New Xbox Adaptive Controller ad highlights inclusivity

Recently, Microsoft unveiled the Xbox Adaptive Controller for gamers with disabilities. The accessory allows various different devices to attach to its numerous ports, providing options for those who have limited mobility. On top of the device lie two large programmable buttons, alongside quick access to the "Xbox," "Menu," "View," and other key inputs. What makes this controller truly unique is along the rear. There are nineteen jacks, hooking the console into an existing ecosystem of accessible buttons and other input devices.

A lot of thought went into the product. The Xbox Adaptive Controller's box features large holes and requires simple motions to open. While it's not accessible to every disabled gamer, it still does a great job of making it easy to open for many. Unlike normal packages, this box doesn't use any strong adhesives so only pulling is required.

Today, the company released a new advertisement showcasing the joy inclusive gaming can bring to many. The description states, "This holiday season we invite you to meet nine-year-old Owen, rising to the top of his game with the support of all of his friends-including his real-life best friend Gunnar, and a little help from the Xbox Adaptive Controller. Owen has Escobar Syndrome, which limits his mobility, but does nothing to reduce his passion for gaming... We watch as his friends gather to cheer him on as word spreads of his impending achievement. The moment of joy experienced... illustrates Microsoft's overall mission to create accessible technology."

Check out our hands-on with the controller

The Xbox Adaptive Controller is available on the Microsoft Store for $99.99. Third-party sellers are listing it for roughly $500 on Amazon.

See at Microsoft Store

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