Micromax is the second largest smartphone company in India, piggybacking on the success of feature phones and cheap and mid-range Android smartphones. Recently, the company became the 10th largest mobile phone player in the world.
At a press conference in New Delhi today, Micromax unveiled two Windows Phone devices for the Indian market. Micromax is the first Indian smartphone manufacturer to launch Windows Phone devices, although we know that Celkon, XOLO, and others are following soon.
The two devices Micromax launched today are the Canvas Win W121 and Canvas Win W092. Both phones will be in the market starting in July 2014. The Canvas Win W121 is priced at INR 9,500 ($160) while the Canvas Win W092 is priced at INR 6,500 ($110).
The Canvas Win W121 (pictured above) is a 5-inch device with a HD IPS display, an 8 megapixel rear camera (with LED flash), a 2 megapixel front-facing camera, and 8GB of built in storage with up to 32GB of expandable memory. The Dual SIM device is powered by the 1.2 GHz Qualcomm Snapdragon 200 quad-core processor with 1GB of memory and packs in 2000mAh battery.
The Canvas Win W092 is a 4-inch device with a IPS WVGA display, a 5 megapixel rear camera (with LED flash), a 0.3 megapixel front-facing camera, and 8GB of built in storage with up to 32GB of expandable memory just like the Canvas Win 121. The Canvas Win W092 is also powered by a 1.2 GHz Qualcomm Snapdragon 200 quad-core processor and 1GB of memory and has the Dual SIM capability as well.
The two devices are priced nicely, and should hit the chord with Indian consumers. The company also takes the honours of being the cheapest Windows Phone on the market right now, taking the crown from Nokia’s runaway success, the Lumia 520. Would you be interested in picking up a Windows Phone device from Micromax?