
Jason Ward
Jason L Ward is a Former Columnist at Windows Central. He provided a unique big picture analysis of the complex world of Microsoft. Jason takes the small clues and gives you an insightful big picture perspective through storytelling that you won't find *anywhere* else. Seriously, this dude thinks outside the box. Follow him on Twitter at @JLTechWord. He's doing the "write" thing!
Latest articles by Jason Ward

Microsoft's dubious positioning of the Surface Duo killed an ambitious vision
By Jason Ward published
Duo Dismay The Surface Duo was ahead of the curve, literally. Despite massive improvements in the Duo 2, Microsoft's mistakes are all too familiar.

How fathering a son with disabilities helped Microsoft's CEO transform the company
By Jason Ward published
Microsoft's CEO Satya Nadella was changed after he became a parent to a son with severe cerebral palsy. The empathy that changed him also changed Microsoft. Here's why.

Microsoft's 'inclusive design' will increase its focus on accessibility in 2022
By Jason Ward published
Microsoft has been aggressively driving accessibility in products and services through its inclusive-design mission. And 2019 may be the year inclusive design goes mainstream.

Microsoft's Surface Pro is a laptop no matter what anyone says
By Jason Ward last updated
Microsoft says Surface Pro is the most versatile laptop. Senior Editor Zac says its a tablet. I think it's a laptop and here's why.

With Pixel Slate, Google sets sights on Microsoft's Surface Pro
By Jason Ward last updated
Google's Pixel Slate takes aim at Microsoft's Surface Pro's weaknesses and strives to match its laptop strengths.

WhartonBrooks should target Windows phone USERS with Cerulean Moment — not fans
By Jason Ward last updated
Last Friday, March 31, we exclusively reported new details on WhartonBrooks's first Windows phone for Windows phone fans: the Cerulean Moment.

A Windows phone diehard FINALLY embraced Android — here's how it's going so far
By Jason Ward last updated
After 12 years of using Windows phones, Windows Central Columnist and Window phone enthusiast Jason Ward has switched to Android. Don't believe it? Read his first-hand account for yourself.

President Trump may have saved Microsoft's mobile future (seriously)
By Jason Ward last updated
U.S. President Donald Trump's executive order blocking Broadcom's takeover of Qualcomm just may have saved Microsoft's mobile future and cellular innovation. Here's how.

How Microsoft is trying to reduce the environmental impact of its cloud
By Jason Ward last updated
Behind the bright screens of our devices hides the dark environmental impact of the data centers that power Microsoft's cross-platform cloud efforts.

Apple's new iPhones suggest the time is right for 'Surface Andromeda'
By Jason Ward last updated
Apple's powerful new iPhones are positioned to shift how we think of smartphones. These "mini tablet PCs" may suggest the time is right for Surface Andromeda.

Microsoft isn't trying to be cool, its 'empowerment' strategy is about making others cool
By Jason Ward last updated
Many people bemoan Microsoft's lack of a "cool factor". But Microsoft isn't trying to be cool, its making others cool.

Why progressive web apps (PWAs) may ultimately benefit Google more than Microsoft
By Jason Ward last updated
The hybrid web-app solution, progressive web app, is touted as the possible solution to Microsoft's app gap; but it may do more good for Google than for Microsoft.

Microsoft's NFL partnership puts spotlight on Surface on and off the gridiron
By Jason Ward last updated
Microsoft's Surface and NFL partnership shows the power of Surface on the field and off, in the personal lives of many of its top players.

Microsoft must passionately market Surface Laptop to take on Apple's MacBook
By Jason Ward last updated
Microsoft wants MacBook-loving college students to switch to its new Surface Laptop. But is the company's marketing team ready to take on Apple?

Microsoft's embrace of iOS and Android is not a new mobile strategy
By Jason Ward last updated
Microsoft's iOS and Android investments aren't a new mobile strategy to replace Windows Mobile; they're what's left of an ambitious multi-platform mobile effort.

Black History Month is over − this is what Microsoft did and didn't do
By Jason Ward last updated
Black History Month is over. Here's how Microsoft highlighted the contributions of African Americans. Was it enough?

Microsoft's MIA Surface Andromeda pocket PC could have advantages over folding phones
By Jason Ward last updated
Folding phones are exciting, but Microsoft's missing-in-action Surface Andromeda pocket PC could have brought more to the table.

What Microsoft's ambitious plans for Azure mean to YOU
By Jason Ward last updated
Microsoft's Azure Cloud talk seems boring and mundane, but it's actually where all of the action is.

Dystopian abuse of Microsoft's powerful AI camera tech is all but inevitable
By Jason Ward last updated
Microsoft's AI-driven camera technology recognizes people, places and objects via millions of cameras already in use. Is a hyper-surveillance dystopia our future?

How Surface Go is paving the way to Surface Andromeda
By Jason Ward last updated
Microsoft's mobile-focused Surface Go is paving the road for Surface Andromeda inferred Surface creator Panos Panay.

How Microsoft and Kroger plan to use the cloud to revolutionize the modern shopping experience
By Jason Ward last updated
Microsoft's and grocery chain Kroger's pilot collaboration is merging the traditional and digital shopping experience in interesting ways that may be setting the tone for the future.

Microsoft's ambitious end-to-end computing strategy may be more than it can handle
By Jason Ward last updated
Microsoft's end-to-end, ubiquitous computing approach is ambitious, and it may be too much for the company to handle.

Microsoft has everything it needs to succeed with consumers, except follow-through
By Jason Ward last updated
Microsoft could succeed in both the enterprise and consumer spaces if it had the will to follow-through on consumer investments.
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