan hero of the franchise, and from the first introductory episode, it sounds like it may not be very flattering.
The site also has a new version of the YouTube video that Microsoft posted this weekend, showing a sniper bullet being fired into the helmet of Master Chief. However, this version of the video can be stopped and dragged back and forth at will so you can check out some interesting messages that are placed on the sniper bullet itself.
It sounds like the marketing team for Halo 5: Guardians is doing a homage to 2014's big podcast hit Serial with this viral campaign. Hopefully it will all lead into some revealing some interesting things about the storyline for the game.
Source: HUNT the TRUTH (Tumblr)