
Jason Ward
Jason L Ward is a Former Columnist at Windows Central. He provided a unique big picture analysis of the complex world of Microsoft. Jason takes the small clues and gives you an insightful big picture perspective through storytelling that you won't find *anywhere* else. Seriously, this dude thinks outside the box. Follow him on Twitter at @JLTechWord. He's doing the "write" thing!
Latest articles by Jason Ward

What Microsoft's ambitious plans for Azure mean to YOU
By Jason Ward last updated
Microsoft's Azure Cloud talk seems boring and mundane, but it's actually where all of the action is.

Dystopian abuse of Microsoft's powerful AI camera tech is all but inevitable
By Jason Ward last updated
Microsoft's AI-driven camera technology recognizes people, places and objects via millions of cameras already in use. Is a hyper-surveillance dystopia our future?

Microsoft must passionately market Surface Laptop to take on Apple's MacBook
By Jason Ward last updated
Microsoft wants MacBook-loving college students to switch to its new Surface Laptop. But is the company's marketing team ready to take on Apple?

Apple's new iPhones suggest the time is right for 'Surface Andromeda'
By Jason Ward last updated
Apple's powerful new iPhones are positioned to shift how we think of smartphones. These "mini tablet PCs" may suggest the time is right for Surface Andromeda.

With Windows 10 S and Surface Laptop, Microsoft takes aim at Google and Apple
By Jason Ward last updated
Microsoft lost ground to Google in schools in the U.S., and MacBooks appeal to many college students. With Windows 10 S and the Surface Book, Microsoft is striking back. Here's how.

Does Microsoft's Azure plan in a multi-cloud world ominously echo its Windows-everywhere past?
By Jason Ward last updated
Microsoft is striving to make its Azure cloud platform the world's dominant computing platform, but in a multi-cloud world is Microsoft too Azure-centric?

The relationship between Silicon Valley, Microsoft, President Trump, and the ideology of hate
By Jason Ward last updated
In the wake of a rise in white supremacist activity, violence and a proliferation of hate, Silicon Valley must be decisive in its stance against hatred and the use of its platforms.

Microsoft's #InsiderUp plans to make everyone a programmer for its global cloud ambitions
By Jason Ward last updated
Looking deeper into Microsoft's ambitious #InsiderUp program's goal to make everyone, everywhere a programmer.

Microsoft's mobile failures killed Windows phones and could hurt folding PCs
By Jason Ward last updated
Critics declared Microsoft's Windows phones dead long before its smartphones efforts actually failed. And they did so while the company was still actively "investing" in the phone-focused aspects of its mobile strategy.

How Surface and Azure are making Microsoft experiences 'best on Windows'
By Jason Ward last updated
Microsoft's "best on Windows" promise may be unfolding via its Surface family and cloud collaboration.

5 ethical risks AI presents for Microsoft and other tech giants
By Jason Ward last updated
Companies, governments, policymakers and citizens have a lot of work to do to ensure AI doesn't reflect the worst of humanity.

Samsung's Galaxy Fold woes validate Microsoft's Surface Andromeda caution
By Jason Ward last updated
Samsung's Galaxy Fold was hit by early display issues and is now delayed — was Microsoft wise in not playing its foldable pocket PC Surface Andromeda card so soon?

The truth about Apple's new iPad ads, Microsoft Surface and Windows
By Jason Ward last updated
Apple is poised to refresh its not-as-popular-as-they-used-to-be iPad tablets.

These are Microsoft's three ambitious visions for mobile
By Jason Ward last updated
Microsoft failed with smartphones but is still pursuing mobile in three distinct areas.

Microsoft promotes city-wide inclusion as 2018 Special Olympics sponsor
By Jason Ward last updated
Microsoft's inclusion efforts have spanned hiring practices and inclusive product design. As the presenting sponsor for the 2018 Special Olympics it hopes to transform Seattle to a city of inclusion.

How (and why) a visit to a Microsoft Store left one enthusiast feeling dejected
By Jason Ward last updated
I was a diehard Microsoft enthusiast long before I joined Windows Central. That's why I wish a recent visit to a Microsoft Store could have gone better for me.

Microsoft's quiet mission is to make technology accessible to everyone
By Jason Ward last updated
Today, Thursday, May 16th, 2019, is Global Accessibility Awareness Day; and Microsoft is committed to ensuring that its technology, from conception to production is built for everyone – including the approximate 650 million people living with disabilities.

Microsoft caught in crosshairs of gender discrimination claims amidst #MeToo movement
By Jason Ward last updated
In the wake of Microsoft's far-reaching inclusion efforts in hiring practices, product design, and company culture it is morbidly ironic that the company finds itself in the crosshairs of a potential class-action lawsuit for discrimination against women.

Microsoft's 'Your Phone' is trying to keep your phone in your pocket
By Jason Ward last updated
Microsoft's Your Phone app strives to keep your phone in your pocket.

Microsoft's retail partnerships prove it's committed to consumers (but not how you think)
By Jason Ward last updated
Microsoft is committed to consumers. Just not in the way you may think.

How Microsoft's Surface Andromeda pocket PC could disrupt the market
By Jason Ward last updated
Microsoft boasted its Andromeda-inspired PC category would be disruptive. Here's how.

Why a pen-focused cellular Surface Mini tablet would be awesome
By Jason Ward last updated
In 2014, Microsoft canceled a pen-focused Surface Mini tablet due to lack of differentiation. With Core OS, Windows Ink, Whiteboard and cellular PCs, things have changed.

Microsoft and Deque make accessibility easy for millions of developers
By Jason Ward last updated
Most people without disabilities ignore articles about accessibility because they seem irrelevant to them. With the digital world becoming more integral to our lives, and disabilities being acquired through accidents, disease or aging, ignoring this information may not be in our best interests.

Microsoft needs to leverage partnerships, eSIM and edge computing to position ultramobile PCs
By Jason Ward last updated
If the 'Surface phone' is real, partnerships, eSIM, edge computing and Windows 10 will be crucial to market positioning, "bypassing" carriers and creating unique experiences for ultramobile PCs.
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