Ex-Microsoft Xbox lead says he thinks Phil Spencer "did a fantastic job," and believes new CEO Asha Sharma has an "edge" — "I'm very optimistic."

Phil Spencer and Asha Sharma, leading Xbox
Microsoft's new Xbox CEO Asha Sharma sitting with the retiring Phil Spencer. Will she be successful stepping into his shoes? (Image credit: Windows Central)

One of the biggest ever shake-ups of Microsoft's Xbox leadership came earlier this year in February, with Phil Spencer retiring after 38 years at the company and 12 serving as the head of the brand. He's been succeeded by the new Xbox CEO Asha Sharma, who previously served as CoreAI Product president. Game Content & Studios president Matt Booty was promoted to Microsoft Gaming's EVP and chief content officer, also.

Sharma's history with AI work immediately had many in the community fearing that Xbox would be flooded with AI slop under her wing, though she vowed that wouldn't happen when she was appointed, and as my colleague and Windows Central executive editor Jez Corden wrote, her expertise with integrating useful features and building social systems stands to benefit Xbox greatly.

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His view of Sharma, however, is one I suspect many will find more interesting. Fries points out that she's new blood in the Xbox ecosystem, and that she has a certain "edge" in that she can bring fresh ideas to the table "and make things happen, change the world." Notably, he said something similar in February, pointing out that Matt Booty can focus on Xbox's games while Sharma works on the business side of things.

"With Asha, I mean, she's new, but she's the age I was when I took over the games group, you know?" He said. "It's kind of an edge when you believe anything's possible, and you can have great ideas, and be naive enough to not know they're impossible, and make things happen, change the world. So, I'm very optimistic."

Ever since Sharma joined the Xbox team, Microsoft has improved or added a variety of valuable features, including some major personalization upgrades and an overhaul to the Achievements system. Reportedly, she also believes Xbox Game Pass "has become too expensive for players" after last year's huge price hike, and is pursuing "a better value equation" with adjustments in both the short and long term.

As Xbox's new CEO, one of Sharma's biggest tasks will be to help ensure a successful launch of Microsoft's next console, an ambitious device codenamed Project Helix that will function as a console-PC hybrid with benefits and conveniences from both types of systems. Fries noted that the work on Helix reassures him that Microsoft greatly values Xbox, and that that pleases him as one of its original architects.

"I was really happy to hear about [Project Helix] ... I think that Xbox is so much bigger now then when I was there, it's hard for me to even wrap my head around it," he added. "But it's an important business for Microsoft, [and] it feels like [Satya Nadella], CEO of Microsoft, understands that it's important and wants to continue to support it. So that makes me happy, 'cause I like to see the things that I worked on still be here, and be around."

Do you agree with Ed Fries about Phil Spencer's legacy and Asha Sharma's potential to accomplish great things for Microsoft and Xbox? Let me know in the comments, and vote in our poll.


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Brendan Lowry
Contributor, Gaming

Brendan Lowry is a Windows Central writer and Oakland University graduate with a burning passion for video games, of which he's been an avid fan since childhood. He's been writing for Team WC since the summer of 2017, and you'll find him doing news, editorials, reviews, and general coverage on everything gaming, Xbox, and Windows PC. His favorite game of all time is probably NieR: Automata, though Elden Ring, Fallout: New Vegas, and Team Fortress 2 are in the running, too. When he's not writing or gaming, there's a good chance he's either watching an interesting new movie or TV show or actually going outside for once. Follow him on X (Twitter).

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