I’m excited to share with you interviews with Sway creator Chris Pratley and Program Manager Nathan Freier! And just to make things interesting, those interviews are actually in the form of Sway!
We are all Storytellers. In virtually everything we do we tell stories. Office Sway is the unique canvas that allows us to compose rich web-based content (stories) quickly and easily!
After 25 million Apple TVs sold, a new tvOS developer's platform and a refreshed UI, Apple's serious about the living room. Xbox beware.
Effectively placing a "Windows Phone Start" screen in front of every Windows 10 PC user is an ingenious strategy. Coupled with the positive association with a trusted tool for getting things done, the Start menu, it is a brilliant long play.
Critics argue that Motorola's failed Atrix proves that Microsoft's attempts to turn a smartphone into a PC are doomed to fail. That is not the case. Allow me to project a bigger picture.
We have our answers. (Again). Industry watchers, analysts, investors, and enthusiasts all had their questions regarding the direction of Microsoft's mobile future, particularly about long awaited flagships, put to rest.
For those of you who believe Satya Nadella actually changed Microsoft’s mobile strategy – please think again.
Every leader must have a vision. Particularly the CEO of a multi-billion dollar global corporation. Microsoft's bold and ambitious CEO, Satya Nadella, by virtue of his position, must, therefore, have a vision.
A Windows 10 phone: The phone/phablet that can replace your tablet and become your PC.
If Windows Phone fails, Microsoft's Phone Companion may ensure their success in mobile. If you can't beat'em, make'em join you.
Google's push into school districts nationwide is transforming our children's schools into a real world "Neverland." In pursuit of the enterprise, Google wants our children.
The smartphone spec wars have passed. The new war of ecosystems necessitates Microsoft devices have a differentiator. Enter Continuum.
Let's discuss how Microsoft is building a base of core universal app experiences set to debut with Windows 10. These experiences are purposed as a comprehensive foundation of work and personal productivity experiences designed to engage users and to showcase universal apps for developers.
In this piece, we'll look at how Microsoft is addressing the challenge of engaging the millions of users acquired through its low-end strategy. We will observe how massive internal organizational changes have laid the groundwork for Microsoft to engage users of its mobile phone platform.
Looking a little deeper at Microsoft How-Old, I surmise the goal of this app has less to do with a user's enjoyment and is more a tool to collect data. I believe it's designed to help Microsoft in perfecting the facial recognition technology the company purposes to implement in Windows 10.
In "Highs and Lows Part I: Are Low-End Windows Phones Hurting Microsoft's Smartphone Brand?" we discussed Microsoft's strategy to increase its market share by targeting "the next billion" by disseminating low-end, low-cost devices into the mobile space. In this and the two following pieces, we will look at that strategy and more within the context of Microsoft's larger strategy to...
"Why don't Windows phones have front facing cameras?" This was the question posed by my 14-year-old niece from the back seat of the car on Easter Sunday. She will soon be the recipient of a Lumia 635 Windows Phone. Good news right? Well, kind of. The device will be passed down to her from my nephew, her 18-year-old brother who after a second brief stint with Windows Phone has returned...
In part one of this two-part series, "AI Wars: Hey Cortana is that you on my iPhone?", we focused on Microsoft's strategy of bringing Cortana to rival platforms. We looked at the benefits such a move would bring to the Microsoft ecosystem. In this piece, we would like to look at what Cortana's rivals may bring to the table in attempts to hamper our favorite AI's ambitious advance...
"Our top priority and showcase device for Cortana is Windows Phone. Any discussion or commentary about us giving up or abandoning Windows Phone is crazy talk. Our top priority is to make Cortana so fantastic that it pulls customers to Windows Phone. Period…And if that happens, then we can stop early future speculative talk about Android/iOS." – Marcus Ash, Group Program Manager for...
Am I really positing that the Microsoft Band will beat the Apple Watch? Yes, I am. How will they accomplish this you ask? While Apple is diligently courting the elite, Microsoft is purposefully launching out into the deep, and they are aiming to commandeer the seas. Today Apple is priming the masses for the Watch's maiden journey into the "waters of wearables" (see our coverage on...