Proof is in the pudding
Microsoft's retail partnerships prove it's committed to consumers
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Microsoft is committed to consumers. Just not in the way you may think.
Jason Ward
Jason L Ward is a columnist at Windows Central. He provides unique big picture analysis of the complex world of Microsoft. Jason takes the small clues and gives you an insightful big picture perspective through storytelling that you won't find anywhere else. Seriously, this dude thinks outside the box. Follow him on Twitter at @JLTechWord. He's doing the "write" thing!
All Articles by Jason Ward
Smartphones are dead
HoloLens 2 may be Microsoft's foundation for one day replacing smartphones
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HoloLen creator Alex Kipman famously stated "smartphones are dead." An appearance of HoloLens 2 at Mobile World Congress may be the beginning of the smartphones end.
Are you ready for some football?
Microsoft's NFL partnership puts spotlight on Surface on and off the field
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Microsoft's Surface and NFL partnership shows the power of Surface on the field and off, in the personal lives of many of its top players.
ON THE EDGE
What edge computing is, and why it matters to you
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We've been hearing a lot about edge computing in recent years. But what exactly is it and why does it matter to you. Columnist Jason Ward explains.
Moving closer to the edge
How CES 2019 moved 'edge computing' from buzzword to consumer reality
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Microsoft has been pontificating about 'edge computing' for years, and for many consumers that word meant nothing. But at CES 2019, Microsoft and its partners made edge computing a little more tangible for the masses.
two become one
Microsoft and Kroger are merging digital and physical shopping experiences
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Microsoft's and grocery chain Kroger's pilot collaboration is merging the traditional and digital shopping experience in interesting ways that may be setting the tone for the future.
We're all in this together
Microsoft plans to focus even more on accessibility in 2019
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Microsoft has been aggressively driving accessibility in products and services through its inclusive-design mission. And 2019 may be the year inclusive design goes mainstream.
Part of your world
Columnist Jason Ward finally ditched Windows phone for Android
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After 12 years of using Windows phones, Windows Central Columnist and Window phone enthusiast Jason Ward has switched to Android. Don't believe it? Read his first-hand account for yourself.
Looking ahead
Columnist Jason Ward's extreme 2019 predictions for tech and Microsoft
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2018 is behind us and 2019 looms ahead. Here are some of my tech and Microsoft predictions for the coming year.
Did it happen?
See how our 2018 Microsoft predictions held up
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As we moved from 2017 to 2018 Windows Central columnist Jason Ward made tech predictions for 2018. Let's see what did and didn't happen in 2018!
Mission to mainstream PWAs
Looking for more good Progressive Web Apps, or PWAs? Check out Appscope.
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Appscope founders Carl Unger and Oskar Larrson are on a mission to enlist developers, build PWA awareness among consumers and grow the PWA ecosystem.
Staying grounded
How Microsoft is trying to reduce the environmental impact of its cloud
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Behind the bright screens of our devices hides the dark environmental impact of the data centers that power Microsoft's cross-platform cloud efforts.
Show me the money
How Microsoft's Rewards Program could make Bing a better Google competitor
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Microsoft's Rewards Program pays users to use Bing, but the masses don't know about it. That needs to change.
By any means necessary?
Microsoft is world's most valuable company — but do you trust it?
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Microsoft is on an investor-pleasing climb and has overtaken Apple as the world's most valuable company. That achievement, however, has left disenchanted consumers, broken trust and a 180 turn stance on customer privacy in its wake.
Can you hear me now?
Cellular voice could be the next step in merging phones and PCs
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Adding voice to always connected PCs may add dimension to computing and communication that further mergers smartphones (which are tablet PCs) and computers.
Last man standing
What it's like to keep clinging onto Windows Mobile's sunken ship
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I've been using Windows phones for 12 years, and the Lumia 950 XL is still my daily driver. Here's why.
If it's broke fix it
Why Microsoft should fix Windows 10's broken tablet mode
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Microsoft's sub-par Windows 10 Tablet Mode is hurting its productivity advantage, leisure computing endeavors and Surface Andromeda hopes.
Giving thanks
5 Microsoft technologies to be thankful for this Thanksgiving
Before indulging in those enticing Black Friday doorbusters, let's take a moment to think about some Microsoft technologies that have benefited millions and for which we should give thanks.
Changing lanes
Today's smartphones are PCs — and that's an opportunity for Microsoft
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Samsung's Infinity Flex Display confirms smartphones are tablet PCs and this is an opportunity for Microsoft.
Two sides to every story
How Microsoft's big bet on 5G may be bad for your health
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Microsoft and others are pushing the 5G revolution. But there is a growing outcry that 5G can seriously hurt us and the environment.