Samsung Browser finally launches on Windows — a dark horse pick for your next browser

Microsoft Edge has a new competitor on Windows. Samsung Browser just launched for Windows 11 and Windows 10. It promises secure and simple syncing, sign-in, and continuity across devices.

Until this week, Samsung Browser has been exclusive to mobile devices. It's a bit of a dark horse, trailing Chrome and Safari by a significant margin in terms of market share, but offering a clean browsing experience.

Now, that experience extends to Windows PCs. You can download the browser for free through Samsung's website.

While you could use Samsung Browser on your PC without using its smartphone-focused sibling, you'll get the best experience connecting the two.

You can continue viewing a webpage when moving between the mobile and PC versions of Samsung Browser, for example. The browser also supports Samsung Pass, allowing you to store personal information and sign-in details.

Samsung offers an impressive ecosystem for those with smartphones and PCs from the company. Phone Link is at its best when pairing a flagship Samsung smartphone and laptop, for example.

Microsoft and Samsung's partnership also sees OneDrive integrate with Samsung Gallery.

But Samsung Browser is a bit different. It's available on all PCs running Windows 11 or Windows 10 (version 1809 or later). That means hundreds of millions of PCs have access to the browser and can connect their mobile and PC experiences.

Some of us at Windows Central have already used Samsung Browser while it was in beta, but we'll take a bit more time to test it now that it's generally available. Keep an eye out for more thoughts (spoilers, it's good).

Agentic AI

Samsung also introduced an AI-powered assistant that's part of Samsung Browser. That tool comes courtesy of Samsung's partnership with Perplexity, and it can understand the context of webpages.

Here are a few of the key features and benefits of that AI tool, as shared by Samsung:

• Intelligent Content Understanding and Comprehensive Response: Samsung Browser understands the specific context of the webpage users are currently viewing to provide more relevant and optimized solutions. For instance, while planning a trip to Seoul, users can ask the browser to create a four-day travel plan based on the page currently in view. Samsung Browser analyzes the content and generates a structured plan that can be easily organized and customized in the user’s preferred format.
• A Faster, Smarter Way to Search: Powered by advanced natural language understanding, Samsung Browser enables users to browse the web with speed and efficiency. Users can now get the right information instantly without manually sifting through countless webpages. Furthermore, Samsung Browser extends this intelligence to video content; by understanding the context within a video, it can find the specific part users are looking for and start playback from that exact moment.
• Retrieving the Right Page From Browsing History: Instead of relying on keywords or dates, users can search their browsing history using natural language to find things like the smartwatch they were looking at last week.
• Multi-tab Context Awareness: Users no longer need to click through multiple tabs to compare information. Samsung Browser can summarize and compare content across multiple tabs all at once. This makes it easy to get key insights from different sources in a single view.

As someone who covers AI and browsers for a living, I think Samsung should prepare for some pushback. Many dislike AI integrating with their browser, leading to features like the AI killswitch in Mozilla Firefox.

Being able to search your browsing history with natural language is a useful addition, as are the other AI tools in Samsung Browser. But I think Samsung needs to make sure all AI tools can be disabled easily or some will write off a great browser before giving it a fair chance.

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